Porch Group Media

NOVEMBER 4, 2022

In simple words, Connected TV is any TV that can be connected to the internet. CTV is any television set used to stream video over the internet. Another study by eMarketer shows cord-cutters are all set to reach 55.1 Marketing metrics such as Cost Per Completed View (CPCV) and Video Completion Rate (VCR) are used.

First-Mover Advantage 52

First-Mover Advantage Emarketing Cable Amazon 52

Sprout Social

MAY 10, 2019

As video has continued to grow as one of the most compelling channels for marketing and entertainment, YouTube has remained at the forefront. By becoming familiar with some of the latest YouTube statistics, you’ll help ensure your marketing strategy for video content is on a path to success. 1. There are 1.9

Youtube 111

Youtube Stats Paid Content Marketing Strategy 111

Choozle

MARCH 30, 2020

At Choozle, we are media buyers and marketers ourselves, and we understand the impact that changing dynamics in the markets can have as a result of any crisis. But what are the right moves to make during a crisis for your marketing strategy? There’s an opportunity to claim more share of the market.

Marketing Budget 52

Marketing Budget Advertising Agencies Advertisements Advertising 52

Martech Advisor

NOVEMBER 18, 2019

As the only generation to grow up with anytime-anywhere digital connections, Gen Z has different views on the internet, privacy, content and commerce. It is therefore crucial for them to tap into “thin” data (large-scale market research) to learn about consumer trends and expectations. Gen Z is no exception.

Trends 59

Trends Peer-to-peer Paid Search Agency Content 59

Online Marketing Institute

NOVEMBER 8, 2010

Home » B2B Marketers Have Little Social Media Engagement B2B Marketers Have Little Social Media Engagement Almost 60% of B2B marketers have little or no engagement in social media, according to a recent study by digital marketing firm White Horse.

Social Media 40

Social Media Paid Search Agency Social Marketing B2B Marketing 40

readwrite

JUNE 11, 2012

David Griner doesn’t think television advertising needs to be saved from the Internet and social media. On the contrary, Griner says television ads need to be saved from themselves. “I They don’t take risks because television doesn’t reward risk taking. market to the sixth-leading import in the market.

Television marketing 40

Television marketing Social Media Paid Search Agency Cable 40

Choozle

APRIL 14, 2020

As consumer behaviors adjust, so will marketing strategies. Marketers can use connected TV to accurately reach their target audience with an unskippable, trackable, brand-safe ads. According to a study by Integral Ad Science (IAS), almost nine in ten consumers have access to a connected TV. Learn more here.

Ad Frequency 53

Ad Frequency Cable Ad Exchange Paid Search Agency 53