Ambal's Amusings

NOVEMBER 5, 2009

Bright, colorful SME quotes represented as large page callouts. Sarah Mitchell is a freelance copywriter with a focus on B2B content, specifically case studies and white papers. Find her website at Global Copywriting. Colorful column charts with callout messages to reinforce critical business points. ” strategy.

Paper 100

Paper Enterprise Management Work Management SME 100

ClearVoice

APRIL 2, 2020

While vetting freelancers for your projects, you’ll see these terms pop up often: generalist, journalist, influencer and subject matter expert (SME). Need case studies? SMEs might have a degree or credentials that make them an authority on a topic. Adding an SME to your content mix is always a good idea.

Marketing Budget Creation 127

Marketing Budget Creation Top of Funnel SME Marketing Budget 127

Industrial Marketing Today

JUNE 19, 2010

The chart below from a research study done by Forrester illustrates this point very clearly. Even if you have carefully segmented your target audience by demographics, different people within the same company can and do react differently to your content. And they use different sources to get their information.

Relevance 60

Relevance B2B Marketing CMS Development Buying Cycle 60

SmartBug Media

JUNE 3, 2020

Research can go a long way toward helping writers craft compelling content, but subject matter expert (SME) interviews help writers take their material to the next level. After my news gig, I moved to the copywriting world in 2013 and have continued interviewing people since then. and the SME says something interesting at 3:27 p.m.

SME 90

SME Tips Copywriting Case Studies 90

Tiecas

JANUARY 17, 2024

As a content marketer, you are responsible for extracting the key talking points from your SMEs and expanding them into cohesive, customer-centric content that addresses the audience’s challenges. Have the SME review and vet your draft and publish it under their names. Don’t ask them to write the content for you.

Differentiation 52

Differentiation Work Management Case Study Case Studies 52

Ambal's Amusings

SEPTEMBER 3, 2009

Bob Bly's CopyWriting Blog. Stephanie Tilton is an expert case study and white paper writer who helps B2B companies advance the sales cycle by engaging prospects and customers. Sarah Mitchell is a freelance copywriter with a focus on B2B content, specifically case studies and white papers. Phil Dunn's QualityWriter Blog.

Paper 100

Paper Enterprise Management Work Management Marketing Management 100

Single Grain

NOVEMBER 18, 2019

Here are three models that work: Internal Brand Editors, Outsourced SME Copywriters. Consider contracting out content projects to Subject-Matter Expert (SME) copywriters. Develop lasting relationships with top-quality copywriters and they’ll become one of your most valuable assets. Limited budget?

Paid Content 106

Paid Content SME Product Tips 106

Ambal's Amusings

NOVEMBER 23, 2010

This is certainly a question that every white paper writer asks, but such a question can be taken in one of two different directions: Either questions to ask yourself before starting a white paper project or questions to ask of your subject matter expert (SME) as part of the white paper development process. ” Stephanie Tilton's Bio.

Paper 100

Paper Work Management Marketing Management SME 100

Directive Agency

JULY 26, 2016

Social Proof, Testimonials, Reviews and Case Studies. Lastly, do they have case studies you can read to get in the mindset of the agency so that you can get a feel for how they work and if this process is something that you feel would be beneficial to your organization? Avoid agencies not willing to share at least one case study.

Paid Search Agency 76

Paid Search Agency Advertising Agencies Ad Agencies SEO 76