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How We Booked Over 200 Meetings With a Single Email Send

Hubspot

Within our LatAm partner marketing efforts, our inbound funnel often involves directing prospective agency partners to the Spanish version of our Inbound Marketing Assessment (IMA). Of course, the message had to have some additional context other than booking a meeting. The Hypothesis. Here is his meetings link.”.

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The Ultimate Guide to PPC

Hubspot

It can help you promote your next marketing initiative, improve brand awareness , or rank for difficult keyword terms. And, if done responsibly , PPC can be integral to your inbound marketing strategy. What’s a marketing channel without a few acronyms and a little jargon? Of course not. Quality Score. Maximum Bid.

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41 Execs Discuss Key B2B Marketing Metrics to Watch in 2018

SnapApp

Email open and clickthrough rates. Email Marketing Performance – The metrics used here to measure campaign effectiveness/ROI are the standards including Delivery Rate, Bounces, Unsubscribes, Unique Open Rate, Uniq. CTR, Unique CTOR, Forwards/Shares and links clicked on. BigSpeak | EVP - Marketing. . . Adam Honig.

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How to Design Content Remarketing Campaigns That Actually Work

Hubspot

The High Clickthrough Rate Game for Content Remarketing. You''re going to learn how to use remarketing strategies with the Google Display Network to dramatically increase the effectiveness of your inbound marketing efforts. 6) The High Clickthrough Rate Game for Content Remarketing. By raising your clickthrough rates.

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Content Marketing in 2014: Are You Prepared?

Hubspot

If you take a look at the increase in interest in content marketing versus link building, for instance, you''ll see a dramatic decrease in the interest of link building in favor of content marketing as a search term. 3) Engagement (CTR): This is the clickthrough rate on each of those channels.

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How I Came in Second to Bill Gates: The Brilliance of the LinkedIn Influencer Program

Hubspot

I have about 205,000 followers on Twitter now, but that’s happened over the course of many years. Of course, it’s not all about follower numbers -- that’s not what really matters. One of the simplest metrics I use for measuring engagement is the number of “clickthroughs” I get when I post a status update to my LinkedIn followers.

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Why the Blog Post Is the New Ad Unit

Hubspot

Shortly thereafter, blogging saw a renewed resurgence when everyone began hyping the value of content creation which, of course, had already been around for hundreds of years in various incarnations. Of course not. Social media was all the rage, and blogging was, well, old and worn out. The Blog Post as the New Ad Unit.