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How to set up and measure CTV ad campaigns

Martech

Streaming services proliferate, while cable subscriptions and satellite customers keep defecting and cutting the cord. Linear TV Linear TV is “traditional” television programming delivered by satellite or cable, generally only available on larger screens, whether in the living room, den or even a bedroom.

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Interesting Advertising Experiments HubSpot Tried in 2020 [+ Takeaways for Marketers]

Hubspot

What works for one person might not work for everyone, so we were likely only reaching a small segment of them through [direct response ads],” said Jillian Hope , Senior Marketing Manager, Brand Advertising at HubSpot. YouTube Advertising. If we limit channels, we risk not reaching a large segment of our audience.”.

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How Brands Can Make the Most of CTV Programmatic Advertising

Digilant

For example, over the past few years, more consumers have forgone their cable subscriptions and embraced streaming options through CTV and OTT. Because consumers now have access to Netflix, YouTube, etc., The following are just some of those benefits: Streaming services allow you to utilize data-driven audience targeting.

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Why You Can’t Afford to Miss out on Connected TV in 2023

Porch Group Media

These movies are watched on popular streaming platforms like Youtube, Hulu, and more. After this, you can select an advertisement type for your campaigns, such as a display advertisement or a video. Streamed content is a much more economical choice when compared to traditional cable or linear TV. Precision Audience Targeting.

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SMX West 2017 Top 3 PPC Takeaways: Attribution, Local Search Engine Marketing, Audience Targeting

QuanticMind

While it remains challenging to directly translate top-funnel metrics, like the number of impressions a display ad might get, to direct conversions or final sale numbers, all parties seem to agree that top-funnel marketing must be emphasized further.

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How Michelob ULTRA, PepsiCo and Rakuten are approaching the Super Bowl this year

Martech

Digital agency Adtaxi, a digital marketing agency, projects that the number of streaming viewers will surpass those watching the Super Bowl on broadcast and cable. “It Instead of paying millions for a single Super Bowl ad, marketers can place ads on CTV and zero in on specific segments of any size.

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What You Should Know About Over-the-Top Media

Martech Advisor

No one can say for sure who will come out on top, but one thing is certain: Marketers and advertisers have been forced to evolve in a post-cable world. As more households cut the cord on cable and switch to streaming services, OTT media ads have emerged almost out of necessity. And evolved they have. Cutting Through the Noise.

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