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How to Define & Measure Social KPIs – Part -1

Valasys

Thus, it is crucial that businesses not only register their presence on social media & use it as a platform to promote their products or services but also figure out the ways to align the social media campaigns with their bottom-line goal of Conversion Rate Optimization (CRO). Tools to measure Social Media Metrics.

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Email Campaign, Newsletter and Banner Ad Click-Through Rates (CTR)

WebMarketCentral

The growth in online advertising, the proliferation of enewsletters, the emergence of new forms of information delivery such as RSS and the emergence of social media sites have all affected CTR, so planning based on current data is crucial. Average CTR is 2.5%, with various sources reporting a range of 1.5%

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6 Non-Content Hacks Guaranteed to Enhance the Effectiveness of Your Content Marketing Efforts

Outbrain

It is the new RSS. Several research studies have demonstrated noticeable increase both in conversions and traffic simply by improving a website’s speed: Akamai’s research study found that a simple 100 millisecond delay in a website’s loading time can reduce conversion rates by 7 percent. Set up push notifications.

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What is Email Marketing Automation?

LeadSquared

Creative emails are much more attractive and have better CTR (click-through-rates). Your CRM system can fetch the contact details from RSS, social media, blog, etc. As per VentureBeat, automated emails drive 180% higher conversion rates than batch emails. Ready-to-use email templates. Sounds tedious, right?

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How to Convert Casual Blog Visitors Into Dedicated Subscribers

Hubspot

You can also incorporate other elements -- like social proof -- to help boost conversion rates. Speaking of boosting conversion rates, don’t be afraid to do some A/B testing like you would for any other landing page (here's a great article on landing page A/B testing to get you started).

RSS 28
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15 Amazing Blogging Insights Your Analytics Can Tell You

Hubspot

Readership engagement (by measuring time on page , bounce rate , social shares and comments , and subscriber count ). Lead generation (by measuring CTA click-through rate , goal conversion rate , number of leads , and lead-to-customer conversion rate ). CTA Click-Through Rate. Goal Conversion Rate.

Analytics 101
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The Ultimate Glossary of Performance Metrics Every Marketer Should Know

Hubspot

What is the month-to-month growth rate? 2) Blog Subscribers - The number of people who are subscribing to your blog (via RSS or email) is an indicator of the value of your content. If a specific keyword and page is driving a lot of visits but not leads, perhaps you need to optimize the CTAs on that page to increase lead conversions.