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How to Craft Modern MAT Releases for the New Media Landscape

Brandpoint

I started in the newspaper world and moved into public relations agency life before hearing this phrase. It’s more important than ever to humanize your brand and find ways to genuinely relate to your audience. One word of caution: Avoid quoting marketing/PR leaders at the company. Light branding is best.

Media 122
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Is There A Connection Between SEO Link Building and PR-Based Brand Mentions?

KoMarketing Associates

Last year Google updated their webmaster guidelines to specifically call out questionable link building practices used in press releases. Nearly a year later Google’s latest algorithm update might have taken aim at press release distribution sites like PRNewsWire.com, PRWeb.com, and BusinessWire.com.

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6 Ways to Bring More Value to Your Client Campaigns: Insights from Rachel Neff of Finn Partners

Brandpoint

It’s not every day you get to talk to clients who fully understand the value your company brings and who express it with such intelligence and excitement as Rachel Neff , Account Supervisor at Finn Partners. She adds, “Does it resonate? But it’s never meant to hide what the content is … you’ve provided really helpful information.”

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How to Do SEO in 2020 [Full Guide]

flux.la

So better grab a cup of coffee and some snacks since this article covers quite a lot of information on SEO, and is, therefore, a long read. Search engines like Google have established themselves as an instant-answer-providing engine that offers users their sought-after information quickly and in fewer clicks.

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B2B Lead Generation Blog: Collaboration Huddles and 35 Other Ways to Improve Sales and Marketing Teamwork

markempa

Companies continue to waste millions of dollars because of poor teamwork and collaboration between marketing and sales. This is just one list of 35 possibilities that we’ve tackled in our huddles and I hope you’ll add your own too. Share details about upcoming, events, articles, and press coverage.

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Top Social Media Measurement and Tracking Tools

Online Marketing Institute

Add Your Resume. Tool: Adobe Sitecatalyst URL: Omniture.com/sitecatalyst What it does: Segments traffic to determine “high-value” Web visitors and offers real-time analytics. T ool: Curalate URL: Curalate.com What it does: Monitors and measures traffic from “visual-based platforms”—namely (for now, at least) Pinterest.

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B2B Lead Generation Blog: B2B Lead Generation Blog Nominated for MarketingSherpas 2005 Readers Choice Blog Awards

markempa

« How to leverage word of mouth for more leads | Main | RSS Your Press Room for better search engine visibility » B2B Lead Generation Blog Nominated for MarketingSherpas 2005 Readers Choice Blog Awards Thank you for nominating the B2B Lead Generation Blog for MarketingSherpas 2005 Readers Choice Award !