The Value Of B2B Branded Communities In 2017

Influitive

Measuring the value of branded communities has always been difficult. Community managers are often forced to fall back on the savings they generate for customer support teams, rather than reporting on the revenue they generate for the company. Even worse, these communities consistently fail to live up to expectations on both sides of the screen.

The Mum Community: Top 100 Influencers

Onalytica B2B

Mums are fast becoming a powerful economic force in the economy, and a very influential community. “Mumpreneurs” have apprently generated £7B in the UK and supported 204,000 jobs last year. MAPPING THE MUM COMMUNITY.

5 Things Every Good Community Manager Does

Tomorrow People

Social media professional Sookie Shuen makes the case for community managers everywhere. So why do so few companies employ a social media community manager? At Tomorrow People , we've been developing our community management team and processes to real effect over the past 16 months.

Content Community Pioneers: Databox

nDash

Although we’d love to take credit for originating the concept of a Content Community , the truth is that brands have been successfully leveraging this approach for years. It’s a perfect example of a content community in action.

9 Award-Winning Customer Advocacy Success Stories

Optimizing Lead Nurturing for Senior Living Communities

SmartBug Media

This is especially true when it comes to marketing senior living communities. Inbound marketing can have powerful results for senior living communities. In order to achieve those results, you need to implement a robust strategy that generates leads and nurtures them into residents.

Are Community Forums Good for Manufacturers and Industrial Companies?

Industrial Marketing Today

What about good ol’ community forums? Community forums have been around a lot longer than the newer social media channels. However, the more modern incarnation of community forums support rich media content, file attachments and social sharing options.

Actor Brings Community Model to Content Creation

Content Marketing Institute

HITRECORD evolved organically as the (online) community grew over the last 10 years. CCO: HITRECORD feels like a community for creative brainstorming and ideation. But the platform also generates finished/monetized projects.

The Secret to Instagram Success: Square’s Community Curation Strategy

Buffer

Yet for some reason, many brands overlook or fail to tap into the vast resource that is their community. For financial technology company Square their community of entrepreneurs and business owners is at the very core of their social media strategy, most prominently on Instagram.

Community Managers: What They Do & How to Be a Great One

Hubspot

Social media has transformed the relationship between individuals and organizations -- which is why the community management role is now so vital. Simply put, a community manager needs to negotiate the connection between a company and its audience. How to Become a Community Manager.

The Secret to Instagram Success: Square’s Community Curation Strategy

Buffer

Yet for some reason, many brands overlook or fail to tap into the vast resource that is their community. For financial technology company Square their community of entrepreneurs and business owners is at the very core of their social media strategy, most prominently on Instagram.

Is B2B Lead Generation Really This Difficult?

The Point

Results are in from a recent survey on B2B Lead Generation by the B2B Technology Marketing Community on LinkedIn ( free report download here ), and the numbers tell a disheartening story. The post Is B2B Lead Generation Really This Difficult?

How a Global Distributor’s Online Community for Engineers Pays Rich Dividends

Industrial Marketing Today

Building a thriving online community around your social media strategy takes a lot of hard work. It is heartening then to read about an industrial company’s success in building an engineering community, which in turn generates leads, produces sales and increases the company’s awareness among its target audience. Paul reports on the phenomenal success of element14 , an online community for electronic design engineers.

Online Community App Reviews: Lithium vs. Influitive vs. Higher Logic

ClearVoice

Let’s review three popular online community apps to do just that: Lithium, Influitive, and Higher Logic. All in all, now is the time to think about investing in a community platform to further accelerate your advocate or influencer marketing strategy.

5 Ways to Get the Most From Google+ Communities

Biznology

But this post is about using Google+ communities, which are fast becoming the a hotter version of Facebook groups. In many cases, the network’s communities offer the same targeted discussion and vibrant mind-sharing available in LinkedIn groups. Be a Positive Member of the Community.

B2B Marketing needs to Curate a Vibrant Community

Buzz Marketing for Technology

Related posts: B2B Marketing: Trust + Community = ROI Trust is not a new thing when it comes to. Tags: Content Marketing Customer Customer Experience Customer Support Lead Generation Lead Nurturing Strategy Support

The Power of B2B Communities

Paul Gillin

Here are the first 1,100 words of the chapter on B2B social communities from my forthcoming book, co-authored with Eric Schwartzman, entitled Social Marketing to the Business Customer. The rest of the chapter will go into the various kinds of social communities and how to use them, with examples from the HR, food service, medical and construction industries. Does it set the stage for a deeper discussion of social communities? Online communities are a bit of a paradox.

How to Create Email Campaigns That Generate Word of Mouth

SendX

You don’t need existing email lists to launch blockbuster email campaigns that generate word of mouth. In that case study, Laura’s email campaign to new subscribers generates over $2,000 in sales on average, on autopilot. See how Dropbox used email to generate word of mouth buzz.

Top Tips For Successful Community Building on Twitter

Modern B2B Marketing

Are you struggling to build a strong community for your business on Twitter? A company that successfully embraces Twitter and builds its community around it will move beyond likes and followers. Building a community takes time and effort.

Tips on how to use LinkedIn for Better Lead Generation

B2B Lead Generation

Have you ever wondered about how can you use LinkedIn for better lead generation and business. I met Susan through following her writing on her blog and her work in the LinkedIn community. You also want to get a clear understanding of what’s meant by “lead generation”.

Community and Regional Banks Are Perfectly Positioned for Social Influencer Campaigns

Eric Mower + Associates

The way we see it, community and regional banks are uniquely positioned to benefit from social influencer campaigns. These locally focused institutions that often do so much to give back to their communities have a personal story to tell. The influencer community is tightly knit.

Building Premium Communities and User Journeys on RebelMouse

RebelMouse

Our platform is a tremendous community-building experience. invite those preferred influencers into their community and get them to participate in creating premium content. Along with many other examples, we power one of the most robust millennial communities on the internet in.

Official Launch of PipelineMarketing.com: A Community Site Dedicated to Revenue-Focused B2B Marketing

bizible

This is why we are launching PipelineMarketing.com , a B2B marketing community website where revenue-focused B2B marketers can discuss pertinent topics and learn from other marketers who have the same goal in mind -- revenue generation.

Vidyard Reorders Stakeholder List, Ranks ‘Community’ Above ‘Investors’ in Bold Move for Tech

Vidyard

By reordering their stakeholder list, and ranking “Community” above “Investors,” Vidyard makes a bold move for a technology company. Community 4. “When we publicly reordered our shareholders this way, we took a stance that above all, Community counts.

3 Ways to Influence the Quora Community

Modern Marketing

We studied nearly 500 answers spanning 50 Quora questions on topics related to marketing, advertising, demand generation and social media, then identified three sure-fire ways to ensure your answer ranks among the most discussed and “voted” posts. by Joe Chernov | Tweet this.

4 Steps to Sourcing Customers for Amazing User-Generated Content

Influitive

In the new business-to-human (B2H) era of marketing, user-generated content (UGC) allows B2B companies to produce word-of-mouth marketing at scale. Your customers can now have a personal conversation with prospects using language that speaks directly to their real-world use cases of your products and services. And with consumers trusting product reviews 12 times more than traditional.

Infer’s Artificial Intelligence Platform for Sales and Marketing Now Powers the Industry’s Largest Customer Community

Ignite Tech

Just this year, Infer also added Bitly, Cloudlock, Nutanix, Okta, Pandora, TIBCO and other new customers to its community of predictive innovators. Press Release: Company Doubles Customer Base and Expands Leadership Bench by Adding Pete Westenhiser as Vice President of Sales. Infer Inc. ,

How Marketing Can Contribute To Revenue Generation

Crimson Marketing

They’re studied up, Internet savvy and turning to social communities, like LinkedIn and Twitter, to see what people are saying about brands. In doing so, marketing can helps sales reps better do their job and, in turn, actually impact revenue generation in the process.

Demand Gen vs. Lead Generation: Knowing the Difference

LeadCrunch

Let’s look at the important differences between demand generation and lead generation. In the world of B2B marketing, you’ve likely heard demand generation and lead generation used interchangeably (cue subconscious cringe). The truth is, demand generation and lead generation are related, but not synonymous. What is demand generation? Demand generation (or demand gen for short) is all about creating a want for your product or service.

A CMO’s insight into Dreamforce 2016 – The era of communities commences

Amplifinity

Specifically, the culmination of communities. And from the marketing sessions, it is obvious that demand generation is a real struggle for many companies as they are trying to find a silver bullet to break through the noise. So how does this relate to communities?

A CMO’s insight into Dreamforce 2016 – The era of communities commences

Amplifinity

Specifically, the culmination of communities. And from the marketing sessions, it is obvious that demand generation is a real struggle for many companies as they are trying to find a silver bullet to break through the noise. So how does this relate to communities?

Integrating Social Leads into the Demand Generation Funnel

The Point

And yet, at most B2B companies, social media is still relegated to a role loosely defined as awareness, community-building, or even PR. Our advanced analytics suite even goes into granular detail, such as the network, post and exact message which generated the clicks and conversions.

The 23 Best Content Ideation Tools

Webbiquity

10) Google+ Communities. Search for topic ideas across the vast number of “Communities” on Google+. Sample review: “Join some relevant Google+ Communities to get some content ideas from the discussions taking place. 16) Content Idea Generator.

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How ADP Has Built A Customer-Powered Enterprise (And How You Can, Too!)

Influitive

Content Marketing Customer Success Demand Generation Employee Advocacy Event Marketing Social Media Success Stories Uncategorized User Reviews advocacy advocacy marketing advocate at events advocate community advocate marketing advocate marketing program advocates B2B advocates b2b customer experience B2B marketing b2bmarketingzone customer advocacy customer experience customer success online community

Putting Value on Building Community

Customer Experience Matrix

Such applications are not new, but they highlight the importance of experiences that treat customers as part of a community. Community appears throughout the Customer Experience Matrix. It can be a channel (users group or fan club meeting), an activity (writing a review or receiving training), or an experience objective (build community involvement). I spent a little more time at shop.org yesterday, finishing up my tour of the exhibit hall.