Hubspot

DECEMBER 19, 2012

Social media continues to rain data onto the market. Tools like Facebook Insights, Google Analytics, and even us here at HubSpot help pump and process this data, but it’s often ignored as it surges into the office. Leads Generated - You'd want to break it out by each social network, or even each update type.

Social Media 28

Social Media Top of Funnel Media Webinar Metrics 28

Hubspot

JANUARY 29, 2015

Some of these ads got a clickthrough rate (CTR) of 0.8%, which is double what some industry experts suggest you should aim for. Consider HubSpot. PPC Advertising Daily' The retargeting ad below was combined with contextual targeting, which meant the ad was only shown to the user when they were reading relevant content.

Cost per Acquisition 28

Cost per Acquisition Campaigns Top of Funnel Advertising Funnels 28

Hubspot

APRIL 3, 2013

While clickthrough rates (CTR) are not the only metric by which you can measure a banner ad's performance, typical online banner ad units achieve a CTR of 0.10% according to MediaMind's Global Benchmarks Report , and that figure is on a downward spiral due to banner blindness, among other things. Of course not.

Paid Content 28

Paid Content Paid Search Agency Ads Banner Ads 28

Hubspot

MARCH 21, 2018

HubSpot customers: you can check out the SEO panel in your HubSpot account to see how well you're optimized for those things. But now SEO takes into account tweets, retweets, Google+ authorship, and other social signals. Social search also prioritizes content and people that are connected to you.

Paid Content 78

Paid Content Paid Search Agency SEO FAQ 78

Hubspot

JULY 29, 2018

Avatar - An avatar is an image or username that represents a person online, most often within forums and social networks. Bitly is popularly used to condense long URLs to make them easier to share on social networks such as Twitter. Flickr - Flickr is a social network for online picture sharing.

Social Media 101

Social Media Marketing Automation Services Media Work Management 101

Hubspot

MARCH 14, 2014

If you''re a HubSpot customer, you can get this information in Page Performance. 2) CTA Clickthrough Rates. If you''re u sing HubSpot’s CTA tool , you can track the performance of different CTAs and see which ones are performing best. How to Improve Your CTA Clickthrough Rates. 3) Social Media Reach.

Clickthrough 28

Clickthrough Paid Search Agency Landing Pages Planning 28

Hubspot

NOVEMBER 26, 2012

If you’re using social media for marketing and you’re not measuring your dollars-and-cents ROI , you’re doing it wrong. Instead, we marketers should be measuring our social media marketing campaigns to determine what is making our businesses money -- and what isn’t. In other words, ignore the unicorns-and-rainbows superstitions.

Social Media 28

Social Media Lead Scoring Lead Ranking Media 28

Hubspot

SEPTEMBER 13, 2012

And if you're interested in learning more about writing for the web, go ahead and download the complete Internet Marketing Written Style Guide , adapted from HubSpot's own house style guide and covering everything from punctuation, to capitalization, to attribution, and how you can go about creating a house style guide of your very own.

RSS 28

RSS Wiki Clickthrough Social Networks 28

Hubspot

MAY 10, 2013

ANOTHER new social network? Making this link font size 24 will totally improve clickthrough rate, right? It''s been less than a year since I managed our social networks, and after one day filling in for our new social media manager, it''s clear I no longer have any idea how Facebook works. I LOVE Excel.

Work Management 28

Work Management Paid Search Agency Clickthrough Inbound Marketing 28

Hubspot

JANUARY 13, 2014

While not every piece of content you create requires a lead-gen call-to-action, your content should include some sort of CTA -- whether to share your content on social, subscribe to your blog, or check out another page on your site. Clickthrough Rate. Did they click on the CTA at the end of the blog post? Experimental Content.

Top of Funnel 28

Top of Funnel Content Marketing Planning Content 28

Hubspot

MARCH 10, 2016

Here on the HubSpot blog, we’ve written glossary-themed posts that cover some of the core components of inbound marketing. We've covered social media terms , content marketing terms , smarketing terms , email marketing terms , website optimization terms. 15) Clickthrough Rate (CTR). At HubSpot, we think COS is better than CMS.

Paid Content 28

Paid Content Sales Management CMS Development Work Management 28

Hubspot

JULY 21, 2015

Those scenarios might have sounded like a lot of work to you, especially when considered alongside marketing programs that provide more immediate gratification -- like list purchasing , PPC, or trade show marketing that deliver names and email addresses in mere minutes. Here at HubSpot, for example, we have a team of nearly 100.

Top of Funnel 28

Top of Funnel Marketing Budget Paid Content Work Management 28

Hubspot

FEBRUARY 11, 2013

So when those 69% of people try to find you in social networks so they can reach out, make sure you're impossible to find -- because you're not there at all. 2) Or just spend your time on the wrong social networks. You'll increase your clickthrough rate! SEO/PPC/Advertising. Research smesearch.

Paid Content 28

Paid Content Work Management Marketing Management Marketing Budget 28