Consulting, CTR, Opt-out and Case Studies

PPC Consulting: Why It’s Essential for Business Growth

Single Grain

JANUARY 23, 2023

With fierce competition in the digital world, businesses need a proven ad strategy to stand out. Enter PPC consulting. In this post, we’ll share why PPC consulting is essential, demystify pay-per-click marketing, and give you tips for hiring the best PPC consultant for your business.

PPC

PPC Paid Content Consulting Paid Search Agency

The Hard Truth About CTR

Directive Agency

SEPTEMBER 29, 2017

Click-through rate (CTR) is one of the first metrics on the monthly report. Why your ad CTR shouldn’t matter. Check out the image below and think about where your eyes go first: ( Image Source ). And yet one study found that “no paid-for ads received any emotional response.” So your CTR might look great.

CTR

CTR Cost per Lead Lead Ranking CPC

199 Digital Marketing Stats to Drive Your Marketing Strategy

Marketing Insider Group

SEPTEMBER 14, 2020

In case you are counting. We can help: just check out our content marketing strategy guide for content). One of our favorite content marketing ROI case studies comes from Tiger Fitness. On average, Google image results have a CTR of 0.21%, however it varies extensively by industry. OC&C Strategy Consultants ).

Stats

Stats Webinar Metrics Marketing Strategy Marketing & Strategy

Webinars

Scan to Success: How to Leverage QR Codes for Offline and Online Marketing Power

MORE WEBINARS

LinkedIn Ads for Enterprise B2B SaaS: The Only Guide You’ll Need

Single Grain

NOVEMBER 17, 2020

And if you are ready to get started, read on for more info – or book a free SaaS LinkedIn Ads Strategy consultation with Single Grain if you want to short-cut your path to positive ROI: Book My Free SaaS LinkedIn Ads Strategy Consultation . The “Big 3” Types of LinkedIn Ads for Enterprise SaaS. Choose the Right Asset.

Enterprise Management

Enterprise Management Cost per Lead Paid Search Agency Paid Content

Demystifying PPC Pricing Packages: Optimizing Ad Campaigns

Single Grain

JUNE 6, 2023

Learn More: Multi-Channel PPC Advertising Case Study: Boosting Your ROI What Do PPC Packages Consist of and Why Are They Important? For example, here’s what you’ll get when you opt for PPC packages from us, Single Grain: Competitor Analysis: Gain valuable insights by thoroughly analyzing your industry competitors.

PPC

PPC Pricing Price Paid Search Agency

12 Best Landing Page Software to Generate Leads and Save Time

Outgrow

FEBRUARY 1, 2021

Finding the perfect landing page software for your use-case can be tough. Now that that’s out of the way… What Is a Landing Page Builder? A feature-rich landing page builder helps you try out a bunch of styles before finalizing a great landing page that suits your branding and objectives the best. Case Study.

Landing Pages

Landing Pages Marketing Automation Services Enterprise Management Work Management

11 A/B Testing Platforms That Integrate Well With Shopify (+ 8 Key Things That Make a Tool Perfect for Shopify A/B Testing)

Convert

SEPTEMBER 22, 2021

It’s how you can: Keep up with rising ad costs, Deal with a decline in sales, Eke out just a little more oomph from every page of your site. And sometimes you get no lift at all but you find out what doesn’t work and save money on rolling out potential mistakes. Test Close To Purchase, Then Move Out.

A/B testing

A/B testing Budget Programs Paid Search Agency Tools

How to Do A/B Testing in Marketing (A Comic Strip Guide)

Convert

OCTOBER 27, 2021

Maybe you’re pushing out as much as you can but you only have so much time or budget and you need more impact? You can run multiple A/B tests to see which version gets the highest CTR. It’s just as important to find out what doesn’t work so that you don’t take action on things that can harm your business. Have a landing page ?

Paid Content

Paid Content Paid Search Agency Budget Programs Work Management

Spotify Ads 101: How to Run Successful Audio and Video Ads

Single Grain

JULY 29, 2021

Book My Free Spotify Ads Consultation . Users can upgrade to a premium account for an ad-free listening experience, though you should keep in mind that the majority of Spotify’s listeners opt for the free ad-supported version. Book My Free Spotify Ads Consultation . Let's start! What Is Spotify? Spotify has: 70 million tracks.

Paid Search Agency

Paid Search Agency Ads Video Marketing Ad Frequency

15 Fast and Easy Ways to Improve Your Site’s Conversion Rate

Single Grain

MARCH 25, 2020

The conversion rate is the percentage of people who land on your website and take the action you want them to take (fill out a form, download an e-book, make a purchase). Get A Free Consultation. In addition, use numerals rather than spelling out the numbers. What is conversion rate optimization?

Conversion Rate

Conversion Rate Conversion Landing Pages Work Management

A/B Testing Pop-ups: How to Make Your Pop-Ups a Lot More Effective

Convert

MAY 18, 2022

When a Treatment effect unexpectedly moves a guardrail metric, you may want to reduce trust in the results, or stop an experiment in cases where harm may be done to users or the organization. Ronny Kohavi, A/B testing consultant. Micro commitments can have a huge impact on your email opt-in engagement rates. Time of Trigger.

Effectiveness

Effectiveness Click Rate Conversion Rate Trigger Marketing

How to Choose a Digital Marketing Agency That Delivers Results

Single Grain

AUGUST 24, 2023

New marketing tactics are popping up daily, so it can be tough for busy business owners and entrepreneurs to stay on top of the latest trends, figure out the best ways to use different platforms, and become a master in every area of digital marketing. Why do many businesses partner with an agency rather than hire in-house?

Advertising Agencies

Advertising Agencies Paid Search Agency Paid Content Marketing Agencies 1

30 Actionable Content Marketing Tips for Digital Marketers

Single Grain

SEPTEMBER 10, 2019

Well, if you don’t leverage content marketing you will not only be missing out on a lot of leads, but you will also be swallowed up by the competition that knows how to leverage it effectively. Get A Free Consultation. If you don’t think you could carry out the advice in the article, you haven’t finished it yet.

Top of Funnel

Top of Funnel Paid Content Content Marketing Tips

What Is Content Optimization? (And How to Ace It!)

Single Grain

NOVEMBER 20, 2020

Get A Free Consultation. Single Grain did a case study and updated around 42 blog posts within six months. Get A Free Consultation. Use SEMrush to find out how many featured snippets your competitors have. Get A Free Consultation. What Is Content Optimization? Replace any older examples with fresh ones.

Optimization

Optimization Lead Scoring Lead Ranking Content

The Entrepreneurs’ Guide to A/B Testing on Shopify Stores (+ 9 Shopify Entrepreneurs Share Their A/B Testing Stories With Results)

Convert

APRIL 12, 2022

In a 2007 study to investigate how people weigh factors to make purchasing decisions, participants were shown product images and then the price. You need to get specific or building 8 figure business is out of the question. By running an A/B test, you’re able to figure out which content resonates with your target audience.

Marketing Attribution

Marketing Attribution Multivariate analysis Top of Funnel Lead Ranking

The Entrepreneurs’ Guide to A/B Testing on Shopify Stores (+ 9 Shopify Entrepreneurs Share Their A/B Testing Stories With Results)

Convert

APRIL 12, 2022

In a 2007 study to investigate how people weigh factors to make purchasing decisions, participants were shown product images and then the price. You need to get specific or building 8 figure business is out of the question. By running an A/B test, you’re able to figure out which content resonates with your target audience.

Marketing Attribution

Marketing Attribution Multivariate analysis Top of Funnel Lead Ranking

The Ultimate Dictionary of Marketing Terms You Should Know

Hubspot

MARCH 10, 2016

Well, we thought it was time to create a blog post that could serve as a holistic marketing glossary -- one that not only defines each term, but also offers some helpful resources in case you want to learn about them in more depth. 15) Clickthrough Rate (CTR). We hope you can bookmark this post and come back to it whenever you need to.

Paid Content

Paid Content Sales Management CMS Development Work Management

B2B Marketing Zone

PPC Consulting: Why It’s Essential for Business Growth

The Hard Truth About CTR

Webinars

Trending Sources

199 Digital Marketing Stats to Drive Your Marketing Strategy

Webinars

LinkedIn Ads for Enterprise B2B SaaS: The Only Guide You’ll Need

Demystifying PPC Pricing Packages: Optimizing Ad Campaigns

12 Best Landing Page Software to Generate Leads and Save Time

11 A/B Testing Platforms That Integrate Well With Shopify (+ 8 Key Things That Make a Tool Perfect for Shopify A/B Testing)

How to Do A/B Testing in Marketing (A Comic Strip Guide)

Spotify Ads 101: How to Run Successful Audio and Video Ads

15 Fast and Easy Ways to Improve Your Site’s Conversion Rate

A/B Testing Pop-ups: How to Make Your Pop-Ups a Lot More Effective

How to Choose a Digital Marketing Agency That Delivers Results

30 Actionable Content Marketing Tips for Digital Marketers

What Is Content Optimization? (And How to Ace It!)

The Entrepreneurs’ Guide to A/B Testing on Shopify Stores (+ 9 Shopify Entrepreneurs Share Their A/B Testing Stories With Results)

The Entrepreneurs’ Guide to A/B Testing on Shopify Stores (+ 9 Shopify Entrepreneurs Share Their A/B Testing Stories With Results)

The Ultimate Dictionary of Marketing Terms You Should Know

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