Convince & Convert

JULY 29, 2012

But that inability isn’t the fault of social media as a channel, or the fault of social media software, or the fault of Facebook, or the fault of any other outside force. If you want to measure social media ROI, stop wasting your time doing software demos and attending webinars. It’s the fault of businesspeople.

Social Media 140

Social Media ROI Media Correlation 140

Online Marketing Institute

NOVEMBER 28, 2012

FOLIO: Staff. --> Suppliers. --> Webinars. --> Events Industry Events. About 43 percent of respondents say that their company has no strategy in place for incorporating social media into demand generation. 32 percent use social media as an outbound marketing channel for demand generation. Circ/Audience Dev. White Papers.

B to B 40

B to B Paid Content Social Media CMS Development 40

Adobe Experience Cloud Blog

NOVEMBER 15, 2012

Salesforce recently rebranded their social marketing application as the Marketing Cloud, and their website says you can use their solutions to “optimize campaigns from lead to close, on every channel”. Channel Management. Email and Online Marketing. Email marketing is often the most important online marketing channel.

Marketing Automation Services 48

Marketing Automation Services Enterprise Management Work Management Marketing Management 48

Online Marketing Institute

JULY 31, 2012

Webinars Events. The breakdown: “Capturing conversation outside brand-owned channels is not a perfect science, but at the moment, Radian6 is leading the pack. Raman Kia, Executive Director, Digital Strategy, Condé Nast Media Grou p. Raman Kia, Executive Director, Digital Strategy, Condé Nast Media Group. White Papers.

Social Media 40

Social Media Enterprise Management Marketing Management CMS Development 40

The ROI Guy

OCTOBER 11, 2010

In the current environment, marketers are still being asked to do-more-with-less, driving a significant change in strategies, campaigns and go-to-market channels. Tier 1: Marketing Operations and Technology Marketing Operations and Technology forms the foundation for all other marketing services.

Efficiency 40

Efficiency Marketing Budget Marketing Management Effectiveness 40

Engagio

JUNE 2, 2020

How to Pivot Strategy on a Dime and Find Sales Leads that Will Buy. If economic uncertainty continues, these programs should remain a core element of marketing strategy.” – Todd Berkowitz , Practice Vice President, Gartner. How do you pivot something as monumental as the strategy your business hangs on, and do it on a dime?

Sales Management 62

Sales Management Enterprise Management Top of Funnel B2B Sales 62

BenchmarkONE

NOVEMBER 23, 2018

In today’s selling market, the best places to find leads are shifting away from traditional channels. Today, you’ll learn the strategies behind effective lead generation on social media. Strategies to Generate Leads with Social Media. Social media lead generation strategies include both free and paid techniques.

Social Media 76

Social Media Sales Qualified Leads Lead Scoring Lead Ranking 76

Engagio

MARCH 23, 2020

Capture, archiving and monitoring solutions extend across the industry’s widest breadth of channels, including email, social media, mobile/text messaging, instant messaging/collaboration, websites and voice. Upon joining Smarsh, I was working to grow our channel partner program and mobility solutions and platforms. Be diligent.

Enterprise Management 91

Enterprise Management Work Management Account Based Marketing Marketing Management 91

Optinmonster

JANUARY 14, 2024

After extensive research and hands-on testing, we’re excited to present our curated list of the 45 best digital marketing tools of 2024. So, let’s dive in and explore these tools that promise to revolutionize your digital marketing strategy in 2024.

Marketing Automation Services 97

Marketing Automation Services Enterprise Management Work Management Marketing Management 97

DemandBase

JULY 21, 2020

If economic uncertainty continues, these programs should remain a core element of a marketing strategy.”. How do you pivot something as monumental as the strategy your business hangs on, and do it on a dime? Pivoting Your Go-To-Market Strategy on a Dime. Delivering Your Message Using the Right Channels in a Changing Landscape.

Sales Management 52

Sales Management Enterprise Management Work Management Top of Funnel 52

Engagio

MARCH 23, 2020

Capture, archiving and monitoring solutions extend across the industry’s widest breadth of channels, including email, social media, mobile/text messaging, instant messaging/collaboration, websites and voice. Upon joining Smarsh, I was working to grow our channel partner program and mobility solutions and platforms. Be diligent.

Enterprise Management 62

Enterprise Management Work Management Account Based Marketing Marketing Management 62

Engagio

MARCH 23, 2020

Capture, archiving and monitoring solutions extend across the industry’s widest breadth of channels, including email, social media, mobile/text messaging, instant messaging/collaboration, websites and voice. Upon joining Smarsh, I was working to grow our channel partner program and mobility solutions and platforms. Be diligent.

Enterprise Management 62

Enterprise Management Work Management Account Based Marketing Marketing Management 62

Adobe Experience Cloud Blog

DECEMBER 13, 2016

Each of them shared the latest in strategy development, tactics, solutions, and the tech stack. I had the privilege of presenting at the conference, and in my presentation, I shared Marketo’s journey and learnings from implementing a scalable ABM strategy for the small and medium-sized business segment, including early successes and results.

Account Based Marketing 48

Account Based Marketing Lead Ranking Marketing Qualified Leads Paid Search Agency 48

Engagio

MARCH 23, 2020

Capture, archiving and monitoring solutions extend across the industry’s widest breadth of channels, including email, social media, mobile/text messaging, instant messaging/collaboration, websites and voice. Upon joining Smarsh, I was working to grow our channel partner program and mobility solutions and platforms. Be diligent.

Enterprise Management 62

Enterprise Management Work Management Account Based Marketing Marketing Management 62

Engagio

MARCH 23, 2020

Capture, archiving and monitoring solutions extend across the industry’s widest breadth of channels, including email, social media, mobile/text messaging, instant messaging/collaboration, websites and voice. Upon joining Smarsh, I was working to grow our channel partner program and mobility solutions and platforms. Be diligent.

Enterprise Management 62

Enterprise Management Work Management Account Based Marketing Marketing Management 62

Optinmonster

JANUARY 14, 2024

After extensive research and hands-on testing, we’re excited to present our curated list of the 45 best digital marketing tools of 2024. So, let’s dive in and explore these tools that promise to revolutionize your digital marketing strategy in 2024.

Marketing Automation Services 52

Marketing Automation Services Enterprise Management Work Management Marketing Management 52

SnapApp

JUNE 2, 2017

It can take so many different shapes and sizes, tackle such an assortment of goals, and be used across the whole spectrum of marketing channels, that it can be overwhelming to figure out where to start. . We’ll cover how you can layer interactive content throughout your existing channels: Website. Paid Media. Landing Pages.

Interactive Marketing 101

Interactive Marketing Top of Funnel Webinar Metrics Sales Management 101

Marketing Insider Group

JULY 1, 2020

But it is what marketing was always meant to be: a conversation between your company and your target audience that attracts new customers. Once you get your content marketing strategy going, it’s that positive snowball effect in action. But, in order to get a competitive advantage from content marketing, you need to have a strategy.

Marketing Budget 363

Marketing Budget Paid Content ROI Marketing & Strategy 363

Hinge Marketing

JULY 21, 2022

As the world’s largest platforms strive to grow their dominance of the online user’s experience, marketers need to take a more comprehensive, multi-layered approach for their firms to survive and thrive. After all, these platforms are not only forums for engagement; they now compete for your audience’s attention and time. Earned media.

Paid Content 92

Paid Content CMS Development Lead Ranking Work Management 92

Convince & Convert

JULY 8, 2010

philosophy, Jeff is also co-author of the ExactTarget/CoTweet SUBSCRIBERS, FANS & FOLLOWERS Research Series. I mean it in a 2010, gothic cool sort-of-way in which vampires are smart, sexy, bankable characters who can’t be killed and are making boatloads of cash for the people who channel them into books, TV shows & movies.

RSS 129

RSS Paid Search Agency Social Media Email Marketing 129

SnapApp

JULY 7, 2017

The goal was to better understand which interactive content types were most effective at qualifying prospects at each stage of the sales funnel, and showcase some of the specific interactive marketing strategies used to drive higher campaign ROI across a range of industries. Orbit Media | Co-Founder/ Strategic Director. . .

Sales Qualified Leads 118

Sales Qualified Leads Top of Funnel High Quality Lead Paid Content 118

Hubspot

MARCH 10, 2016

It’s important for marketers to understand what APIs can do to factor them in to their marketing strategies. Business blogging retains all the attributes of "regular" blogging, but adds a tasty layer of marketing strategy on top. While it’s a core component of any marketing strategy, it shouldn’t be the only component.

Paid Content 28

Paid Content Sales Management CMS Development Work Management 28

Hubspot

OCTOBER 18, 2011

Way back in September (seems so long ago), I had the opportunity to speak at Salesforce.com's Dreamforce conference (which is now the largest software conference in the world, with over 45,000 registrants). Determine what the half-life of your marketing channels is. The best SEO strategy is to help Google make humans happy.

Inbound Marketing 28

Inbound Marketing Paid Content B to B Lead Scoring 28