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3 Reasons You Need to Run Paid Social Ads (With Tips For Each Platform)

Metadata

Impressive ROI: Facebook ads offer tremendous value with an average CPC of nearly 50% less than LinkedIn. 38 CPC , no platform rivals Twitter in terms of ROI. Speedy ad spend : If you start your CPC bidding too high, you may blow through your budget before you start seeing traffic to your landing page. Low cost: With a $.38

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3 Places Engagement Matters Most

Opt Intelligence

If a general awareness advertisement is purchased on a Cost-Per-Click (CPC) model, then unwanted engagement (in this case, clicks) is costly and ineffective. However, if that same CPC ad is highly targeted and every click is qualified, that engagement can be very beneficial. And in some cases, not all interactions are created equal.

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Contently Case Story: Inside the Strategy That Increased Gild’s Audience by 574 Percent

Contently

Contently Case Stories is a series highlighting some of Contently’s most successful clients. In 1985, Marty McFly and his Back to the Future companions transported themselves to 2015—a world of flying cars, hovercrafts, and self-tying shoelaces. Most hiring software is clunky and inefficient, far behind its equivalents in marketing and sales.

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SMX East 2017 Day 1 – Online-to-Offline, Shopping, Display

QuanticMind

QuanticMind is covering the latest trends and tactics in paid search and digital marketing at SMX East 2017 from search publishers and expert practitioners. Here’s our list of the quick hits: >> Quick Links to Day 1 Session Recaps. Shopping Best Practices: “Bing in the Holidays” by Cady Condyles.

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How B2B marketers can strategize LinkedIn Advertisement in 2019

Valasys

“Lack of a clear strategy is the biggest mistake. Users sign up to LinkedIn but then have no clear plan in mind how they will use it.”. Steve Phillip, Leading Coach, and Expert on LinkedIn best practices. The platform is growing exponentially. The self-service solutions provided by LinkedIn allow one to launch targeted campaigns quickly.

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Google AdWords for Beginners (Webinar Recording & FAQ)

LeadSquared

Check the approximate CPC for your keyword. I’m talking about the number of questions that came up at the ‘Google AdWords for Beginners’ webinar session and all the answers we had to write! But I’m glad they did and I hope all those of you who attended it, found value in doing so. Yes, you can. Yes, you can.

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Achievable Content Promotion Tips: How to Get it Seen

nDash

Your content promotion and content strategy correlate with each other first by researching your target audience. Paid: If you use a cost-per-click (CPC) strategy, then you’re distributing content whereby you have to pay each time someone clicks. Why it’s Important to Promote Content. Infographics. Photo collages.