LeanData

SEPTEMBER 22, 2017

Our current customers love telling me about the impact we’ve had on their strategies around more effectively orchestrating demand generation. What I’ve learned in my short time at LeanData is just how embedded we are in the growing Sales and Marketing Operations community. That was an incredibly gratifying message for us.

Ideal Customer Profiles 51

Ideal Customer Profiles Elasticity Lock-In Validation 51

LeanData

SEPTEMBER 22, 2017

Our current customers love telling me about the impact we’ve had on their strategies around more effectively orchestrating demand generation. What I’ve learned in my short time at LeanData is just how embedded we are in the growing Sales and Marketing Operations community. That was an incredibly gratifying message for us.

Ideal Customer Profiles 40

Ideal Customer Profiles Elasticity Lock-In Validation 40

SalesChoice

SEPTEMBER 12, 2016

Our newer products focus on micro-segmentation, and lead generation surge intelligence. Fast forward, the AI Leaders are rapidly maturing as a community globally. Artificial Intelligence or Disruptive Innovation Community Leaders. This is an exciting time for each of us as our Predictive Generation continues to emerge rapidly.

Marketing AI 20

Marketing AI Lead Ranking Forecasting Elasticity 20

Heinz Marketing

SEPTEMBER 21, 2020

Losing the trade shows and conferences that people had relied on to generate pipeline and interest in Q2, that was disruptive. Talked last week with Greg Lord at Elastic Path, and he’s running marketing there and navigating his own sort of headwinds of 2020. Losing field events was disruptive for a lot of companies.

Top of Funnel 90

Top of Funnel Work Management Webinar Metrics Lead Ranking 90

Convert

MARCH 2, 2022

But this all-encompassing definition hasn’t prevented an all-out war between these two camps—revenue optimization/generation and conversion rate optimization (CRO). Putting all those revenue goals together and the revenue generated with transactional booking gives you a holistic view of your revenue optimization success.

Optimization 64

Optimization Lead Ranking Elasticity Work Management 64

Convert

MARCH 2, 2022

But this all-encompassing definition hasn’t prevented an all-out war between these two camps—revenue optimization/generation and conversion rate optimization (CRO). Putting all those revenue goals together and the revenue generated with transactional booking gives you a holistic view of your revenue optimization success.

Optimization 52

Optimization Lead Ranking Elasticity Work Management 52

Unbounce

AUGUST 6, 2021

By using continuous research, you can co-develop a product that your community loves, especially because they helped inform it. Building a community online means showing up, participating, and adding value. Show up where your community is online. You need to be talking to your customers all the time.

Landing Pages 144

Landing Pages Research Top of Funnel Marketing Analytics Tools 144

Convince & Convert

JANUARY 21, 2014

We can’t rule out the possibility that this particular fashion retailer just wasn’t skilled enough to use “broadcast” messages on Facebook to generate sales, of course, but that was the result. All in all, user-generated content influenced sales far more than anything the marketer did. This study looked at both.

Social Media 167

Social Media Studies Media Case Studies 167

SnapApp

APRIL 25, 2018

From successful marketing campaigns, to leading teams that drive bottom-line results, to development of inventive lead generation tactics--there are no limits to the glass ceilings they are smashing. . I'm a marketing team of one, and I'm so generally proud of the community we're building. Jordie Black.

B2B Marketing 91

B2B Marketing Work Management Enterprise Management Marketing Management 91

SnapApp

APRIL 25, 2018

From successful marketing campaigns, to leading teams that drive bottom-line results, to development of inventive lead generation tactics–there are no limits to the glass ceilings they are smashing. I’m a marketing team of one, and I’m so generally proud of the community we’re building. Jordie Black.

B2B Marketing 91

B2B Marketing Work Management Enterprise Management Marketing Management 91

Webbiquity

NOVEMBER 12, 2013

20- to 30-year-olds (Gen Y), act like no other previous generations. 20-something business buyers are roughly twice as likely to seek information or advice from social media as the generation before them (31- to 40-year-olds) and almost four times more likely to than the baby boomers (51- to 60-year-olds). Relevanza ). MediaPost ).

Paid Content 100

Paid Content Social Media Statistics Enterprise Management 100

Webbiquity

NOVEMBER 12, 2013

20- to 30-year-olds (Gen Y), act like no other previous generations. 20-something business buyers are roughly twice as likely to seek information or advice from social media as the generation before them (31- to 40-year-olds) and almost four times more likely to than the baby boomers (51- to 60-year-olds). Relevanza ). MediaPost ).

Paid Content 100

Paid Content Social Media Statistics Enterprise Management 100

Unbounce

NOVEMBER 7, 2019

Industry : Cosmetic Model : Subscription Page Type : Lead Generation. This lead generation tactic proved to be quite useful—when the subscription box officially launched, the team at BoxyCharm already had a big list of shoppers who were interested. Communicating that right at the top of the page may be all you need to click “Shop Now.”

Landing Pages 145

Landing Pages eCommerce Examples Paid Content 145

Convert

APRIL 18, 2022

This can get you customers and higher sales volume but remember to also build trust and possibly a community that will rally around you when you inevitably raise your prices. People generally don’t regret doing that. Instead, use A/B testing to understand how you can best present the value generated by the product.

Pricing 52

Pricing Price Ethics Marketing & Strategy 52