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10 Top AI-Based Tools for Marketing and Sales

Webbiquity

With this tool, you don’t need to guess; get recommendations for your content based on correlations with what best connects with individual contacts. Answer common questions with your bot to increase customer satisfaction and reduce support costs. Get data-driven recommendations on exactly how to increase your ROI.

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Your Director of Marketing Is Miserable [Unless They Focus On Customers]

Marketing Insider Group

How many times have you complained about your boss, a coworker, or a difficult customer? One survey found that the Director of Marketing or Sales is one of the unhappiest jobs you can have. But think back to all the times you’ve started a new job and been so keen to escape your old one. Quick Takeaways.

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Maximizing Business Success: 5 Strategic Methods for Collecting Valuable Insights

Heinz Marketing

By Carly Bauer , Marketing Consultant at Heinz Marketing To form an effective strategy and stay competitive in today’s dynamic market landscape, one must have the ability to gather and leverage valuable insights that drive informed decision-making.

Business 115
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How to Use Different Types of Customer Data to Fine-Tune Your GTM Motion

SalesIntel

Leveraging customer data has become paramount for optimizing your Go-To-Market (GTM) strategy. Customer data encompasses a wealth of information gathered from various touchpoints, offering insights into customer behavior, preferences, and needs. What is Customer Data? Why is Customer Data Important?

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The Employee Engagement Strategies Your Workplace Needs

EveryoneSocial

While HR leaders are often tasked with planning employee engagement activities, a company with a strategy in place for engagement at every level will have the most positive impact on company culture and employee retention. It’s not enough to send out an employee satisfaction survey and sit on the results.

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B2B Marketing Research: What You Need to Know

Hinge Marketing

Participants might include existing customers, former customers, prospective buyers, lost prospects (buyers who chose to buy from another company), and influencers. In this approach, researchers talk directly with people to gather their experiences and opinions about your business, product or other aspects of the marketplace.

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How to Get a Customer to Edit Their Negative Review

Moz

Local business customers may be more forgiving than you think. In fact, your customers may think differently than you might think. In fact, it’s convinced me that, in case after case, negative reviews aren’t what we might think they are at all. But hang in there. Stats to start with. But it's actually more far-reaching.