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How to craft an effective AI use policy for marketing

Sprout Social

While millions are enthusiastic about embracing AI to achieve greater speed and agility within their organizations, there are others who remain skeptical—pretty common in the early phases of tech adoption cycles. Please review our full disclaimer before reading any further.

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AI Trends from 700+ Business Leaders Reveal Global Keys to Success

Salesforce Marketing Cloud

Learn what's new Gaps in basic AI understanding reveal room for growth The research reveals organizations worldwide are embracing AI across various CRM use cases. Bridging this gap is crucial to using AI effectively. Our recommendations: Focus on cleaning your data, eliminating silos, and ensuring a holistic view of customer data.

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The Responsible Approach to Generative AI

Content Standard

Subscribe to our monthly newsletter , Content & Context, to receive more insights on the evolution of content from Skyword CEO, Andrew C. Foundational models are often trained on copyrighted works but don’t provide reliable sourcing in their results.

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Guidelines for Responsible Content Creation with Generative AI

Contently

This has massive implications for our culture and society. This brings several ethical questions to the forefront, including: Who owns the copyright to AI-generated content? AI is increasingly involved in making the decisions that affect our everyday lives, such as whether we’re approved for a loan or which ads we see online.

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Determining Which Generative AI Approach is Right for Your Marketing Team: Public vs. Proprietary vs. Enterprise Tools

Content Standard

Advantages of Public Generative AI Tools Fast and inexpensive way to create content: Public AI tools like Bard and ChatGPT provide a convenient and cost-effective method for generating content. First, because models may have been trained on others’ copyrighted material.

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TikTok Promotion: Boost your visibility in 2024

Sprout Social

Like Instagram’s boosts and X’s (formerly Twitter) promoted post feature, TikTok created a tool that allows users to turn their organic content into a paid promotion quickly and simply. Agree to the Promote Terms of Service and acknowledge the TikTok Privacy Policy. Maximize your organic content. Cost-effective.

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How To Put AI To Work for Better Content Marketing

Content Marketing Institute

Jennifer Harmon, content strategist and creator, Convince & Convert Don’t: Replace skilled (human) team members Generative AI should make doing your work easier, not replace the work done by professional creatives. AI helps me promote our content in more ways and in less time than I thought possible.