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Storytellers – Variety’s CMO on Producing Over 70 Live Events Per Year

Anyword

We discussed her atypical journey to becoming Variety ’s CMO, her role in launching the Variety Content Studio, how she and her team produce over 70 live events each year, and much more. The CMO role came up and I’d said, “I’ll take it.” Below is our interview with Dea. — Hi Dea!

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7 Habits of a Rock Star CMO

LEADership

Well, now I am a CMO, so that dream obviously didn’t work out”. As the CMO of a successful B2B marketing company, he absolutely rocks his role. That’s what a rock star leader does—puts aside personal preference, prejudice and opinion to lead the way, rally forces and make things happen for the greater good of the organization.

CMO 40
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Marketing Trends to Watch in 2021, According to 21 Experts

Hubspot

Many organizations have shifted their annual event and tradeshow to a virtual one. Many organizations have not succeeded, however, because they tried to replicate the experience on an outdated model. Organizations are now wondering how to fight this overcrowded market and stand out against the rest. Teams and Collaboration.

Trends 101
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How to use TikTok for B2B marketing (and 3 brands doing it right)

Sprout Social

If you look through the hashtag #corporate, you’ll find TikTok videos poking fun at everything from email signature norms to video chat blunders. We use Smartsheet to organize video concepts and then decide on our favorites. Our CMO approved. Recruit video talent from across your organization to disperse the workload.

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Blog: Why Revenue-Obsessed Teams Embrace the Augmented Workforce During Uncertain Times

Conversica

Many organizations are forced to stop all discretionary spending, freeze hiring indefinitely, demonstrate a strong return on investment from reduced marketing dollars, and choose how to best target essential and nonessential industries. Surprisingly, only 69 percent of organizations have formalized lead follow-up plans in place.

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Sales Pipeline Radio, Episode 155: Q&A with Shawn Herring @shherrin

Heinz Marketing

Because we do offer multiple options for people to engage with, they might just come to us for e-signature, and then realize that there is a whole nother side of creating, sending, and tracking proposals. And we can just start by really focusing in on that first sweet spot where they have the pains.

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Why Video Should Play a Big Role in Your Account Based Marketing Tactics

Vidyard

For many marketing organizations, ABM is a powerful acronym these days. signatures, according to Harvard Business Review ! ABM is an exciting opportunity for marketing organizations. Sangram Vajre, one of the panelists of the webinar, is co-founder and CMO of Terminus. This is a recap of that webinar session.