article thumbnail

The Correlation Between Authoritative Links and Ranking [SEO Study]

Moz

We can say this because of the strong correlation our most recent studies show between the Domain Authority (DA) and Page Authority (PA) of linking pages and the rankings of pages receiving the links. However, we also took a close look at the correlation of Moz DA and PA with the ranking of a page.

article thumbnail

The One-Hour Guide to SEO: Link Building - Whiteboard Friday

Moz

Then those pages that had a lot of PageRank, because many people linked to them or many powerful people linked to them, would then pass more weight on when they linked. Then those pages that had a lot of PageRank, because many people linked to them or many powerful people linked to them, would then pass more weight on when they linked.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

What Is Domain Authority? 6 Tips How to Increase Domain Authority in 2024

Optinmonster

If you hang around SEOs long enough, you’ll find that one term will come up over and over again: Domain Authority. And, if it is, where do you learn how to improve domain authority? In this post, we’re going to answer your questions and teach you how to improve your domain authority through proven, time-tested techniques.

Domain 79
article thumbnail

New & Improved: Announcing The Beginner's Guide To Link Building

Moz

Indeed, every study over the past decade shows a high correlation between links and ranking. In this chapter, explore and understand how the proper use of metrics such as Domain Authority, Page Authority, and even PageRank help in link building and reporting.

article thumbnail

How to Find & Fix Duplicate Content on Your Website

seo.co

Today, if you’re caught using duplicate content, your domain authority could suffer and your keyword rankings could drop. This creates multiple pages or URL parameters within the domain that contain the same content. This search will generate all the results on your given site that correlate to your chosen phrase. Why is it bad?

article thumbnail

8 Essential SEO Reports to Create for Your Client in 2020

Single Grain

A study published on Moz found that there is, indeed, a strong correlation between links and rankings. Page and Domain Authority: PA and DA help you determine the ability of a specific page/domain to rank in the search engines. Domain authority and page authority. The ratio of the backlink to referring domains.

article thumbnail

How Much Should Sponsored Articles Really Cost? [New Data]

Hubspot

Within the guide is a research study conducted from March to June of 2014 that collected sponsored article prices from 550 blogs and publications and unveiled correlations with a variety of predictor variables, including Domain Authority (DA), Page Authority (PA), PageRank (PR), AlexaRank (AR), and Twitter, Facebook, and Pinterest followings.