Zoominfo

JULY 14, 2023

Today’s business buyers are better informed than ever before, armed with an endless list of research options that can help them make an educated purchase decision. B2B marketing strategies often target multiple people within a single company to persuade them to purchase a product or service.

Paid Content 130

Paid Content Planning Marketing Report Marketing Budget 130

Metadata

DECEMBER 15, 2020

You should first look at your cost-per-lead from any paid campaigns you’re running to generate the demo requests, plus the cost of the gift. Then see how this compares to the cost-per-lead in your demand model and whether you can stomach this. Just not right now.

Webinar Metrics 59

Webinar Metrics Cost per Lead Trends Lead Gen 59

The ABM Agency

JANUARY 8, 2021

When companies consider which social media platforms to run their marketing campaigns on, they typically want to gravitate toward Instagram and Facebook due to the sheer popularity of these platforms. B2B companies, however, should reconsider. When you filter by company, you can target a specific company name, size, or industry.

Linkedin 52

Linkedin Advertisements Advertising B2B Marketing 52

Metadata

SEPTEMBER 19, 2022

There is no specific “right audience,” but this process can get you closer to understanding which specific group of people will most likely benefit from what your company offers. Your consumer buckets will be unique to your company, product, service, and customer base. Example of social media targeted marketing. Behavioral.

Paid Content 52

Paid Content Examples Psychographics Advertising Agencies 52

Sprout Social

FEBRUARY 28, 2023

More than half of LinkedIn’s members have at least a bachelor’s degree These LinkedIn numbers are not surprising when we consider the LinkedIn members’ education statistics. Just 2% had a secondary level education. At this time, there are over 61 million companies listed on LinkedIn. And 3 new members sign up every second!

Statistics 136

Statistics Linkedin Paid Content B2B Thought Leadership 136

accelerate agency

FEBRUARY 26, 2023

In an increasingly crowded market, you need to make sure your SaaS company stands out. That’s where SaaS marketing comes in to make sure they can find your product when they search online, and that your content educates and engages them. We’ll also present 24 different options, and explain why accelerate agency does it best.

Demand Generation Agencies 52

Demand Generation Agencies Paid Search Agency Advertising Agencies Paid Content 52

accelerate agency

FEBRUARY 26, 2023

In an increasingly crowded market, you need to make sure your SaaS company stands out. That’s where SaaS marketing comes in to make sure they can find your product when they search online, and that your content educates and engages them. We’ll also present 24 different options, and explain why accelerate agency does it best.

Demand Generation Agencies 52

Demand Generation Agencies Paid Search Agency Advertising Agencies Paid Content 52

accelerate agency

FEBRUARY 26, 2023

In an increasingly crowded market, you need to make sure your SaaS company stands out. That’s where SaaS marketing comes in to make sure they can find your product when they search online, and that your content educates and engages them. We’ll also present 24 different options, and explain why accelerate agency does it best.

Demand Generation Agencies 52

Demand Generation Agencies Paid Search Agency Advertising Agencies Paid Content 52

Brandpoint

JUNE 24, 2021

PR and ad agencies will check the earned media’s performance against how much it would have cost to pay for that same media coverage. Ideally, your ad-value equivalency will be much higher than what it cost to create the earned media. An older model for identifying qualified leads, first developed by IBM.

Paid Content 118

Paid Content Lead Ranking Top of Funnel CMS Development 118

Single Grain

AUGUST 24, 2023

And to be better than the rest usually requires the help of an agency. So understanding how to choose a digital marketing agency is crucial. With a plethora of online marketing strategies like social media, PPC, email, content and SEO, it’s easy to get overwhelmed as to which to focus on.

Advertising Agencies 98

Advertising Agencies Paid Search Agency Paid Content Marketing Agencies 1 98

Single Grain

AUGUST 18, 2023

Finding the right digital marketing agency isn’t easy. But the digital marketing case studies they showcase on their site can offer invaluable insights for businesses looking to hire an agency. Social listening is an exceptional way to satisfy customer demands while collecting first-party data. SEO ROI also varies by industry.

Case Studies 98

Case Studies Case Study Paid Content Paid Search Agency 98

Inbox Insight

JANUARY 5, 2023

It involves the entire lifecycle – from nurturing leads, to converting them into closed deals, to managing the post-sale relationship. Demand gen vs lead gen. Paid search / PPC. Paid social / Social media marketing. Email marketing. Programmatic display advertising. Video marketing.

Demand Generation 52

Demand Generation Demand Generation Agencies Top of Funnel Demand 52