Chris Koch

JANUARY 29, 2010

Okay, so it’s difficult to actually pull money out of buyers for your marketing content (though there are rare exceptions: McKinsey has been doing it for years with the McKinsey Quarterly). Yet while generally we can’t put a price tag on our content, we do charge for it. Buyers want the most valuable content they can get.

Lead Ranking 100

Lead Ranking Lead Scoring B2B Thought Leadership Mobile Advertising 100

Chris Koch

JANUARY 29, 2010

Okay, so it’s difficult to actually pull money out of buyers for your marketing content (though there are rare exceptions: McKinsey has been doing it for years with the McKinsey Quarterly). Yet while generally we can’t put a price tag on our content, we do charge for it. Buyers want the most valuable content they can get.

Lead Ranking 100

Lead Ranking Lead Scoring B2B Thought Leadership Mobile Advertising 100

Ledger Bennett

MAY 7, 2020

Have you ever wondered how sales and marketing fit together? What is a Marketing Funnel? A Marketing Funnel is a tool/visualization that marketers utilize to understand the process of interaction with their audience. Marketing Funnel Stages: Top vs Bottom. How the messaging is similar but also different?

Top of Funnel 52

Top of Funnel Marketing Funnels Lead Ranking Marketing Qualified Leads 52

6sense

DECEMBER 8, 2021

And that means that those of us who sponsor events are thinking, and in many cases rethinking, what role event sponsorship will play in our marketing plans for 2021 and beyond. The truth is that while the sudden disappearance of in-person events threw our 2020 marketing strategy into a tailspin, it also had some benefits.

Ideal Customer Profiles 62

Ideal Customer Profiles Lead Ranking Personalization Lead Scoring 62

Webbiquity

NOVEMBER 5, 2019

The past two decades have brought disruptive technological change and radically reshaped B2B marketing practices. Traditional B2B marketing strategies relied heavily on direct and outbound methods. Cold calls, trade shows, direct mail, and print ads were the primary forms of marketing. Market size analysis.

Paid Content 240

Paid Content Sales Management Work Management Marketing Automation Services 240

6sense

AUGUST 28, 2021

And that means that those of us who sponsor events are thinking, and in many cases rethinking, what role event sponsorship will play in our marketing plans for 2021 and beyond. The truth is that while the sudden disappearance of in-person events threw our 2020 marketing strategy into a tailspin, it also had some benefits.

Ideal Customer Profiles 48

Ideal Customer Profiles Lead Ranking Personalization Lead Scoring 48

Marketing Insider Group

FEBRUARY 13, 2023

I’ve been working in B2B Marketing long enough to remember how we started as the folks who work the booths at trade shows and created brochures for sales. B2B Marketing has certainly evolved from those simple beginnings. Although it can be a challenge, B2B marketing an exciting process that delivers real results.

Marketing Budget 289

Marketing Budget B2B Marketing B2B Planning 289

SmartBug Media

OCTOBER 27, 2020

It’s time to look beyond the traditional means of generating leads through trade shows, direct mail, and print ads. Instead, look to create relevant content that your ideal customers are searching for online.Today, around 57 percent of B2B buyers have their mind made up before talking to a sales representative.

Lead Generation 98

Lead Generation Statistics Paid Search Agency Generation 98

Single Grain

MARCH 24, 2022

It’s no secret that inbound marketing is the most effective way to convert leads and boost sales: Properly executed inbound marketing is 10x more effective for lead conversion than outbound. Unfortunately, inbound marketing does require quite a bit of work. Unfortunately, inbound marketing does require quite a bit of work.

Demand Generation Agencies 52

Demand Generation Agencies Paid Search Agency Advertising Agencies Paid Social Agency 52

Whale Pages

MAY 6, 2020

Growing a Bootstrapped SaaS Business with Minimum Marketing Spend. “How SkyCiv Engineering used lean marketing strategies to build a profitable and global SaaS company” Written by Simon Alcott: Published May 6th, 2020 | Updated May 6th, 2020. Today we have another exciting SaaS growth case study to share with you.

Marketing Budget 52

Marketing Budget Budget Programs Paid Search Agency Advertising Agencies 52

ClearVoice

NOVEMBER 9, 2018

According to MarketingProfs’ 2017 Content Marketing Benchmarks, Budgets, & Trends study, 56% of companies lean on outsourced writers for their content marketing efforts. It’s no secret that businesses source talented and qualified freelancers to meet their content marketing needs.

Work Management 102

Work Management Marketing Management Case Studies Webinar Metrics 102

Marketing Insider Group

DECEMBER 8, 2020

Understandably, B2B marketers are hard-pressed to recalibrate their lead generation strategies in this ever-shifting landscape. The explosion of content addressing consumer concerns at every step of the buyer’s journey has developed increasingly educated consumers. Create High-Quality, Evergreen Content.

Lead Ranking 349

Lead Ranking Lead Generation Paid Content Lead Scoring 349

Paul Gillin

JUNE 24, 2010

This is a draft of chapter 10 of Social Marketing to the Business Customer by Paul Gillin and Eric Schwartzman. This chapter focuses on how to calculate ROI of social media and Internet marketing programs in general. They do assume that a company has a rich set of historical data to work with, which is often not the case.

ROI 50

ROI Paid Content Social Marketing Webcast 50

Albacross

SEPTEMBER 25, 2018

If you’re struggling with your B2B marketing, it doesn’t necessarily mean that your product sucks, or that you’re using the wrong marketing channels. In this article, we’ll walk you through how to create a comprehensive, well-rounded action plan for your B2B marketing efforts. Step 1: Analyze Your Current Marketing Performance.

Planning 76

Planning Marketing Budget Creation Budget Programs Paid Content 76

Albacross

SEPTEMBER 25, 2018

If you’re struggling with your B2B marketing, it doesn’t necessarily mean that your product sucks, or that you’re using the wrong marketing channels. In this article, we’ll walk you through how to create a comprehensive, well-rounded action plan for your B2B marketing efforts. Step 1: Analyze Your Current Marketing Performance.

Planning 68

Planning Marketing Budget Creation Budget Programs Paid Content 68

Convince & Convert

APRIL 22, 2016

This is episode three of my new show: Marketing Marvels. It almost seems too simple: Utilizing your email signature, the thing that gets automatically attached to every single email you send, for marketing purposes. Pricing starts at only $3 per user per month, which seems like a pretty worthwhile investment to me!

Paid Content 98

Paid Content Paid Search Agency Click Rate Lock-In 98

ClearVoice

JULY 29, 2019

However, as online blogging and content creation have evolved over the years, design, as well as visual graphics and aesthetics, were no longer competition to my bread and butter but rather a way to augment and enhance my work. Surveys add credibility to content marketing. Try creating content surveys.”.

Google 88

Google Enterprise Management Work Management Marketing Management 88

TrustRadius Marketing

NOVEMBER 2, 2022

Recognizing the best software products based on their customer satisfaction, performance via reviews, and market size fit. Through harnessing the power of carefully crafted sales, marketing, customer service, content management, and operations tools, the software aims to make it easy to unify team strategy and drive conversion.

Enterprise Management 98

Enterprise Management Digital Asset Management Work Management Marketing Management 98

TrustRadius Marketing

NOVEMBER 2, 2022

Recognizing the best software products based on their customer satisfaction, performance via reviews, and enterprise market fit. We took that list and broke it down by reviewer’s business size to help direct buyers looking to fill a specific market need. Customize the stage layout to focus on the content and people that matters most.

Enterprise Management 92

Enterprise Management Digital Asset Management Work Management Marketing Management 92

TrustRadius Marketing

NOVEMBER 2, 2022

Recognizing the best software products based on their customer satisfaction, performance via reviews, and mid-sized market fit. We took that list and broke it down to winners For Mid-sized Market by the reviewer’s business size. We took that list and broke it down to winners For Mid-sized Market by the reviewer’s business size.

Enterprise Management 52

Enterprise Management Digital Asset Management Work Management Marketing Management 52

Golden Spiral

APRIL 21, 2022

If you have a HealthTech SaaS offering, are meeting a real need in a real market, and have not seen competition increase —you will. I attended VIVE and HIMSS , this Spring and after spending a few days at each auditing offerings, meeting new entrants to the market and comparing messaging, the trend was clear.

Marketing Budget 62

Marketing Budget Brand Identity Branding Budget Programs 62