The ROI Guy

NOVEMBER 4, 2013

Dell wanted to help prospects better understand the issues with cost, manageability and business limitations of traditional desktop environments, and how Dell VDI Desktop Virtualization could potentially reduce total cost of ownership (TCO) and deliver incremental business value by comparison. Click here to see the tool in action.

Deliverability 40

Deliverability Comparison Paper Click Rate 40

Delivra

MARCH 28, 2019

Used properly, they’ve been proven to boost read and response rates. When comparisons are needed to give you the superior option, testing should be the first step. The header of a blog, an academic paper, and an email will all be different. You should consider using a relevant emoji, but only if it fits with the email.

Practices 72

Practices Best Practices Open Rate Copywriting 72

TrustRadius Marketing

NOVEMBER 14, 2019

It includes things like Open Rate, Click-Through Rate, Unsubscribe Rate, Response Rate, and Bounce Rate. . For example, for many B2B companies, webinars are a key tactic for qualifying leads, White papers and customer case studies lead to new customers. Automated marketing began with the “email”.

Marketing Automation Services 40

Marketing Automation Services Enterprise Management Work Management Marketing Management 40

NetLine

JANUARY 23, 2020

The KPIs used to measure content performance are response rate, # of responses from target accounts, # of target titles which downloaded the assets. So far conversion rates are up year over year due to implementing a new scoring model. The best pieces tend to be about broader topics that are top of mind for our customers.

Enterprise Management 10

Enterprise Management Top of Funnel Lead Ranking Work Management 10

Customer Experience Matrix

MAY 22, 2008

By displaying the right offer for each person, rather than showing the same thing to everyone, average response rates can be increased significantly. Another solution is to make intermediate offers during each interaction, of “products” such as white papers and sales person contacts.

Work Management 120

Work Management Lead Ranking Marketing Management Trigger Marketing 120

Hubspot

JANUARY 29, 2013

According to the lead researcher of the study, “The mere fact that we had asked them to make a comparison caused them to fear that they were being tricked in some way.” The thing to keep in mind here is that this only applied to "explicit comparisons," or when customers were outright asked to compare prices. a small $5 fee".

Pricing 28

Pricing Price Case Studies Paid Search Agency 28

SnapApp

JULY 7, 2017

As you know, we are a B2B content marketing agency and we produce a lot of technical white papers for our clients. By definition, a white paper is an in-depth report on a specific topic that examines a problem and then offers a solution. Interactive white papers combine all these tools into a cohesive experience. Heather Flash.

Sales Qualified Leads 118

Sales Qualified Leads Top of Funnel High Quality Lead Paid Content 118

Single Grain

NOVEMBER 22, 2023

Each stage — awareness (TOFU), consideration (MOFU) and decision (BOFU) — requires a different type of content : For instance, during the awareness stage, users might be looking for general information, while in the decision stage, they might need more detailed comparisons or product information. Create Your Own Custom Research.

Link Building 98

Link Building SEO Ad Building High Quality Lead 98