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10+ Essential Research Reports & Guides for B2B Marketers

KoMarketing Associates

The report provides insights into where B2B content marketers are focusing their efforts and the key challenges and opportunities associated with roles and budgets. For B2B software marketing professionals, the Content Marketing Institute just released a new study on content marketing, tailored to specifically to that vertical.

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Why You Need Digital Marketing Experts

KEO Marketing

Every year, organizations are increasingly allocating bigger shares of their overall marketing costs towards digital. According to Forrester Research, last year, the average company dedicated 30% of its marketing budget to online efforts. Finding Digital Marketing Experts . They measure ROI.

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Best Practices for Digital Marketing for Technology Companies

KEO Marketing

Forrester projects that the global tech market will grow 5% this year alone. The United States has the largest tech market, and will also increase by 5% in 2017. Also, according to Content Marketing Institute/MarketingProfs, LinkedIn is the top platform for B2B content marketing. Focus on search engine marketing.

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SEO is the Top Skill for Digital Marketers

Biznology

In case you didn’t know, I am IBM’s representative to the Google Tech Council, a consortium of B2B tech search engine marketing (SEM) leaders. Why is SEO such an important skill for digital marketing? If search is so important, why is search talent so scarce? Image via CrunchBase.

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The Path to PPC Conversions: How to Choose Assets That Will Generate B2B Tech Leads Your Sales Team Will Love

EMagine B2B Blog

Case Studies. This includes companies that report on top performing tech companies and trends such as Forrester and Gartner. Assets that will generate B2B tech leads your sales team will love: Whitepapers. Recorded Webinars. Demos (This is typically well received in software tech) .

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Think Beyond PPC, Invest in Revenue-Per-Click Advertising

QuanticMind

Marketing leaders know that they must measure results in order to ascertain the effectiveness of their overarching strategy and justify budget assignment, yet too many have been paying attention to the wrong data points. To check out the full story of how the QuanticMind RPC model drove these record numbers, check out the full case-study.

PPC 40
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How To Create A Know-It-All Company - CIO.com - Business Technology Leadership

Buzz Marketing for Technology

Find out why a new study picks Googles Messaging Security over competitors. Get instant email notifications by topic when white papers, webcasts, and case studies are added to our library. Search Engine Marketing. Find out why a new study picks Googles Messaging Security over competitors. Open Source.