Vidyard

SEPTEMBER 18, 2020

You can book the best venue, schedule the best speakers, and arrange the best catering—but the event will still fall flat if no one shows up. Whether your event marketing is for in-person conferences or for online events like webinars , you have to drive prospective attendees’ interest, sometimes from half a world away.

Event Marketing 65

Event Marketing Video Marketing Planning Thought Leadership 65

Marketing Insider Group

FEBRUARY 27, 2024

Tailored to the campaign stage—awareness, consideration, or decision—it varies: educational content (whitepapers, eBooks) for awareness, comparative tools (case studies, checklists) for consideration, and decisive actions (free demo, discount code) for the decision stage.

Planning 254

Planning Campaigns Advertising Agencies Paid Search Agency 254

Vidyard

JULY 11, 2016

In-person events are a great chance to interact with your customers. These videos might not be as slick as your traditional video case study, but they can still be a very powerful tool for sales to use to engage their prospects. The more customers you interview at your events, the more ways you can slice and dice the footage.

Video Marketing 50

Video Marketing Budget Programs Case Study Case Studies 50

SWZD

AUGUST 5, 2019

He moved from the agency side to working directly at EMC in B2B Tech marketing. At EMC, Peter said he got real world experience in all aspects of “the wagon wheel of marketing”: PR, advertising, branding, demand generation, event marketing, sponsorship marketing, digital marketing, customer reference marketing and analyst relations.

Ideal Customer Profiles 48

Ideal Customer Profiles Enterprise Management Work Management Marketing Management 48

SpotMe Blog

JUNE 28, 2023

Because it seems no other digital marketing strategies can match the level of personalized content, immediate feedback, and a sense of community that webinars bring. Developing a winning webinar marketing strategy To maximize the impact and reach of your webinar marketing, you’ll need to develop a strategic approach. #1

Webinar Metrics 59

Webinar Metrics Enterprise Management Planning Work Management 59

Marketing Insider Group

NOVEMBER 15, 2022

As a long-time ITSMA partner I have been privileged to attend the event in-person which showcases a plethora of B2B marketing experts, expert insights and points of view, and cutting edge and innovative research. Like everything else in our world, the global pandemic threw a monkey wrench at in-person events.

B2B Thought Leadership 240

B2B Thought Leadership B2B Marketing Planning Top of Funnel 240

Webbiquity

DECEMBER 1, 2020

If you’re managing or conducting B2B influencer marketing efforts, how can you make sure that money is well spent? The first minute of the video is a little dodgy due to issues with the Hopin virtual event platform. How B2B Influencer Marketing Works. Here’s one approach to influencer marketing.

Enterprise Management 272

Enterprise Management B2B Marketing Work Management Marketing Management 272

Adobe Experience Cloud Blog

SEPTEMBER 15, 2015

Case Studies. Where the event(s) fit into your overall marketing plan/budget. Your recommendation of whether you should sponsor this particular event and why. Review the document for the following common sponsorship packages: Speaking Opportunities: Decide what works best for your needs. 1:1 Appointments.

Enterprise Management 48

Enterprise Management Work Management B2B Thought Leadership Marketing Management 48

Single Grain

JULY 6, 2023

A promotional plan is a strategic document that outlines your company’s marketing and advertising efforts over a specific period. A promotional plan is an element of a marketing plan for a specific product or service. This could include information about the product, the brand, or other important aspects.

Promotion 52

Promotion Planning Examples SWOT 52

Marketing Insider Group

OCTOBER 22, 2019

Live Events Are More Effective Than Any Other Marketing Channel. So why exactly should you start using events in your content marketing? The reason why events are so effective is that they give you the opportunity to engage with your audience or customers on a one-to-one basis. The simple answer is that they work.

Webinar Metrics 126

Webinar Metrics Planning Content Marketing Content 126

Sage Marketing

OCTOBER 18, 2023

Awards Based on your marketing research, make sure to enter your company and product/solution into numerous industry awards. Customer Success Stories Present your existing customers’ case studies, success stories, and video testimonials. The post Top Marketing Strategies for Early-Stage Startups appeared first on SAGE.

Startups 52

Startups Ideal Customer Profiles Webinar Metrics Advertising Agencies 52

Televerde

JUNE 15, 2021

A full-funnel marketing plan can optimize your customer lifecycle marketing strategy. One of the best lead generation strategies is digital event marketing, such as presenting at user conferences, hosting networking events, or conducting webinars. Case studies. Examples include: Sale sheets.

CMS Development 81

CMS Development Demand Advertising Channels Sales Qualified Leads 81

Webbiquity

SEPTEMBER 12, 2011

Whether it’s a local tweet-up or a major conference, this knowledge could be useful to help you plan what events you should sponsor or where you should set up your next booth&# ). Social media: Adding video to your digital marketing plan by SignOn San Diego. Social Media Case Studies.

Social Media 100

Social Media Enterprise Management Media Case Studies 100

Webbiquity

JULY 26, 2010

B2B Internet Marketing Strategies ( Amazon Viral Marketing Plan Aggregator Pricing Examples Strategy Personalization Measure Ads ). Mi6Agency Marketing ( Emarketing CMO Demographics Case Study Audience Twitter Aging ). Hans de Groot ( @Ceekue ). Facebook For CRM , Monday, July 19, 2010.

B2B Thought Leadership 100

B2B Thought Leadership B2B Marketing Advertorials Thought Leadership 100

Full Circle Insights

JANUARY 26, 2021

Agile Marketing was around before COVID-19, of course, but its popularity is growing, and it’s easy to see why: When plans are turned upside down by a black swan event, marketers are naturally drawn to an iterative approach that lets them change course quickly. Case Studies. AppDynamics Case Study.

Planning 52

Planning Sales Management Lead Ranking Marketing Attribution 52

Single Grain

JULY 5, 2023

That’s fine if you’re promoting content, such as a blog, case study, report or infographic. Implementing a Marketing Strategy What does it mean to implement a marketing plan? How can I implement a marketing plan? What are the steps to implement my marketing strategy?

Marketing AI 52

Marketing AI CMS Development Campaigns Planning 52

Marketing Insider Group

MARCH 23, 2020

And it works better than anything I’ve ever tried or seen in marketing! Because we are our own case study! The truth is, the only marketing I have ever done for Marketing Insider Group is the actual content builder service we sell: twice weekly, customer-focused, engaging, and helpful blog content.

Lead Scoring 355

Lead Scoring Lead Ranking Paid Search Agency Thought Leadership 355

Full Circle Insights

MAY 20, 2021

If you’re using Full Circle’s Digital Source Tracker , you’ve seen how a tool that’s designed for B2B marketers can streamline processes and remove complexity, empowering marketers to make better digital marketing investments, track progress toward goals and make tweaks to campaigns to improve performance. Case Studies.

Lead Ranking 59

Lead Ranking Sales Management Marketing Attribution Top of Funnel 59

Marketing Insider Group

JULY 1, 2020

Yes, there’s pressure on content marketers to prove the resources invested in case studies, videos, blog posts, infographics, social posts and other pieces of your content puzzle are well spent. Who’s Increasing Their Content Marketing Budget? Infographics, videos, event marketing?),

Marketing Budget 363

Marketing Budget Paid Content ROI Marketing & Strategy 363

Martech Advisor

JANUARY 22, 2020

The content marketing landscape has undergone an overhaul in this decade. New content formats such as infographics, podcasts, and videos have become an essential part of the content marketing mix. Website Content Marketing Strategies. Case studies. Whitepapers. Research reports. Guides/ebooks. Expert interviews.

Planning 104

Planning Top of Funnel Webinar Metrics Marketing & Strategy 104

Vidyard

FEBRUARY 2, 2021

Recommended Video Type: Case Study 3.7 Case Study Video Length 3.6 Create Mini “Case Study” Videos About Past Work 5.5 Part 1: The Secret to Your Startup Marketing Plan—Build Your Brand 1.1 Startup Marketing is Brand Building, Not Brand Maintenance 1.3 Content Marketing for Startups 3.2

Sales Management 65

Sales Management Top of Funnel Video Marketing Paid Content 65

Vidyard

SEPTEMBER 14, 2021

Create Mini “Case Study” Videos About Past Work 5.5 Part 1: The Secret to Your Startup Marketing Plan—Build Your Brand 1.1 Startup Marketing is Brand Building, Not Brand Maintenance 1.3 Don’t Jump the Gun on Your Startup Marketing Plan 2. Part 2: 5 Tips for Building Your Startup Marketing Plan 2.1

Marketing Budget 65

Marketing Budget Enterprise Management Work Management Marketing Management 65

Vidyard

JULY 9, 2020

Specific Marketing Tips for Startups 3. 7 Types of Digital Marketing for Startups 3.1 Content Marketing for Startups 3.1.1 Content Marketing Tips for Startups 3.1.2 Top Content Marketing Resources for Startups 3.1.3 Top Content Marketing Tools for Startups 3.2 Social Media Marketing for Startups 3.3.1

Startups 148

Startups Paid Content Advertising Agencies Paid Search Agency 148

Vidyard

JULY 10, 2020

Specific Marketing Tips for Startups 3. 7 Types of Digital Marketing for Startups 3.1 Content Marketing for Startups 3.1.1 Content Marketing Tips for Startups 3.1.2 Top Content Marketing Resources for Startups 3.1.3 Top Content Marketing Tools for Startups 3.2 Social Media Marketing for Startups 3.3.1

Startups 65

Startups Paid Content Advertising Agencies Paid Search Agency 65

Vidyard

SEPTEMBER 23, 2021

Create Mini “Case Study” Videos About Past Work 5.5 Part 1: The Secret to Your Startup Marketing Plan—Build Your Brand 1.1 Startup Marketing is Brand Building, Not Brand Maintenance 1.3 Don’t Jump the Gun on Your Startup Marketing Plan 2. Part 2: 5 Tips for Building Your Startup Marketing Plan 2.1

Sales Management 65

Sales Management Video Marketing Product Enterprise Management 65

Vidyard

SEPTEMBER 23, 2021

Create Mini “Case Study” Videos About Past Work 5.5 Part 1: The Secret to Your Startup Marketing Plan—Build Your Brand 1.1 Startup Marketing is Brand Building, Not Brand Maintenance 1.3 Don’t Jump the Gun on Your Startup Marketing Plan 2. Part 2: 5 Tips for Building Your Startup Marketing Plan 2.1

Video Marketing 65

Video Marketing Sales Management Product Enterprise Management 65

Vidyard

OCTOBER 8, 2021

Create Mini “Case Study” Videos About Past Work 5.5 Part 1: The Secret to Your Startup Marketing Plan—Build Your Brand 1.1 Startup Marketing is Brand Building, Not Brand Maintenance 1.3 Don’t Jump the Gun on Your Startup Marketing Plan 2. Part 2: 5 Tips for Building Your Startup Marketing Plan 2.1

Enterprise Management 65

Enterprise Management Work Management Marketing Budget Marketing Management 65