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21 PPC Lead Generation Tools for More High-Quality Leads

KoMarketing Associates

Getting higher-quality leads is a great goal, but it means you have to think more strategically about your ppc lead generation advertising. You have to think beyond the first click – way beyond it. So while many of the tools we’ve listed here are expressly for ppc, a couple are for optimizing what happens after the click.

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What Is Cost Per Click (CPC)? Definition, Calculation, Advantages & Examples

Martech Advisor

Cost Per Click (CPC) Calculation. Click Fraud and Ways to Avoid It. What Is Cost Per Click (CPC)? A form of digital advertising, cost-per-click (CPC) is the actual price you pay a publisher every time an online user clicks on your ad. The content displayed at the top of an eBay search results page.

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SEO vs. SEM: Combining the Two to Maximize SERP Real Estate

Brightedge

SEO (or search engine optimization) is the practice of structuring your website’s pages to make it easier for search engines to crawl your site, making your pages more easily discoverable to users and search spiders, and providing unique information or helpful resources through content planning on topics that searchers are looking for.

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How to Use Social Media for Affiliate Marketing

Optinmonster

This includes referral links, custom affiliate sign-up pages, shareable marketing materials, and detailed performance reports. Online groups, pages, and forums are another great place to find affiliates and promote your brand. Create & A/B test specific landing pages for your affiliate referral links. Industry Groups.

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12 Marketing Metrics Your Boss Probably Doesn't Need to Hear About

Hubspot

1) Page Views. If one of your pages is getting significantly more views than others, your boss will want to know about it. But in general, you can leave page views for each of your pages out of your more analytical reports. That's bad engagement -- but you wouldn't be able to tell based on page views alone.

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Giveaway Tool Showdown: 11 of the Best Online Giveaway Tools in 2023

Optinmonster

Are you looking for the best online giveaway tool to increase followers , boost traffic , and generate more leads ? Generate Targeted Leads. OptinMonster You probably know OptinMonster as the best lead generation tool on the market. Running online contests and giveaways can be one of your company’s best marketing assets.

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Best of 2008 (So Far) - Search Engine Marketing, Part 2

WebMarketCentral

Challenges of Paid Search Marketing in 2008 by PPC Blog PPC guru Gordon Choi outlines the challenges that pay-per-click advertisers will face as this space becomes more competitive, and provides strategies for addressing these challenges, including how to structure and retain PPC staff, monitor click fraud and write more effective ads.