Using Technographics, Firmographics, and Buyer Intent as Sales Triggers for Higher Conversions
SalesIntel
MARCH 14, 2024
This includes information such as the software, hardware, and digital tools they use and their proficiency with technology. Firmographics are characteristics that define businesses or organizations, similar to demographics for individuals. Look for CRM solutions that offer customization options and integrations with other data sources.
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