How a 95-year-old publishing company mastered TikTok for 7X book sales
ClickZ
JULY 7, 2022
However, an influencer campaign planned by Penguin Teen unlocked the full sales potential of this novel. When Penguin Teen first joined the social platform in October 2019, it built its social media on meeting their readers wherever they were and communicating with them. It takes time to build up an audience on social media.
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