Remove Co-Registration Remove Conference Remove PR Remove Trade Show
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Reallocate Your Conference Budget Without Sacrificing Quality Content

Hinge Marketing

As some communities in the United States begin to hold events and gatherings, you may be feeling the pressure to plan for your next trade show or annual meeting. After all, attending or hosting a conference is one of the most common ways to share marketing strategies and discuss business challenges, right ? . Cakewalk, right?

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How are marketing leaders in the industry making the most of virtual events?


Webinars, online classes, Zoom meetups and full-fledged conferences. However, there are wrinkles that need to be ironed out for you and your team to see the intended results of these conferences. Brant Skogrand, Skogrand PR Solutions Earlier this year, I was introduced to Zoom. Gone (hopefully not forever!)

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Why B2B Influencer Marketing is Your Next Big Thing

KoMarketing Associates

Audience members will come to learn more from the influencer, and you’ll be able to gain leads and awareness when you act as sponsor or co-creator. Another way to leverage influencers in your niche is to allow them to cover industry conferences or trade shows. Live Streaming.

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Study: B-to-B Marketers Lagging With Social Media

delicious b2bmarketing

Marketing/Comm/PR. Conference/Meeting. Fashion Shows. Press Conference. Trade Show. Conference and Convention Centers. Registration-related Products. President/CEO. Senior Mgmt. Advertising/Sales. Circ/Audience Dev. Art/Creative/Design. Finance/Acctng. Business Dev. Web/Internet/IT. Operations.

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Top Social Media Measurement and Tracking Tools

delicious b2bmarketing

Marketing/Communications/PR. Conference/Meeting. Fashion Shows. Press Conference. Trade Show. Conference and Convention Centers. Registration-related Products. Advertising/Sales. Circulation/Audience Development. Art/Creative/Design. Finance/Accounting. Business Development. Operations.

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How to Calculate Social Marketing ROI

Paul Gillin

Much of the money that B2B marketers have poured into direct mail campaigns, trade show exhibitions and trade print advertising for the last 50 years has questionable returns. What’s the return on landscaping, an expensive conference room table or free bagels on Fridays? Our ROI analysis looks like this: . .

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Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

But, I absorbed many smaller lessons that will help guide my thinking about the conference, technology, and social business in the coming months. There is More Than One SXSW As the conference continues to grow (interactive registrations up 40% over 2009, to more than 15,000 total), attendee segmentation follows apace.