Content Standard

JULY 28, 2016

Our competitors looked more and more like us every day, and it was becoming harder to differentiate in the marketplace. We started this transformation by bringing a world-renowned storytelling expert, Robert McKee , to Boston, where he did a full-day seminar with our team on story craft. It was an extraordinary day.

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Content Standard

OCTOBER 23, 2018

Last June, I stood on the stage at Forward , our annual brand storytelling conference, and announced the next generation of our content marketing platform— Skyword360. In today’s world, the stories brands tell differentiate them in the market. Today, content sits at the center of all marketing.

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Class Analytics Best Practices Planning 62

Content Standard

SEPTEMBER 6, 2017

In the conference’s early years, the name was hyperbolic, but today it’s very nearly literal. In truth, I was excited for GE CMO Linda Boff’s keynote before I’d even begun my research. Their content hub of career resources plays no small role in their competitive differentiation. What to attend?

Content Marketing 82

Content Marketing Top of Funnel Brand Identity Branding 82

Marketing Insider Group

APRIL 30, 2013

Today’s post comes from Velocidi CMO Margaret Molloy (@ MargaretMolloy ) and includes her coverage of the discussions at the recent CMO Club Summit. With more than 100 CMOs in attendance, the agenda was packed with fantastic panels and superb peer-to-peer conversation. Firms need to differentiate through brand experience.

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Exo B2B

MARCH 16, 2017

I’ve worked alongside or hobnobbed with hundreds of them over the conferences I’ve organized or attended here, in Europe or the USA. Contribution to the web community (conferences, teaching, social involvement). Everywhere, I’ve met influential people and long-standing experts. Marketing is now overflowing with them.

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Advertising Agencies Blogger B2B Thought Leadership Marketing & Strategy 72

6sense

JULY 7, 2016

As a continuation of our latest blog series , we took the pulse of the current state of personalization, the buyer lifecycle and audience targeting from conference speakers. Cory Treffiletti will then join fellow marketing leaders on a panel to discuss the future of leadership and the evolving role of the CMO.

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Advertising Agencies Allocation B2B Thought Leadership B2B 48

Kaon

JULY 10, 2020

A recent study found that chief sales officers and chief operations officers are particularly doubtful of CMOs’ ability to demonstrate a financial impact. And, according to Korn Ferry, the average tenure of a CMO is the shortest of all C-suite titles. ” Spending Smarter. Sales tools. Marketing tools.

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Heinz Marketing

FEBRUARY 19, 2018

Storytelling. Would love to kind of hear from you, your perspective on storytelling, on radio and audio as a marketing channel, and why is it still so relevant? But then to be able to prioritize channels and messages, and approaches to your audience, that differentiate you. The importance of audio. Paul Roberts: Absolutely.

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Content Standard

JULY 26, 2016

I pulled up the final strategy presentation and headed into the conference room to present. I sat in the same conference room with the whole marketing team. Our commitment to in-depth storytelling and long-form content is paying for itself. I was gearing up for what felt like the biggest campaign of my life—yet again.

Marketing & Strategy 40

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OutboundView

SEPTEMBER 20, 2018

If you’re responsible for budget allocation across sales or marketing (Head of Sales or CMO), this guide is for you. A sound strategy starts with knowing all the channels you can possibly allocate resources to – smaller organizations struggle with this because they can’t afford the $150K/year CMO with the requisite experience.

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Sprout Social

AUGUST 1, 2019

TED Talks on communication : Hear from some of the world’s most inspiring speakers on improving your conversations, digital communications and storytelling abilities. Differentiation is one of the biggest challenges for brands in the saturated social media space. Check out their free resources and annual conference. Creativity.

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nDash

JUNE 13, 2022

Ask yourself: In what ways does your brand differentiate from the competition? Differentiate: Don’t Overlook Multimedia. ” So, how do we differentiate and cut through the competition? Around 40% of marketers plan on increasing investments in virtual conferences, events, and webinars during 2022.

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Content Standard

MAY 7, 2018

The addition of the planner to the Skyword Platform is a pivotal step in the journey started in January, when Skyword closed on $25 million in growth equity to expand its product offerings to support the broader need set of tomorrow’s CMO. 87 percent reported creating movies, conferences, or concerts monthly.

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Content Standard

APRIL 28, 2015

Despite expanding CMO budgets, brands struggle to select and deploy marketing technology to power storytelling at scale, particularly in a B2B setting. (I Look at what differentiates the brands that are forging ahead, confident of their results: It’s the 35 percent who have documented their strategies that are differentiated.

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Outgrow

APRIL 8, 2021

You need to differentiate yourself not only by using growth hacking tools like interactive content but also by using your branding across all your visual content. . Apart from differentiation, branding helps you in several ways - you save your visual content from being blatantly plagiarized. Use Storytelling in Your Posts.

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Social Media Paid Content Media Outgrow 59

Single Grain

SEPTEMBER 3, 2019

TED is a set of global conferences where authors, experts and other leaders give short talks about thought-provoking ideas. Dive Deeper: 7 Examples of Storytelling Content You Can Use in Your Marketing Campaigns. A couple years ago at the AdAge CMO Strategy Summit, the SVP of GoPro said, “ We’re not just a camera company anymore.

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