Valasys

MARCH 5, 2020

An adage goes that the old must perish & make way for the new to flourish, the same philosophy can be applied within the B2B set-up to evolve your content strategy in 2020. Read more on 8 Reasons why B2B Marketers Should Prioritize Word of Mouth Marketing (WOMM). Wrapping Things Up.

Paid Content 59

Paid Content De-duplication WOMM Top of Funnel 59

Valasys

OCTOBER 14, 2019

Before the concept of online omnichannel reputation management picked up, companies used to rely exclusively upon offline word-of-mouth-marketing (WOMM). As the popularity of the internet for marketing research picked up, word of mouth marketing also evolved & went majorly online.

Marketing Management 58

Marketing Management Word of Mouth Brand Identity Branding 58

Valasys

JANUARY 17, 2020

Strategize Your Content Marketing : B2B sites are conventionally copy-heavy & hence, transitioning to a streamlined website can be somewhat difficult. B2B marketers need to optimize their website loading time & overall experience that it delivers to B2B customers. B2B customers value the testimonials. &

B2B Marketing 64

B2B Marketing Marketing AI Marketing Management B2B 64

Valasys

DECEMBER 18, 2019

The website provides valued & well-researched pieces of content related to the cores of digital marketing, content marketing, social media, paid search, WordPress & SEO. Content Marketing Institute : Next-up on the list of the best digital marketing blogs is the Content Marketing Institute.

B2B Marketing 59

B2B Marketing Paid Search Agency B2B Best Practices 59

Valasys

MARCH 9, 2020

Working with predictive techniques such as a predictive content strategy according to the likes & interests of the customers, allows marketers to prepare the pieces of content in a way that helps scale up personalization to streamline B2B sales cycle. Read more on How to Build Customer Loyalty with Content Marketing.

Sales Cycle 64

Sales Cycle Paid Content Marketing AI B2B Sales 64

Valasys

DECEMBER 23, 2019

Authenticity & building trust amongst the prospective & existing customers are essential elements of B2B marketing & help in building brand equity & omnichannel reputation. Artificial Intelligence Assists in Improving Personalization: Personalization has been an integral part of B2B marketing.

Marketing AI 59

Marketing AI Enterprise Management B2B Marketing Work Management 59

Valasys

MAY 28, 2020

Read more on Top 10 tips for Content Marketing During Coronavirus. Companies must consider live events an extension of their brand and content marketing and build events that really engage. Assimilating the above tips can help you maximize your lead generation endeavors with the help of event marketing.

Lead Generation 72

Lead Generation Event Marketing Generation Work Management 72

Valasys

APRIL 17, 2020

Creating valuable and contextual pieces of content that the customers can rely on helps the brands in innumerable ways, be it driving optimized sales revenue, attracting positive word-of-mouth marketing (WOMM) or building a strong reputation across omnichannel.

Content Marketing 59

Content Marketing Planning Business Work Management 59

Valasys

DECEMBER 20, 2019

Marketers need to break the glass ceilings associated with stereotypical B2B marketing activities & focus on creating new creative strategies to reach audiences, earn their attention & inspire actions to drive sales conversions and positive word-of-mouth marketing (WOMM) as well as retention post-purchase.

Advertising Agencies 59

Advertising Agencies Enterprise Management Work Management Marketing Management 59

Valasys

SEPTEMBER 25, 2019

Cost syndication is a cost-effective approach to trigger your content marketing strategies to go further. Syndication is about accentuating your content marketing strategies. Marketers can benefit from both free as well as paid content syndication.

Cost per Lead 55

Cost per Lead WOMM Webinar Metrics ROMI 55

Valasys

AUGUST 26, 2019

Seth Godin, the famous American author & entrepreneur stated the importance of content marketeering as follows: “Content Marketing is all the Marketing that’s left.”. Having the brains for awe is something that lays the foundation for the marketers to introspect & think beyond the established patterns.

Paid Content 40

Paid Content Top of Funnel B2B Marketing Marketing AI 40

Valasys

FEBRUARY 17, 2020

Content distribution is something that qualifies as the perfect marketing strategy, as this is how marketers can provide the pieces of content to their audience groups for consumption through various channels & media formats. Content distribution is the starting step of your content marketing strategy.

Distribution 52

Distribution Planning Marketing & Strategy Marketing Strategy 52

Valasys

AUGUST 6, 2019

Employ Word-of-Mouth Marketing: According to a report by Nielsen 92% of the customers prefer recommendations from friends & family over any form of advertising. This is where positive Word-of-Mouth Marketing steps in. Below are the few tips to abide by for improving SEO: 6.

Marketing AI 45

Marketing AI Top of Funnel B2B Sales Marketing Budget 45

Valasys

SEPTEMBER 20, 2019

At, the same time some people understand that while going viral shouldn’t be the end objective for the content marketers, there’s always a chance that sticking around to the best practices for enhancing the visibility of the content & creating relevant content can make the content go viral at any time.

Viral Marketing 40

Viral Marketing Marketing & Strategy Marketing Strategy B2B Marketing 40

Valasys

JULY 8, 2019

.” Client retention, in turn, optimizes the revenue goals of a company as more clients come by means of positive word-of-mouth interactions & positive online reviews. Word of Mouth Marketing (WOMM) is an indispensable advertising tool for optimizing conversions.

Storytelling 56

Storytelling Top of Funnel B2B Marketing Word of Mouth 56

Valasys

JULY 25, 2019

Inbound marketing is virtually everywhere, in the current era of marketing where the Internet of Things (IoT) have emerged as inexplicably important armories to aid the core endeavors of marketing. Product development is also vastly influenced by the growth hacker mindset.

Inbound Marketing 45

Inbound Marketing B2B Marketing Marketing AI WOMM 45

Valasys

OCTOBER 29, 2019

The pieces of content should be entertaining & should strike the emotional cord of the audiences & should excite & entice them enough to expedite the purchase decision. Engage in Video Content Marketing : According to Outbrain, 87% of online marketers use video content.

Small Business Marketing 49

Small Business Marketing Creativity WOMM B2B Marketing 49