AI and SGE are a long-overdue wakeup call for B2B SEO
Velocity Partners
MARCH 13, 2024
Despite endless effort, lots of pages languish in SERPs while the cost of paid search keeps growing. For instance, Zapier’s very smart CMO predicted B2B will have its creator moment, taking a cue from influencers. Even before AI and Google SGE came gunning for everyone’s search traffic, B2B was struggling with SEO. It’s a problem.
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