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LinkedIn Debuts AI Tools For B2B Marketers, Launches Playful Nancy Kerrigan Campaign

Valasys

On June 7, 2023, LinkedIn, the professional networking platform, released a new B2B research report and introduced several B2B tools, including generative AI ad copy features. These findings depict an industry facing mounting pressure, as outlined in LinkedIn’s first-ever B2B Marketing Benchmark study released on the same day.

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Marketing’s Perfect Storm: Copywriting, Optimization & Technology

B2B Marketing Traction

There’s a perfect storm brewing in successful marketing campaigns these days, and there are three key components: great copywriting, optimization, and use of technology. Marketing Copywriting. There are two things that copywriting is critical for today – social sharing and content. Marketing Technology.

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Choosing an Email Marketing Software « The Effective Marketer

The Effective Marketer

The Effective Marketer Effectiveness is a discipline and it can be learned Home About the Effective Marketer Books Speaking Choosing an Email Marketing Software Who’s the best email marketing company/software? Click here for tips from the Effective Marketer Blog Hello there! Slides can be seen below.

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How to find a fractional CMO for your business

The Marketing Blender

Most will kick things off with developing a comprehensive marketing strategy. This usually includes a variety of marketing components, including: Marketing budget. Marketing plan or roadmap. Competitive analysis and market positioning. Marketing Review. How to make marketing budget cuts.

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36 Digital Marketing Experts You Need To Follow On Social Media

SocialPilot

His most recent book, The Age of Influence, is the definitive book on influencer marketing, but he has also written critically acclaimed books on social media marketing strategy (Maximize Your Social) as well as LinkedIn social media marketing (Maximizing LinkedIn for Sales and Social Media Marketing).

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Should Marketing Automation Customers be Pre-Qualified?

Marketing Craftmanship

For decades, the ONLY way to produce any type of printed material – ranging from sales & marketing brochures, to annual reports and informational flyers – involved a multi-step, time / people-intensive, costly process requiring a copywriter, graphic designer, a typesetter and a printing press. And that created a different problem.

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Why Agencies Need to Prioritize Their Marketing

BenchmarkONE

That doesn’t mean that you should put your agency’s marketing on the back burner, though. Prioritizing your marketing has a few big advantages, all of which are worth a bit of extra time and effort: It Shows Off Your Skills. Would you trust a copywriter who couldn’t put together their own “About” page?