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A Simple Guide to Mastering the Basics of Effective Social Media Advertising

Hubspot

There are many social networks you can advertise on, but here are four of the most common: Facebook. Categories include location, gender, age, language, education, ethnic affinity, generation, household composition, life events, politics, relationship status, parental status, and work. With over 1.4 Make It Visual.

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5 Proven Tips to Keep Leads Engaged With Retargeting

Hubspot

The technology to find users again has grown to work across most websites, social networks and even email. With some research, AdRoll discovered that when running both traditional email and email retargeting, email retargeting produced 3x the open rate and 6x the clickthrough rate. 1) Segment your audience.

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12 Realistic Ways to Make Your Social Media Data Actionable

Hubspot

Social media continues to rain data onto the market. Tools like Facebook Insights, Google Analytics, and even us here at HubSpot help pump and process this data, but it’s often ignored as it surges into the office. Leads Generated - You'd want to break it out by each social network, or even each update type.

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20 Common Social Media Marketing Myths BUSTED

Hubspot

You're telling me your customers aren't using any of those social networks? 2) Social media is awesome! Join every network right now! Just because I can name a lot of social networks, doesn't mean I should set up a profile on all of them. By all means, research other social networks.

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BuzzFeed, CNN, and YouTube Plan Online Video Channel, and Other Marketing Stories of the Week

Hubspot

Recently, we’ve been hearing a lot of chatter about the slow and steady decline of advertising, especially on TV, and the rise of social networks. Marketing on social networks has been constantly changing and it can be hard to keep up without a bit of help. Learn more about Twitter Amplify at The Next Web.

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How New Technology Is Changing the Way We Earn (And Retain) Customers Online

Hubspot

And while we can all agree that the concept of sharing content on social media is nothing new, I want to focus on the impact that it can have on customer acquisition. Because social networks are constructed to help individuals share content with friends, they present a unique opportunity to reach new audiences.

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13 Bright Ideas for Running Smarter Retargeting Campaigns

Hubspot

Some of these ads got a clickthrough rate (CTR) of 0.8%, which is double what some industry experts suggest you should aim for. 4) Capitalize on events. This can also work well for events. Consider HubSpot. We could run a retargeting campaign in the run up to our Inbound15 event.