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AI and SGE are a long-overdue wakeup call for B2B SEO

Velocity Partners

Despite endless effort, lots of pages languish in SERPs while the cost of paid search keeps growing. For instance, Zapier’s very smart CMO predicted B2B will have its creator moment, taking a cue from influencers. Even before AI and Google SGE came gunning for everyone’s search traffic, B2B was struggling with SEO. It’s a problem.

SEO 87
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The MozCon Virtual 2020 Final Agenda

Moz

Andy Crestodina, Co-founder and CMO, Orbit Media. 9:55am – Stream 1 – How to Be Ahead of the (CTR) Curve. Let’s face it: Carrying out SEO magic is all in vain when you’re forgetting about how your brand and products are being surfaced in the SERPs. CTR-you-ready?? So what is thought leadership? What isn’t it?

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The MozCon Virtual 2020 Final Agenda

Moz

Andy Crestodina, Co-founder and CMO, Orbit Media. 9:55am – Stream 1 – How to Be Ahead of the (CTR) Curve. Let’s face it: Carrying out SEO magic is all in vain when you’re forgetting about how your brand and products are being surfaced in the SERPs. CTR-you-ready?? So what is thought leadership? What isn’t it?

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That's a Wrap: MozCon Virtual 2020 Day Two Recap

Moz

Izzi Smith — How to Be Ahead of the (CTR) Curve. While you may want as many clicks as possible from the SERP, there’s a specific type of click you should be striving for — the almighty long click. Google tends to show answers for the "short clicks" within the SERP - if it doesn't now, it will soon. lilyraynyc) July 15, 2020.

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That's a Wrap: MozCon Virtual 2020 Day Two Recap

Moz

Izzi Smith — How to Be Ahead of the (CTR) Curve. While you may want as many clicks as possible from the SERP, there’s a specific type of click you should be striving for — the almighty long click. Google tends to show answers for the "short clicks" within the SERP - if it doesn't now, it will soon. lilyraynyc) July 15, 2020.

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That's a Wrap: MozCon Virtual 2020 Day Two Recap

Moz

Izzi Smith — How to Be Ahead of the (CTR) Curve. While you may want as many clicks as possible from the SERP, there’s a specific type of click you should be striving for — the almighty long click. Google tends to show answers for the "short clicks" within the SERP - if it doesn't now, it will soon. lilyraynyc) July 15, 2020.

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CMOs: Stop Believing These Digital Marketing Myths

Crimson Marketing

It’s rare to find a CMO in the digital trenches with a full understanding of what works and what doesn’t. . But it’s also grown to incorporate hugely important initiatives like UX, conversion rate optimization and CTR optimization.” There are many myths surrounding digital marketing solutions. ” 11.