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B2B Tech Buyers Like Social Media

WriteSpark

Case Studies. Sales Materials. Forrester Research is presenting survey results of B2B technology buyers and their use of social media during the buying process. Check out Janices books on technical sales and technology marketing: Buy the book About the Book. Case Study Writer. Templates for Marketing Documents.

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Whatever Happened To The Business Case

Marketing Insider Group

I didn’t base it off a recent study. But if it is done right, this approach can mean better results and accolades for you and your management team. What I am talking about is an actual document, not a series of slides. Sales projections? These had to be validated by the sales folks. Operational dependencies?

Business 100
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How Marketers Can Help Salespeople Succeed with Large Companies

WriteSpark

Case Studies. Sales Materials. Many technology products are sold to large companies or organizations, yet marketers are often insulated from the day-to-day challenges of that sales activity. December 16, 2008 in Sales Materials | Permalink. Case Study Writer. Templates for Marketing Documents. Social Media.

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How to craft successful go-to-market (GTM) strategies for startups

Tomorrow People

A go-to-market (GTM) strategy is a step-by-step tactical plan to effectively and efficiently enter a market—whether it’s by introducing a new product to an existing market or vice versa. If your startup will be seeking seed funding, having a documented plan can help your organisation secure and attract investors down the line.

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How to craft successful go-to-market (GTM) strategies for startups

Tomorrow People

A go-to-market (GTM) strategy is a step-by-step tactical plan to effectively and efficiently enter a market—whether it’s by introducing a new product to an existing market or vice versa. If your startup will be seeking seed funding, having a documented plan can help your organisation secure and attract investors down the line.

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The Ultimate Glossary: 101 Social Media Marketing Terms Explained

Hubspot

A Application Programing Interface (API) - An API is a documented interface that allows one software application to to interact with another application. Creative Commons - Creative Commons is a nonprofit corporation dedicated to making it easier for people to share and build upon the work of others, consistent with the rules of copyright.

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IBM SJ 45-4 | Ethnographic study of collaborative knowledge work

Buzz Marketing for Technology

454.0759 Copyright info. Ethnographic study of collaborative knowledge work. We present an ethnographic study in which we examine the ways collaborative knowledge work gets done in a process-oriented environment. 2 Examples of knowledge workers include managers, salespeople, nurses, doctors, lawyers, judges, and analysts.