Adobe Experience Cloud Blog

NOVEMBER 15, 2012

by Jon Miller A common question I hear from marketers is “I already have a CRM system (e.g. salesforce.com, Microsoft Dynamics CRM), so why do I need marketing automation ”? Many CRM systems have a module for marketing. Architecture of Marketing Automation versus CRM. Marketing Automation.

Marketing Automation Services 48

Marketing Automation Services Enterprise Management Work Management Marketing Management 48

Martech Advisor

MARCH 26, 2020

Artificial intelligence (AI) helps marketers scale their efforts aimed to improve engagement and customer experience (CX). Let's look at how you can use AI-powered marketing tools such as CleverTap to enhance customer engagement. But you need the right set of tools in your marketing stack to be able to do that.

Marketing AI 60

Marketing AI Top of Funnel Marketing Automation Services Co-Registration 60

Content Marketing Institute

SEPTEMBER 3, 2018

If your metrics spreadsheet is something you plan to share with others across your enterprise (which we highly recommend), consider using Google Sheets or another shared platform so everyone can view and make changes when necessary. e-books, our blog, webinars, co-registration opportunities, etc.). Click to enlarge.

Webinar Metrics 107

Webinar Metrics Peer-to-peer Effectiveness Content Marketing 107

Vidyard

SEPTEMBER 8, 2015

“Sometimes you have to get out of your regular routine and surround yourself with inspirational people, companies and ideas to achieve greatness,” said Vidyard CEO and co-founder Michael Litt. Space Camp is where marketers go to discover the depths and possibilities of modern video marketing. About Vidyard. press@vidyard.com.

Video Marketing 77

Video Marketing Co-Registration Marketo Marketing Automation Services 77

SnapApp

DECEMBER 13, 2018

With each passing year, we’re spending more time trying to break through the noise and build brand awareness, identify the best prospects, and qualify every lead. In short, it all starts with using the right platform to host the presentation. Start by doing research to find the best platform that meets your unique needs and goals.

Webinar Metrics 48

Webinar Metrics Co-Registration Marketing Automation Services Banner Ads 48

Optinmonster

JANUARY 14, 2024

Do you want to find out the best digital marketing tools in 2024? Given the pace with which the online industry is booming, having the best marketing tools at your disposal is now more important than ever. It offers a user-friendly interface and powerful features to optimize website content for search engines.

Marketing Automation Services 97

Marketing Automation Services Enterprise Management Work Management Marketing Management 97

The Empathy Marketing Blog

JANUARY 30, 2020

Traditional sales and marketing methods have failed to keep pace with the way modern B2B buyers purchase goods and services. Conversational Marketing is about having direct one-to-one conversations to connect with customers and offer help. Why do marketers need to rethink their content/lead generation?

Conversion 52

Conversion Lead Scoring Lead Ranking Leads 52

Vidyard

SEPTEMBER 8, 2015

“Sometimes you have to get out of your regular routine and surround yourself with inspirational people, companies and ideas to achieve greatness,” said Vidyard CEO and co-founder Michael Litt. Space Camp is where marketers go to discover the depths and possibilities of modern video marketing.

Video Marketing 50

Video Marketing Co-Registration Marketo Marketing Automation Services 50

Vidyard

SEPTEMBER 8, 2015

. “Sometimes you have to get out of your regular routine and surround yourself with inspirational people, companies and ideas to achieve greatness,” said Vidyard CEO and co-founder Michael Litt. “Space Camp is where marketers go to discover the depths and possibilities of modern video marketing.

Video Marketing 50

Video Marketing Co-Registration Marketo Marketing Automation Services 50

Markempa

JANUARY 30, 2019

Traditional sales and marketing methods have failed to keep pace with the way modern B2B buyers purchase goods and services. Conversational Marketing is about having direct one-to-one conversations to connect with customers and offer help. Why do marketers need to rethink their content/lead generation?

Conversion 65

Conversion Lead Scoring Lead Ranking Leads 65

Pam Didner

JANUARY 1, 2021

Are you a seasoned marketer who invests in your professional growth each year? I hope this list of the best B2B marketing conferences helps you identify those that fit your business and career needs. Attending conferences is one a key component you should add to your annual marketing activities and events. The Sales 3.0

Conference 52

Conference B2B Marketing Marketing AI B2B Thought Leadership 52

Optinmonster

JANUARY 14, 2024

Do you want to find out the best digital marketing tools in 2024? Given the pace with which the online industry is booming, having the best marketing tools at your disposal is now more important than ever. It offers a user-friendly interface and powerful features to optimize website content for search engines.

Marketing Automation Services 52

Marketing Automation Services Enterprise Management Work Management Marketing Management 52

Adobe Experience Cloud Blog

JUNE 24, 2009

Yesterday’s BtoB Leading Edge, Demand Generation in the Digital Age was a great way to make sure your organization’s demand generation programs are best-in-class.   With almost 5,000 registrants, it is clear that B2B marketers are concerned about getting the most out of their demand generation and lead management programs.

Demand Generation Agencies 48

Demand Generation Agencies BtoB Demand Generation Demand 48

Adobe Experience Cloud Blog

MAY 4, 2011

Create the event in your webinar platform. There are numerous webinar platforms available, covering a range features. Some now also integrate with next-generation API’s and connectors , allowing them to easily sync registration information with select marketing automation platforms.

Webinar Metrics 48

Webinar Metrics Co-Registration Work Management Lead Scoring 48

Online Marketing Institute

NOVEMBER 28, 2012

Lead Generation. Sales & Marketing. --> Bloggers. --> Resources. Data shows about 40 percent of b-to-b brands aren’t using social marketing. Business-to-business marketers are underutilizing social media and its potential, according to new data from Eloqua , a marketing automation company. Assn/Non-Profit.

B to B 40

B to B Paid Content Social Media CMS Development 40

NetLine

AUGUST 2, 2023

High-quality, validated, opt-in leads are essential to driving sales and revenue growth, but generating them is no easy task. With that in mind, here are 25 rocket-fueled strategies and ideas that can help propel your pipeline and turbocharge your B2B lead generation efforts. Image caption: Take your B2B lead generation to the moon!

Lead Generation 52

Lead Generation Lead Ranking Sales Management Lead Scoring 52

Hubspot

OCTOBER 17, 2018

But with a little bit of light shed on how growth hacking works -- and how marketers have successfully experimented with it before -- you'll be on your way to producing your own significant results. At its core, there are five major pillars to growth hacking: Evaluate current marketing initiatives. Set achievable goals. visualTool.

Resources 99

Resources Lead Ranking Marketing Automation Services Lead Scoring 99

DemandBase

JULY 21, 2020

You must be careful about the accounts you’re selling to, the message you lead with, and the way in which you sell (i.e. If economic uncertainty continues, these programs should remain a core element of a marketing strategy.”. Your livelihood hinges on your ability to deliver more personal, relevant, and insight-lead experiences.

Sales Management 52

Sales Management Enterprise Management Work Management Top of Funnel 52

ANNUITAS

AUGUST 9, 2011

This week we are privileged to interview Adam Blitzer, Co-founder and COO of Pardot, one of the leading providers of cloud-based marketing automation solutions. Adam is responsible for product management, marketing, and operations. It’s really an empowering position for the marketing department.

Marketing Automation Services 100

Marketing Automation Services Work Management Marketing Management Co-Registration 100

Engagio

JUNE 2, 2020

How to Pivot Strategy on a Dime and Find Sales Leads that Will Buy. A company that was in the marketing for your solution only a few months ago could now be struggling to merely survive. You must be careful about the accounts you’re selling to, the message you lead with, and the way in which you sell (i.e.

Sales Management 62

Sales Management Enterprise Management Top of Funnel B2B Sales 62

Vidyard

DECEMBER 2, 2015

With this integration, customers such as Altium, Elsevier, Gainsight, Insight, PatientKeeper, Sharp, TalentWise, Taulia, and Zuora are generating more leads, improving customer insights, and driving more revenue. Altium uses video content at all stages of communication to nurture leads and train existing customers. “We

Marketo 50

Marketo Enterprise Management Marketing Automation Services Marketing Management 50

Vidyard

DECEMBER 2, 2015

KITCHENER, Ontario – December 2, 2015 – Vidyard, the leading video marketing and analytics platform, today announced it has surpassed the milestone of 100 businesses using Vidyard’s integration into the Marketo engagement marketing platform.

Marketo 50

Marketo Enterprise Management Marketing Automation Services Marketing Management 50

Vidyard

DECEMBER 2, 2015

With this integration, customers such as Altium, Elsevier, Gainsight, Insight, PatientKeeper, Sharp, TalentWise, Taulia, and Zuora are generating more leads, improving customer insights, and driving more revenue. Altium uses video content at all stages of communication to nurture leads and train existing customers.

Marketo 50

Marketo Enterprise Management Marketing Automation Services Marketing Management 50

Capstone Insights

NOVEMBER 2, 2017

Rather this post is all about the “sexy” world of B2B contact management in CRM systems and how the majority of B2B organizations still use a leads object in CRM. I think of the leads object as a junk drawer in your house that holds a little of everything but in which you can never find what you’re looking for.

Lead Scoring 40

Lead Scoring Lead Ranking Contacts CRM 40

Vidyard

OCTOBER 20, 2015

. “Innovative marketers are increasingly using video to entertain and engage their audiences,” said Vidyard CEO and co-founder Michael Litt. In addition to creating killer content, they are paying attention to engagement data, integrating with other marketing and sales tools, and driving real results for their businesses.”

Video Marketing 50

Video Marketing Co-Registration Marketing Management Lead Scoring 50

Vidyard

OCTOBER 20, 2015

“Innovative marketers are increasingly using video to entertain and engage their audiences,” said Vidyard CEO and co-founder Michael Litt. In addition to creating killer content, they are paying attention to engagement data, integrating with other marketing and sales tools, and driving real results for their businesses.”

Video Marketing 50

Video Marketing Co-Registration Marketing Management Lead Scoring 50

Vidyard

OCTOBER 20, 2015

“Innovative marketers are increasingly using video to entertain and engage their audiences,” said Vidyard CEO and co-founder Michael Litt. In addition to creating killer content, they are paying attention to engagement data, integrating with other marketing and sales tools, and driving real results for their businesses.”.

Video Marketing 50

Video Marketing Co-Registration Marketing Management Lead Scoring 50

Hubspot

OCTOBER 29, 2012

When applied to marketing automation, it's the perfect mantra. Even though marketers must be careful not to over-automate, marketing automation can be a great way to manage and nurture your leads so they're more sales-ready. But how exactly do you set up an automated workflow? and beyond!

Automation 28

Automation Work Management Lead Ranking Co-Registration 28

Webbiquity

FEBRUARY 23, 2017

It runs between 25% and 28% of all websites, and nearly 60% of all sites built using any sort of CMS platform. In its early days, the relative ease of use compared to technical power attracted bloggers to the platform, and its open source nature attracted a broad developer following. There are many reasons for this dominance.

CMS Development 239

CMS Development Best Practices Sample Marketing Automation Services 239

SnapApp

JULY 7, 2017

61% of B2B marketers send all leads directly to sales; however, only 27% of those leads will be qualified (MarketingSherpa). To drive this home further, consider 67% of lost sales are a result of sales reps not receiving properly qualified leads before taking them through the sales process. The result? Keegan Brown.

Sales Qualified Leads 118

Sales Qualified Leads Top of Funnel High Quality Lead Paid Content 118

Hubspot

MARCH 10, 2016

APIs are a series of rules in computer programming, which allow an application to extract information from a service and use that information either in their own application or in data analyses. HubSpot has APIs that developers use to get information from our software into theirs. Learn more about how marketers can use APIs here.

Paid Content 28

Paid Content Sales Management CMS Development Work Management 28

Hubspot

OCTOBER 18, 2011

Way back in September (seems so long ago), I had the opportunity to speak at Salesforce.com's Dreamforce conference (which is now the largest software conference in the world, with over 45,000 registrants). Also, you can find me on Google+ here -- +Dharmesh (hanging out there in addition to my usual twitter stuff @dharmesh ).

Inbound Marketing 28

Inbound Marketing Paid Content B to B Lead Scoring 28