article thumbnail

Your A-Z Guide on E-Commerce Marketing [Strategies+Case Studies]

Outgrow

Your A-Z Guide on E-Commerce Marketing [Strategies+Case Studies]. We’ve got some real-life case studies that can help you understand how e-commerce marketing has worked for other brands. E-commerce Marketing - Case Studies . These statistics, strategies, and case studies will take your brand pretty far.

article thumbnail

Fospha as TikTok’s New Measurement Partner

ClickZ

According to a Fospha report , brands that consistently invest in top-of-funnel activities for a minimum of 10 months are likely to see reduced customer acquisition costs and a more robust Return on Ad Spend (ROAS). The platform has shown strong returns, outperforming other growing platforms like YouTube.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

12 Best PPC Strategies to Easily Maximize Your ROAS

Single Grain

Dive Deeper: Multi-Channel PPC Advertising Case Study: Boosting Your ROI What Are the Types of PPC Advertising? To determine an appropriate budget, conduct thorough keyword research, analyze industry benchmarks, and calculate your desired return on ad spend (ROAS). Align your budget with your business goals and objectives.

ROAS 52
article thumbnail

Beginner’s Guide to Advertising Agency Case Studies

Single Grain

Advertising case studies are an excellent way to demonstrate your best work to prospective clients to generate more consultation requests. Case studies not only demonstrate your expertise as an agency, but also provide potential clients with helpful details about what they can expect from working with your company.

article thumbnail

PPC Consulting: Why It’s Essential for Business Growth

Single Grain

4) Video Ads YouTube is the best example of video ads , often shown as pre-roll (before the video starts), mid-roll (in the middle of or throughout the video) and post-roll (after the video is finished). What is the minimum budget you require to provide a higher ROAS? Higher ROAS means your advertising is effective.

PPC 59
article thumbnail

30 Social Media Advertising Statistics to Improve Your Strategy

Single Grain

8) YouTube, Facebook and LinkedIn are the top 3 sites that marketers use to upload organic videos and video ads. YouTube still reigns supreme as the primary ad space for video ads. Dive Deeper: Facebook Ads E-commerce Case Studies that Increased ROAS 16) Facebook advertisements are seen by 62.6%

article thumbnail

20 Benefits of Advertising via Online Channels

Single Grain

Video ads , such as those on YouTube or TV, can also be used to instruct customers on how to use your products or services to meet their needs, such as product guides or how-to lessons. Return on ad spend (ROAS) : The revenue generated for each dollar spent on advertising (ROAS = Revenue / Ad spend).