Breaking 5 Myths About Health and Wellness Advertising
Liveintent
JANUARY 22, 2021
This demographic drove a 2x higher clickthrough rate (CTR) and 3x higher conversion rate than their younger counterparts. When it comes to ads in email inventory, however, women perform better than men, driving a 10% higher CTR and 35% higher conversion rate. Myth #2: Target male consumers.
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