Convince & Convert

JANUARY 29, 2014

Eric Cosway, EVP/CMO (and our tour guide), introduced us to a charming woman who sat there and proudly announced that when you call Quantum Digital, you will always speak with a real person. Who hasn’t received correspondence from a brand with a preprinted greeting and digitized signature that makes the pretense of being personal?

Paid Search Agency 154

Paid Search Agency Advertising Agencies Copyright Marketing & Strategy 154

Paul Gillin

OCTOBER 5, 2011

The other has an automated signature device that does much same thing. With 9,400 Twitter followers, 1,200 LinkedIn connections and regular columns in BtoB magazine and The CMO Site , I can extend their reach at very little cost to them. Both turned out to be promotions for companies exhibiting at the conference. They fooled me good.

Direct Marketing 50

Direct Marketing BtoB Word of Mouth Conference 50

Hubspot

SEPTEMBER 24, 2014

When I asked about the importance of her call channel for inbound marketing activities, the CMO of a mid-sized software company told me recently: “We don’t put our number prominently on our website or on our marketing materials, because if we did, we’d get a lot of unqualified calls that waste our salespeople’s time.”

Top of Funnel 28

Top of Funnel Effectiveness Marketing & Strategy Ideal Customer Profiles 28

DemandBase

JULY 21, 2020

In fact, a big part of the value of predictive vendors is that they do the data collection and cleansing work for you. Some vendors operate data co-ops, which collect data from tens of thousands of high-value analyst sites like Gartner, review sites like G2Crowd, and publications like Forbes. How do you make intent data actionable?

Sales Management 52

Sales Management Enterprise Management Work Management Top of Funnel 52

Engagio

JUNE 2, 2020

In fact, a big part of the value of predictive vendors is that they do the data collection and cleansing work for you. Some vendors operate data co-ops, which collect data from tens of thousands of high-value analyst sites like Gartner, review sites like G2Crowd, and publications like Forbes. Operationalizing intent data.

Sales Management 62

Sales Management Enterprise Management Top of Funnel B2B Sales 62

DiscoverOrg

MAY 7, 2019

A marketing coordinator or a CMO? Once you’ve identified the “who,” if you have good data, the rest of the processes falls in place: Who is this customer, and what do they need to hear from me, the vendor? DiscoverOrg’s signature org charts show reporting structure. An account executive or a CRO? When should I reach out?

Ideal Customer Profiles 153

Ideal Customer Profiles Marketing Automation Services Enterprise Management Work Management 153

Ambal's Amusings

AUGUST 27, 2009

Keeping a Closer Eye on Content ROI – CMO Council. Keeping a Closer Eye on Content ROI – CMO Council. Her clients who are technology vendors and venture firms leverage her strategic marketing and go-to-market expertise. Link to your enewsletter, blog, Tweets and linkedIn profile from your email signatures.

Demand Generation Agencies 100

Demand Generation Agencies Demand Generation Demand B2B Marketing 100