chiefmartech

SEPTEMBER 1, 2018

The following interview was originally published by the CMO Council in the August 2018 edition of their Marketing Magnified e-journal. ” Or relinquish your decision-making responsibility to the IT department or a single, most-favored vendor. What have other customers of that vendor experienced?

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PathFactory

NOVEMBER 18, 2021

At our annual user conference Compass this week, we announced the addition of our Content Intelligence Center at PathFactory, designed to make it easy for marketers to understand their company’s content inventory at scale. These are essential steps for an intelligent content platform like PathFactory to work.

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chiefmartech

AUGUST 5, 2019

Next month in Boston, we’ll be hosting the latest and greatest MarTech conference , September 16-18 at the Hynes Convention Center. First, Mike Volpe , CEO of Lola.com, will present From CMO to CEO: The Journey and Lessons Learned. After stints as CMO at HubSpot and Cybereason, Mike landed the top job at Lola.com.

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chiefmartech

FEBRUARY 9, 2016

We’re 6 weeks away from the next MarTech conference in San Francisco. MEMO TO MARKETING TECH VENDORS: The Stackies are a great opportunity for you to share your own stack and show off how your product fits into the broader marketing technology ecosystem. 100 Marketing Technology Vendors Exhibiting Their Innovations.

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chiefmartech

AUGUST 14, 2017

So in programming the MarTech conference series , I’ve selfishly tried to avoid my allergy and indulge my addiction. But my hope is that such a pragmatic, vendor-agnostic conference at the intersection of marketing, technology, and management will be valuable and appealing to you too. .”

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chiefmartech

SEPTEMBER 8, 2015

In preparing for the upcoming MarTech Europe conference — as a promotional interjection, please note that discounted “beta rates” for tickets expire next week — I’ve had a number of terrific chats with Stephan Pretorius , the co-founder and president of Acceleration , a WPP marketing technology services firm.

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Heinz Marketing

MAY 7, 2018

Also check out Tableau’s annual conference– a one of kind experience bringing together over 15,000 data enthusiasts worldwide every year. Matt Heinz: Mike, how many vendor pitches do you receive every week? She’s the CMO of Tableau. I’m a huge Seahawks fan and golf addict (though I’m not good at golf yet).

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chiefmartech

NOVEMBER 17, 2016

The following is a guest post by Gerry Murray , research manager for IDC’s CMO Advisory service and a popular speaker at the MarTech conference. Stages 1 and 2 align with existing departmental budgets, which makes these models easier for vendors to sell and customers adopt. All images in this post are courtesy of IDC.

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chiefmartech

SEPTEMBER 17, 2018

Jeremy Epstein , the CEO of Never Stop Marketing , will be keynoting the MarTech conference this October 1-3 in Boston. P&G’s CMO Marc Pritchard must have launched at least a few companies with this quote: “We have a media supply chain that is murky at best and fraudulent at worst.

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B2B Marketing Zone Posts

JUNE 9, 2010

series of posts covering selected sessions at this year’s conference in Boston. The Edelman Trust research has been most interesting in the last few years due to the global economic climate, and the lost of trust in institutions from governments, to financial. Websites, an ad that makes me want to scream. recommend you check it out.

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Online Marketing Institute

NOVEMBER 2, 2010

Events Conferences Digital Cream 2011 Digital Cream Dubai Past Conferences Social Events Digital Ski 2011 Past Social Events Jobs View Jobs Post a Job More Blog Press Releases Consulting Services Supplier Directory Member Directory Forums Best Practice Supplier Selection Other Topics Innovation Awards How to enter Why enter?

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chiefmartech

AUGUST 20, 2018

I’ll kick off the conference with an overview of The New, New Rules of Marketing that are being shaped by best-in-class marketing technology and operations processes, strategies and infrastructure. 10 MarTech Keynotes Reflect Marketing Tech Maturity. These include: As much as possible: centralize data and decentralize experimentation.

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chiefmartech

JANUARY 21, 2019

Experts — the lines between software vendors and professional services firms will blur: software companies will offer more expert services; services firms will automate and bottle their expertise in code. We’ll reveal that answer at the MarTech conference in San Jose this spring when we unveil the 2019 landscape.

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chiefmartech

FEBRUARY 14, 2019

Presented with hundreds of nominated speakers and topics for an upcoming MarTech conference, I have to choose only a few dozen to fit into a two-day, three-track event. The easiest thing to do, from a conference positioning point of view, would be to narrow down to a specific martech category and a specific audience segment.

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chiefmartech

MARCH 14, 2017

We’re only 7 weeks away from the MarTech conference in San Francisco, May 9-11. You’ll also have the opportunity to mingle with over 100 marketing technology vendors and servivce providers — of course, over complimentary beer, wine, and other beverages. (I’m

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Content Standard

JUNE 1, 2017

Conferences and networking events provide the opportunity for professionals to gain powerful insights into how other brands are pursuing innovation. So when one CMO hears from no fewer than six of his peers at the conference about the new martech stacks they’re working on, the CMO is intrigued—and also alarmed.

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