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10 social media monitoring tools to inform your campaigns

Sprout Social

From competitive analysis to figuring out how to better serve your customers, monitoring serves as a treasure trove of insight. And focusing on actual customer conversations means that you can take action with confidence. If nothing else, comprehensive monitoring also helps you understand how customers at large feel about your brand.

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The 6 Most Important Social Media Trends of 2017

Contently

Facebook added a hundred million users in a quarter? In 2016, Facebook accounted for almost two-thirds of all social media ad spending. Expect that share to increase because, according to a recent BI Intelligence report , the network has added a million more advertisers to its already sizable roster in the last seven months.

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Search Engine Optimization THEN Blogging THEN Social Media Marketing

Webbiquity

I did a website analysis and custom demonstration for a local IT recruiting company recently. A little while ago, we added a button on our blog that points to our ” Marketing Mavens ” LinkedIn group. It’s where you publish your smartest thoughts. By Peter Caputa. This is a very successful company.

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How 3 UK Brands Reached Their Audiences With Great Content

Contently

As these companies continue to experiment with social media, online video, custom magazines, and mobile, they’re finding innovative ways to strike that delicate balance between relaying a brand message and creating content that will resonate with customers. JLL tailors its content to meet the needs of busy, bombarded customers.

Branding 120
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How 3 U.K. Companies Became High-Class Publishers

Contently

Real Views may be classified as a blog, but to Jones Lang LaSalle (JLL), the London-based commercial real-estate company that produces it, the site has become so much more. “We It also partners with content agencies and a network of freelancers, and even taps its marketing and PR teams for the occasional article. ” John Lewis.

Class 60
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Advanced Blogging Panel: How to Create Content That Drives Traffic and Engagement

Webbiquity

printed phone books and newspaper classifieds) media for the majority of commercial searches. For a B2B business blog, the “niche” is based on the key interests and concerns of the target customer. ? The best way, inside a company, is to get ideas from your customer-facing people: sales, consulting, customer support.

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How to Do SEO in 2020 [Full Guide]

flux.la

It’s one of the most effective digital strategy being used today by businesses since it attracts potential customers on their website for free and increases chances for more conversions and eventually revenue. It’s a great avenue to improve your business and attract interested customers. Understanding Keyword Types. 5) On-Page VS.