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21 PPC Lead Generation Tools for More High-Quality Leads

KoMarketing Associates

It makes sense: If you can get someone to call your company, they’re more likely to actually be interested in doing business with you than someone who downloaded an ebook. So consider sending some of your ppc traffic to an interactive tool, rather than a traditional lead generation download/opt-in form. Conclusion.

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What Is Cost Per Click (CPC)? Definition, Calculation, Advantages & Examples

Martech Advisor

Cost Per Click (CPC) Calculation. Click Fraud and Ways to Avoid It. What Is Cost Per Click (CPC)? A form of digital advertising, cost-per-click (CPC) is the actual price you pay a publisher every time an online user clicks on your ad. Click Fraud and Ways to Avoid It.

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Why we care about performance marketing

Martech

Since performance marketing campaigns look at actions (sales, conversions, leads) rather than superficial metrics (views, clicks, impressions) it’s theoretically a better approach. Even so, the scale of click fraud is so massive it inevitably impacts the amount you’ll pay for your desired action.

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What is Negative SEO?

SmartBug Media

Click Fraud: A specially programmed CTR bot looks for the site’s main keywords and branded terms, then clicks on the listing, only to quickly bounce back to the search engine request page. Download our 15-Point Essential Technical SEO Checklist today!

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Busting the Top 3 Google AdWords Myths

Hubspot

Myth #2: My Competitors Can Just Click On My Ads All Day, Costing Me Money. Google has extremely sophisticated technology in place to prevent “click fraud” and “invalid clicks”. This goes beyond tracking the IP address to see where clicks are originating, and involves the analysis of several click pattern factors.

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Three Ways Advertisers Can Avoid Click Fraud

readwrite

They offered a short list of pointers to avoiding click fraud. Nonetheless, click fraud can be a distraction, noted Josh Dreller, senior director at Visual IQ, a marketing intelligence company. The post Three Ways Advertisers Can Avoid Click Fraud appeared first on ReadWrite. Better Analytics.

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CPA – The Holy Grail of Online Advertising?

readwrite

However, the recent issues of click fraud , click attack , ad tracking. wonder whether or not the CPC (Cost-Per-Click) advertising model that Google, Yahoo, MSN. Click fraud and other critically contentious issues. opt-in email), driving sign-ups, downloads, inquiries or ultimately. fraud, etc.),