Hubspot

SEPTEMBER 30, 2013

Smart Guy said, "B2B is still P2P" (meaning person-to-person, not peer-to-peer illegal downloading ;). It''s as if selling to people who work at companies somehow regresses our interpersonal skills. And we''ve seen first hand how successful you can be on social media if you think of B2B like P2P. It''s so simple. It shouldn''t.

Lead Generation 28

Lead Generation Facebook P2P Peer-to-peer 28

LEADership

SEPTEMBER 15, 2015

A vast majority of the general public confuses Aon with being a consumer insurance provider, when in reality it is a B2B risk advisory company that guides its clients on improving their internal insurance practices. The way Aon has sustained its voice around the world so successfully is an achievement other B2B companies can learn from.

B2B Thought Leadership 40

B2B Thought Leadership Brand Identity Branding P2P 40

Adobe Experience Cloud Blog

APRIL 21, 2014

This can sometimes lead to a misallocation of resources and the wrong strategy. William Tyree, CMO of RingDNA, suggests that marketers examine historical data and start benchmarking future channels, campaigns, and sales people to your P2P index. Ultimately, the measuring stick every company uses is profit. That’s a 3.2%

Allocation 48

Allocation P2P Lead Scoring Lead Ranking 48

Directive Agency

JUNE 24, 2019

Then, we move on to the dynamics of working at a company versus working for yourself. Building a social following is also something that we’re going to talk about here on the podcast, so building a brand for yourself or for your company, and then finally, the principles of fine cinema. From Learning to Leading.

Work Management 40

Work Management Planning Marketing Management Peer-to-peer 40

Directive Agency

JUNE 24, 2019

Then, we move on to the dynamics of working at a company versus working for yourself. Building a social following is also something that we’re going to talk about here on the podcast, so building a brand for yourself or for your company, and then finally, the principles of fine cinema. From Learning to Leading.

Work Management 40

Work Management Planning Marketing Management Peer-to-peer 40

B2B Digital Marketer

MAY 27, 2021

They treat marketing as B2B and B2C, when in reality, it’s B2H (Business to Humans) or P2P (People to People). He helps companies convert every touch into voracious brand advocates leading to rapid and sustainable growth. Andrew advises clients and companies on: 1. ” Episode Links and Resources.

Organization 52

Organization P2P Ad Building Brand Identity 52

Hubspot

MAY 29, 2017

A B2B tech company? That's why it might be best to make sure your company name and logo are placed in that space -- to make sure they don't get cut off and cause the viewer confusion as to who's behind the video content on the page. Your banner should represent what your company does in a timely fashion. Was it an ad agency?

Banners 77

Banners Youtube P2P Paid Search Agency 77

Hubspot

NOVEMBER 4, 2015

Support : Giving stakeholders the resources and tools they need to raise money on your behalf. Partnerships : Targeting companies that can dramatically increase your access to awareness, individuals and money. Peer-to-peer (P2P) fundraising is the hot term in nonprofit fundraising right now—and rightfully so. Corporate Matching.

P2P 28

P2P Promotion Peer-to-peer Campaigns 28

Biznology

FEBRUARY 12, 2013

Asking for help doesn’t make you look weak, it makes you look resourceful. Are people discussing your company, your product, your services, or you? Not so much Peer-to-Peer (p2p) but PR-to-Peer (PR2P*). Second rule is: Engage! Feel free to interrupt conversations that are already in progress. Oh for heaven’s sake.

Social Media 80

Social Media Social Marketing Peer-to-peer Work Management 80

Buzz Marketing for Technology

JUNE 27, 2008

Many IT departments saw it as another facet of technology -- as competition for resources and as little more than an extension of the document management and website management functions they were already responsible for. The quote at right is what one executive told me when I suggested his company make such an investment.

Organization 100

Organization Peer-to-peer Lead Ranking Budget Programs 100

Directive Agency

JULY 15, 2019

Tim Soulo: One philosophy that I’m trying to promote right now is that whenever you want to create content for your company, for your business, that will have business value for you and not just arbitrary traffic or whatever. The person who will be creating your content should be the most qualified person in your entire company.

SEO 40

SEO Paid Content Budget Programs Tools 40

Webbiquity

OCTOBER 8, 2019

Companies could not operate without accounting, human resources (HR), and supply chain management teams, for instance. They buy because of the company’s innovation and, yes, marketing. How long will it take, and what internal and external resources will be required, to implement it? One Key Similarity.

Enterprise Management 235

Enterprise Management Work Management Marketing Management Marketing Automation Services 235

Online Marketing Institute

DECEMBER 9, 2009

TopRank has worked with many companies using search marketing to reach Business to Business audiences over the past 8 years and we’d like to share these 5 B2B search marketing tips that can help companies maximize their results: 1. For B2B companies, getting found is just the beginning.

Search Marketing 40

Search Marketing Online Marketing Work Management B2B Marketing 40

Directive Agency

JULY 22, 2019

Also, some really interesting information about Gary Vaynerchuk and what it’s like to work with him, and then finally, the power of connection people and companies together, and what makes a great candidate stand out over a mediocre candidate and vice versa: what makes companies stand out to candidates over a mediocre company?

Paid Content 40

Paid Content Paid Search Agency POS Work Management 40

Single Grain

SEPTEMBER 16, 2022

Tech giants such as Google, Facebook and Microsoft are some of the few companies currently making an enormous profit from user data. URL (Uniform Resource Locator). Companies such as Uber, Airbnb, Facebook, and other social media platforms arose during the web 2.0 Therefore, when a user searches for an answer, web 3.0

Marketing AI 29

Marketing AI Web 2.0 Paid Content Peer-to-peer 29

Convince & Convert

SEPTEMBER 15, 2011

I like to think of the acronym B2C and B2B as really being more like P2P now, people to people. They will take their dollars to the company that engages with them and treats them like a real human being, not just a number on a list. What resources do you have available? I always find that an awkward question.

Curation 144

Curation Work Management Marketing Management Lock-In 144

Convince & Convert

SEPTEMBER 20, 2010

Nobody forced companies to get involved with their customers in this way. But yet so many companies are using Twitter as a post-modern headline news service. Startling to me, but less than 1% of the participants would use Twitter as the first way they’d contact a company when they need customer service. And for what?

Twitter 147

Twitter CRM Business Paid Search Agency 147