Conversica

OCTOBER 9, 2018

Email marketing is a proven method to increase conversion rate, but it needs to be done deliberately to optimize its impact and cut through the noise that your audiences encounter as they seek solutions to address their business problems. Use the double opt-in feature on your email marketing software to avoid landing in spam folders.

Conversion Rate 59

Conversion Rate Email Marketing Marketing Management Marketing AI 59

The Effective Marketer

JULY 30, 2012

Not of basic marketing concepts like the 4 P’s , advertising , or branding but their utmost ignorance of modern marketing tactics and tools like webinars, marketing automation, and even CRM software. Content Marketing : content marketing is not new , but it is all the hype now.

Education 100

Education Marketing Automation Services Work Management Planning 100

Hubspot

MAY 13, 2013

Not too long ago, my colleague Katie Burke wrote a great article, " The Right Way to Think About Your Marketing Software RFP ," and it got me thinking about my own experiences as a buyer of marketing technology. Particularly I realized, more often than not, I was thinking about automation the wrong way.

Marketing Automation Services 28

Marketing Automation Services Marketing Automation Automation RFP 28

DivvyHQ

AUGUST 7, 2018

Recent analysis of Facebook’s engagement data indicated a 24% drop in time spent on the platform since December (2017). Consumers have a plethora of tools (and now plenty of subscription options ) to pick and choose when, where and how they will engage with brands. This may not be a big deal in certain circumstances.

Marketing Automation Services 40

Marketing Automation Services Enterprise Management Ad Building Work Management 40

Televerde

MARCH 7, 2022

It was a hybrid role that allowed me to gain experience in accounting, customer service and retail management. On the other hand, my mother is the best customer service person and people leader I have ever met. Beyond learning a marketable skill, how can technology help prepare men and women for success after incarceration?

Work Management 52

Work Management Advertising Agencies Paid Search Agency Planning 52

Heinz Marketing

JANUARY 23, 2018

In a classic challenge of measurement and management, we manage what we can measure. If sales management has a priority, you can be sure that sales technology will quickly follow. Most, if not all, B2B marketing groups had evolved to become very permission-based. The answer can be seen in what they measure.

Top of Funnel 70

Top of Funnel Work Management Digital Marketing Funnels CAN-SPAM 70

Ambal's Amusings

DECEMBER 17, 2009

The “aha” moment for me was the discovery that many marketers know enough to generate leads, but not enough to drive engagement over the length of time it takes for buyers to agree to—and be ready for—sales conversations. Several tools for prospect intelligence: Lead scoring provides real-time insights.

Marketing Automation Services 100

Marketing Automation Services Work Management Marketing Management B2B Thought Leadership 100

Albacross

JANUARY 17, 2020

When it comes to sales, using the right tool can have a huge impact on your bottom line. There’s an extensive range of sales software out there and figuring out which one you should invest in can be a challenging task. Albacross asked experts to share their Top 3 Sales Tools for the coming year.

Marketing Automation Services 122

Marketing Automation Services Top of Funnel Budget Programs Work Management 122

Hinge Marketing

AUGUST 15, 2014

We’ve already touched on the importance of calls-to-action, but how can you make them more successful? You can break this number down to look at the total number of opens for an email, the rate at which recipients are opening, the total number of unique opens, and the unique open rate. Marketing automation.

Work Management 48

Work Management Email Marketing Marketing Management Campaigns 48

Online Marketing Institute

NOVEMBER 1, 2010

On this blog you will find insights and advice about how to make conventional, online, and social media work well in B2B marketing. My goal is to inspire, challenge, and engage marketers at firms that sell highly-considered products and services. This blog draws on the heritage of my Forrester research.

Marketing Mix 40

Marketing Mix Tactics Work Management Marketing Management 40

Online Marketing Institute

JULY 31, 2009

However, many tech buyers visit vendor Web sites many times to learn about and compare products, yet few register or leave evidence of their activity. B2B marketers looking for ways to turn their Web sites into demand generation tools have some new solutions to consider. Reverse IP look up appears to be the new thing here.

Enterprise Management 40

Enterprise Management Work Management DemandBase Marketing Management 40

Hinge Marketing

DECEMBER 29, 2015

Marketing Automation is more than just a new marketing buzzword and the current “shiny object” for marketers. When done well, marketing automation empowers marketers to drive revenue growth by delivering highly qualified prospects to the business development team.

Marketing Automation Services 48

Marketing Automation Services Marketing Automation Automation Tools 48

PureB2B

MAY 30, 2022

Which tools can you implement to start growing your firm’s contact list—and winning those new accounts—today? Without leads, B2B marketers don’t have prospects. You can get your product in front of more decision makers at more companies and win more accounts as a result. This process can indeed be frustrating.

Work Management 62

Work Management Lead Generation Paid Content Sales Qualified Leads 62

LeadSloth

JANUARY 12, 2010

2009 was the year in which Marketing Automation really took off. Several new vendors appeared on the market, many existing vendors experienced rapid growth, and Marketing Automation as a term gained popularity among B2B marketers. Sales & marketing alignment. The Contributors.

Marketing Automation Services 100

Marketing Automation Services Marketing Automation Sales Management Automation 100

Single Grain

AUGUST 21, 2014

Marketing automation programs are the digital marketing industry’s current “in vogue” subject. But what are they exactly and how can they help you grow your business? Below, we’ll cover twenty-five of the most important things you need to know about marketing automation (or “MA”) programs.

Marketing Automation Services 45

Marketing Automation Services Marketing Automation Automation Planning 45

Litmus

SEPTEMBER 7, 2021

You need to bring code from your email creation tool to your email testing tool, make changes, and remember to update those changes in real-time so all stakeholders have access to the most up-to-date version. 2 This manual process of switching back and forth between tools for every email build really limits efficiency.

Eloqua 71

Eloqua Enterprise Management Marketing Automation Services Efficiency 71

Litmus

FEBRUARY 17, 2020

Your email service provider is the beating heart of your email program. With so much riding on a single tool, choosing the right one can feel daunting—and now we’re talking about choosing multiple ? In our latest State of Email Service Providers Report , we explored how teams of all sizes and structures send their emails.

Budget Programs 83

Budget Programs Marketing Automation Services Work Management Brand Identity 83

ClearVoice

OCTOBER 28, 2019

And yet, we settle for 3 percent day in and day out with our marketing efforts. In fact, according to research from WordStream , an online advertising software company, anywhere from 3 percent to 10 percent is a healthy conversion rate. Tools that help with landing page creation are abundant and cheap. Don’t get me wrong.

Top of Funnel 58

Top of Funnel Lead Scoring Lead Ranking Sales Qualified Leads 58

OutboundView

SEPTEMBER 20, 2018

This guide is full of actionable steps – including processes, technology, and tools that will help B2B companies build a predictable pipeline. Who is This B2B Marketing Guide For? To set a sound strategy, you must test something until you can prove it works. What can the technology stack of your target customer tell you?

Paid Content 34

Paid Content Sales Management Enterprise Management Work Management 34

SnapApp

MAY 31, 2018

We read all of the articles and pour over our marketing automation data to understand the perfect moment to send an email. Siftrock is software that manages email replies for B2B companies by automating your “after the send” process. We’re going to go through how you can turn each of these issues into an opportunity.

Marketing Automation Services 48

Marketing Automation Services Data Hygiene Autoresponders CAN-SPAM 48

SnapApp

MAY 31, 2018

We read all of the articles and pour over our marketing automation data to understand the perfect moment to send an email. Siftrock is software that manages email replies for B2B companies by automating your “after the send” process. We’re going to go through how you can turn each of these issues into an opportunity.

Marketing Automation Services 48

Marketing Automation Services Data Hygiene Autoresponders CAN-SPAM 48

B2B Marketing Zone Posts

NOVEMBER 2, 2010

Great content this month via the B2B Marketing Zone. 50 (of the) Best Twitter Guides, Stats, Tips and Tools of 2010 (So Far) , October 5, 2010 While a dwindling number of business executives still dismiss Twitter as a waste of time, recent research suggests it is one of the most valuable social networks for business. Don’t spam!

B2B Marketing 40

B2B Marketing Enterprise Management Planning Work Management 40

ClearVoice

OCTOBER 7, 2019

We worked for DigiCert at the time, an online security services company, and due to the nature of our business, we were regular targets of DNS attacks. In our marketing department, we had a TV screen up displaying a custom-built Google Analytics live view of our website traffic. Marketing automation and complacency don’t mix.

Hubspot 58

Hubspot Email Marketing Campaigns Planning 58