Clickthrough CPC CTR Segmentation 
Sharpspring
AUGUST 17, 2021
A relatively low conversion rate and high cost-per-click (CPC), ultimately resulting in an extremely high cost-per-acquisition (CPA). Indeed, retargeting ad campaigns generally boast 10x the clickthrough rate of standard display ads and half the cost-per-click. The cross-industry average CPC for retargeting is just $0.66.
QuanticMind
NOVEMBER 27, 2017
PLA query segmentation can bridge this gap, cut your costs and drive stronger overall performance for Google Shopping. PLA query segmentation is an important workaround for targeting shoppers with buying intent. How does PLA query segmentation work? PLA query segmentation: Vary bids vs. implied purchase intent.
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Bionic
FEBRUARY 23, 2023
Examples include: Market Model Strategy Segment As with identifiers, its critical to have a good system in place to enforce consistent coding of your tags across all your teams and campaigns. Your tags are typically custom to your situation or your client’s situation, and can be a powerful source of predictive data.
Hubspot
MAY 25, 2016
Behaviors like Chrome users, Facebook Page administrators, and business travelers can be used to segment your audience. If you segment your audience based on their professional information, like role, company, industry, etc., The cost per click (CPC) of the LinkedIn campaign was 4x the Facebook CPC.
SnapApp
APRIL 4, 2018
Email open and clickthrough rates. CTR, Unique CTOR, Forwards/Shares and links clicked on. Email Clickthrough % (as a grade of topic depth, content format). The above should be sliced by lead segmentations, including job title/personas, industry, etc., Account and Segment Metrics. Tracking method – Eloqua. . .
QuanticMind
JUNE 14, 2017
Despite its low volume, Customer Match has anecdotally shown to reach highly relevant customers and deliver stronger clickthrough rates (CTR), conversion rates (CVR) and better overall return on investment (ROI). These campaigns tend to show higher CTR and average CVR. The Mad Scientists of Paid Search.
QuanticMind
OCTOBER 24, 2017
A recent case study showed one merchant recorded +71% clickthrough rate (CTR), +76% conversion rate (CVR) and +22% return on ad spend (ROAS). Last year, the Carousel extension went through a limited holiday beta, and participating merchants saw a 10-13% CTR lift with no observed cost-per-click (CPC) increase.
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