What is pay-per-click, or PPC?
Choozle
AUGUST 20, 2019
every time your advertisement pops up on their computer screen) and someone clicks on your ad, you pay a fee, aka cost-per-click. Quite simply, if someone sees your advertisement on their screen and they click through, you’ve outcompeted other advertisers and have won. I always get PPC and CPC confused.
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