Content Standard

OCTOBER 31, 2019

Consider the traits of the typical modern CMO. Some claim that 2020 will be the year of the science-minded CMO, that science-based marketing will finally take precedence over creative efforts. But what does that mean for the Don Drapers of the CMO world? “The CMO mandate, then, is to reach back and look forward.

Creativity 41

Creativity Trends CMO Top of Funnel 41

chiefmartech

JANUARY 31, 2018

Through all of our research though, the one thing we found missing the most was a visual simplification – a CMO “Cliff Notes” if you will – that detailed the possible impact of the technology on marketing and martech. It seems to be a classic chicken-and-egg scenario between consumers and tech providers.

Digital Asset Management 80

Digital Asset Management Enterprise Management Advertising Agencies Disintermediation 80

Litmus

DECEMBER 8, 2020

Wade Hobbs: And so one of the natural paths that we’ve seen, especially as, I can’t tell you how many retail partners I’ve worked with in the last year, who have a charge from their CMO to be less promotional and to get back to brand and storytelling.

Multi-Touch Attribution 83

Multi-Touch Attribution Analytics Marketing & Strategy Budget Programs 83

KoMarketing Associates

SEPTEMBER 17, 2019

This is according to the “ Reshaping Global Engagement Operations ” report, as published by The CMO Council. For more insight into why this may be the case, we spoke to The CMO Council’s Liz Miller. Sounds like a LOT of jargon I know…but CMOs have long been asked to tackle an issue that can’t just be solved with better marketing.

Budget Programs 121

Budget Programs Advertising Agencies CMO Paid Search Agency 121

Full Circle Insights

FEBRUARY 28, 2021

At the 2020 Dreamforce conference, Salesforce CEO Marc Benioff rolled out Customer 360 Truth, announcing that the company had built a single source of truth into its platform. Building a Solid Case for Attribution to the CMO. Top 10 Reports Your CMO Wants from Digital Marketing. Ultimate CMO Board Package Reference Guide.

Lead Ranking 89

Lead Ranking Sales Management Marketing Attribution Full Circle Insights 89

chiefmartech

SEPTEMBER 1, 2018

The following interview was originally published by the CMO Council in the August 2018 edition of their Marketing Magnified e-journal. In most organizations, this is the role that a CMO’s head of marketing operations and technology can take on. Thank you to the CMO Council for interviewing me on these topics.

Enterprise Management 55

Enterprise Management Work Management Marketing Management CMO 55

chiefmartech

AUGUST 5, 2019

Next month in Boston, we’ll be hosting the latest and greatest MarTech conference , September 16-18 at the Hynes Convention Center. First, Mike Volpe , CEO of Lola.com, will present From CMO to CEO: The Journey and Lessons Learned. After stints as CMO at HubSpot and Cybereason, Mike landed the top job at Lola.com.

Enterprise Management 60

Enterprise Management Planning Marketing Attribution Work Management 60

chiefmartech

SEPTEMBER 17, 2018

Jeremy Epstein , the CEO of Never Stop Marketing , will be keynoting the MarTech conference this October 1-3 in Boston. P&G’s CMO Marc Pritchard must have launched at least a few companies with this quote: “We have a media supply chain that is murky at best and fraudulent at worst. Data Privacy.

Paid Search Agency 80

Paid Search Agency Work Management Companies Marketing Management 80

Full Circle Insights

JANUARY 28, 2021

Thanks to the skills of scientists and medical professionals, we may be able to look back on the COVID-19 crisis and share our stories at a large gathering of family and friends — and talk it over with colleagues at a crowded business conference. Building a Solid Case for Attribution to the CMO. CMOs: Now More than Ever.

Sales Management 98

Sales Management Marketing Attribution Lead Ranking Planning 98

Full Circle Insights

MAY 20, 2022

For example, maybe a senior manager attended a conference on risk management compliance and asked someone on their team to do research on risk management compliance software. Building a Solid Case for Attribution to the CMO. Top 10 Reports Your CMO Wants from Digital Marketing. Ultimate CMO Board Package Reference Guide.

Marketing Attribution 98

Marketing Attribution Sales Management Top of Funnel Lead Ranking 98

Full Circle Insights

JULY 12, 2021

Zoom (in the generic sense) conferences and social events like happy hours became a thing so people could still stay in touch. Building a Solid Case for Attribution to the CMO. Top 10 Reports Your CMO Wants from Digital Marketing. Ultimate CMO Board Package Reference Guide. CMOs: Now More than Ever. Got CMO Skills?

Sales Management 88

Sales Management Lead Ranking Marketing Attribution Multi-Touch Attribution 88

Full Circle Insights

NOVEMBER 25, 2020

Larry Ellison taught us all how to be marketers and I got the chance over the years to serve as CMO and VP of Marketing for many Silicon Valley software companies. I loved the creativity, but what I really wanted to do as CMO was to have a systematic way of measuring a sales and marketing funnel as well as impact of marketing on sales.

Sales Management 52

Sales Management Marketing Attribution Lead Ranking Full Circle Insights 52

Full Circle Insights

SEPTEMBER 30, 2020

Companies are increasingly using livestreaming as a marketing tool, and some found that as they shifted to virtual mode instead of holding conferences, it lowered the barriers to entry for customers, and attendance increased. Building a Solid Case for Attribution to the CMO. Top 10 Reports Your CMO Wants from Digital Marketing.

Lead Ranking 59

Lead Ranking Planning Sales Management Marketing Attribution 59

Full Circle Insights

MAY 10, 2022

Building a Solid Case for Attribution to the CMO. Top 10 Reports Your CMO Wants from Digital Marketing. Ultimate CMO Board Package Reference Guide. The business case for a strong CMO-CIO partnership: A guide. Digital Transformation: When CMOs and CIOs Team Up, Everyone Wins. CMOs: Now More than Ever.

Full Circle Insights 52

Full Circle Insights Marketing Attribution Lead Ranking Sales Management 52

Full Circle Insights

MARCH 19, 2021

The pandemic brought in-person events to a screeching halt, which was especially jarring for B2B teams that rely on tradeshows and conferences to generate leads. Building a Solid Case for Attribution to the CMO. Top 10 Reports Your CMO Wants from Digital Marketing. Ultimate CMO Board Package Reference Guide.

Lead Ranking 80

Lead Ranking Sales Management Marketing Attribution Planning 80

chiefmartech

APRIL 13, 2018

I’m incredibly excited by everything that’s come together for this conference — it will be our best one yet. The next day, Adelyn Zhou , the CMO of TOPBOTS and author of Applied Artificial Intelligence: A Handbook for Business Leaders with open up the day with a keynote on Separating Fact from Fiction in Marketing AI. (Not

Marketing Management 55

Marketing Management Marketing AI Peer-to-peer CMO 55

chiefmartech

AUGUST 20, 2018

I’ll kick off the conference with an overview of The New, New Rules of Marketing that are being shaped by best-in-class marketing technology and operations processes, strategies and infrastructure. We’re grateful for the support these sponsors provide to the MarTech conference. Identify initiatives to impact your business.

Enterprise Management 45

Enterprise Management Work Management Marketing Management Marketing Attribution 45

ClickZ

DECEMBER 16, 2019

CMOs need to effectively partner with their CIOs and chief data officers to see the value of data democratization. Just because I bought a tent, doesn’t mean I like camping,” said Steve Lucas , senior vice president at Adobe at a recent conference, explaining why many consumers still aren’t happy with the digital marketplace.

Enterprise Management 72

Enterprise Management Advertising Agencies Privacy Paid Search Agency 72