article thumbnail

[Research] The Influence of AI on GTM Strategies

Convince & Convert

For example, set joint targets for market penetration, customer retention, or revenue growth. Utilize Integrated Technology Solutions : Invest in integrated CRM and marketing automation tools that enable seamless data sharing and workflow coordination across marketing, sales, and customer success functions.

article thumbnail

Future of B2B Demand Generation: Trends On the Horizon

Binary Demand

Check out the tech and tactics fueling the above mentioned shift: Intent data Account-based marketing (ABM) Personalization Marketing automation Predictive analytics Adapting to the merging of modern B2B buyers and the trends driving B2B demand generation strategies is crucial for thriving in today’s evolving B2B landscape.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Marketing Automation 2014 Industry Overview: What the Surveys Tell Us

Customer Experience Matrix

The Interwebs have delivered an unusually rich trove of data about the marketing automation industry in the past few weeks. Taken together, these provide a clearer picture than usual of the state of marketing automation. Here’s how I see things. They are vastly more likely than average to have a system in place.

article thumbnail

7 Top RevOps Webinars from 2019

InsightSquared

Trust your forecast. This creates huge risk: everything from missed forecasts to lost rep productivity to customer churn. How better pipeline hygiene will lead to a more accurate forecast and better pipeline management. Marketing Automation and the (Growing) Need to Improve. Trust your data. Olono + InsightSquared.

article thumbnail

Behind the Scenes of a Major Product Launch: Keys to Success

InsightSquared

They just ran—suggesting content, tracking open rates, calculating a forecast prediction—all based on their own silos. . With our new Revenue Intelligence Platform, we aligned ALL the marketing touches, ALL the emails, ALL the meetings, ALL the call transcriptions, and ALL the technologies from suspect to happy upgrading customer.

Product 156
article thumbnail

Predictive Analytics: Leveraging AI for Data-Driven Marketing

Navigate the Channel

In this post, we talk predictive analytics and how it transforms marketing into a data-driven discipline. A couple of caveats to start: Yes, predictive analytics can exist without artificial intelligence (the field has for years in some form, including weather forecasts), but AI enriches them in ways that serve us in real time.

article thumbnail

Future of B2B Demand Generation: Trends On the Horizon

Binary Demand

Check out the tech and tactics fueling the above mentioned shift: Intent data Account-based marketing (ABM) Personalization Marketing automation Predictive analytics Adapting to the merging of modern B2B buyers and the trends driving B2B demand generation strategies is crucial for thriving in today’s evolving B2B landscape.