Biznology

FEBRUARY 9, 2016

If you’re an experienced B2B direct marketer, this is probably not for you. Tip: In several recent lead campaigns, we’ve found that a LinkedIn communication preceding either the mail/phone or email/phone sequence produces a much higher response rate – sometimes by a factor of 2 or 3. 4. Creativity – 10-20% of success.

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Direct Marketing Marketing Management B2B Marketing Paid Search Agency 80

markempa

NOVEMBER 22, 2006

The DMA report found that the phone and e-mail produced the highest response rates respectively—among direct marketing media channels in terms of generating leads. The report also found that e-mail continues to have a high response rate too.

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ViewPoint

JANUARY 26, 2012

Ruth Stevens is Founder of eMarketing Strategy , a consulting practice that assists companies in building their customer acquisition and retention strategies. Ruth is also author of Maximizing Lead Generation: The Complete Guide for B2B Marketers. That compares to $7 billion spent on direct mail and $4.5

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markempa

OCTOBER 22, 2005

Telephone leads all media with the highest response rate of 5.53 percent, and e-mail produced an average response rate of 3.39 percent, and e-mail produced an average response rate of 3.39 Telephone leads all media with the highest response rate of 5.53 Dimensional mail was close behind at 5.28

Telemarketing 120

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markempa

JUNE 7, 2005

« Cold Calling Tips for the complex sale | Main | Give Lead Generation Some Respect » Paper Direct Mail is Not Dead Jim Logan tells us why Paper Direct Mail is Not Dead. Jim also shares ideas on how to leverage direct mail and combine it with other lead generation modalities to capture a higher response rate.

Paper 120

Paper Lead Generation Generation B2B Thought Leadership 120

markempa

NOVEMBER 22, 2006

Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License. « E-mail and the phone have high response rates, DMA report finds | Main | Where do Your Email Newsletters go? Qualify them first.

Lead Generation 120

Lead Generation Sales Qualified Leads Generation B2B Thought Leadership 120

markempa

NOVEMBER 16, 2006

Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License. « Target Marketing: What’s a Lead? What are the issues that marketers are facing in event marketing?

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