markempa

AUGUST 10, 2005

« Getting into big companies | Main | Lead Generation via white papers and webinars » Two new reports on marketing and lead generation If you sell complex services or technology solutions I encourage you investigate these reports, I think youll find a ton of value. Do you sell services?

Lead Generation 120

Lead Generation Work Management Marketing Management Marketing Report 120

markempa

MAY 21, 2007

Once you understand why clients chose your products or service you can tailor your message around the needs you solve. B2B Lead Generation Blog About Free Resources Get FREE Updates Instantly Get A FREE Chapter from my book. Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0

Lead Generation 120

Lead Generation Ideal Customer Profiles B2B Sales Sales Qualified Leads 120

markempa

JUNE 7, 2005

"I look at our lead generation efforts, specifically in this economy, as a financial portfolio. from Peter Darling -- Business Development for Professional Services Firms The very first step in any kind of business development is coming up with a lead. She has a brilliant perspective that I wanted to share.

Lead Generation 120

Lead Generation B2B Sales Generation Top of Funnel 120

markempa

MAY 23, 2005

Act like a good financial manager - your lead generation efforts should include a porfolio many tactics that you apply consistently over time. B2B Lead Generation Blog About Free Resources Get FREE Updates Instantly Get A FREE Chapter from my book. Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0

Lead Generation 120

Lead Generation Sales Qualified Leads Generation Leads 120

PureB2B

APRIL 2, 2021

Recently, many people have been talking about account-based marketing thanks to the buzz created by bloggers, marketers and market research firms in the digital marketing world. Marketers have to deal with a major challenge nowadays—get their products or services to the target customers or audience. What is Account-Based Marketing?

Account Based Marketing 62

Account Based Marketing ABM Enterprise Management Marketing Budget 62

PureB2B

APRIL 2, 2021

Recently, many people have been talking about account-based marketing thanks to the buzz created by bloggers, marketers and market research firms in the digital marketing world. Marketers have to deal with a major challenge nowadays – get their products or services to the target customers or audience. What is Account-based Marketing?

Account Based Marketing 62

Account Based Marketing ABM Enterprise Management Marketing Budget 62

Webbiquity

JANUARY 10, 2010

Traditional ROI measures fail to take into account the search value of social media engagement, as well as the value of the customer service and product enhancements that social listening and interaction can provide. With the rapidly increasing use of social media tools for marketing and PR comes growing pressure to demonstrate results.

Social Media 100

Social Media Marketing Budget Social Marketing Paid Search Agency 100

Convince & Convert

AUGUST 31, 2010

Sure, we’ll just post every company memo, financial statement, legal preceding, etc. If you wanted to create a system that replicated as best as possible the physical act of two people speaking to one another in the same place at the same time, would you build Twitter, or a WordPress comment system, or Facebook, or Linkedin?

Conversion 116

Conversion Paid Search Agency Social Media Advertising Agencies 116

B2B Marketing Zone Posts

JUNE 9, 2010

Buzz Marketing for Technology , May 26, 2010 In a recent conversation I was having with the Bloom Group they believe “the practice of publishing white papers must come to a close because of the utter proliferation of white papers, and the poor content contained within so many of them.” Here are the key areas where Social CRM can be useful -.

Paid Content 40

Paid Content B2B Marketing Marketing Management B2B 40

B2B Marketing Zone Posts

DECEMBER 1, 2010

Social Media in B2B Marketing - Survey Results - Everything Technology Marketing , November 16, 2010 The B2B Technology Marketing Community on LinkedIn conducted a survey earlier this year to explore the rapidly changing landscape of social media in the context of B2B marketing. There better be. Why not use it? Facebook Insights.

Enterprise Management 40

Enterprise Management B2B Marketing Work Management Marketing Management 40

SnapApp

FEBRUARY 13, 2018

Your ideal customers are on Facebookand LinkedIn, searching on Google, opening your competitor’s emails, attending events, watching webinars and engaging with brands across many different touchpoints. . According to CMO by Adobe, 52% of multi-channel marketers say they “usually” or “always” hit their financial targets. . . .

Marketing Strategy 63

Marketing Strategy Marketing & Strategy Examples Multi-Touch Attribution 63

Online Marketing Institute

NOVEMBER 1, 2010

One of the best sources of information is industry statistics. This is set to reach 12% by 2013 Source : AMR International B2B Online Marketing Assessment and Forecast to 2013 US business-to-business (B2B) advertising and marketing spending will increase by 0.8% this year, to $129 billion Interactive spending will climb 9.2%, to $51.5

Statistics 40

Statistics B2B Marketing Top of Funnel B2B 40

accelerate agency

FEBRUARY 26, 2023

The rise of remote working has led to a huge increase in SaaS (Software as a Service) adoption, with the global SaaS market estimated to reach a value of $195 billion during 2023. In an increasingly crowded market, you need to make sure your SaaS company stands out. What are your short- and long-term goals?

Demand Generation Agencies 52

Demand Generation Agencies Paid Search Agency Advertising Agencies Paid Content 52

accelerate agency

FEBRUARY 26, 2023

The rise of remote working has led to a huge increase in SaaS (Software as a Service) adoption, with the global SaaS market estimated to reach a value of $195 billion during 2023. In an increasingly crowded market, you need to make sure your SaaS company stands out. What are your short- and long-term goals?

Demand Generation Agencies 52

Demand Generation Agencies Paid Search Agency Advertising Agencies Paid Content 52

accelerate agency

FEBRUARY 26, 2023

The rise of remote working has led to a huge increase in SaaS (Software as a Service) adoption, with the global SaaS market estimated to reach a value of $195 billion during 2023. In an increasingly crowded market, you need to make sure your SaaS company stands out. What are your short- and long-term goals?

Demand Generation Agencies 52

Demand Generation Agencies Paid Search Agency Advertising Agencies Paid Content 52

Vidyard

SEPTEMBER 14, 2021

Financial services is an industry that’s on the brink of a new day. From customer service to new client contracts, everything is going digital—even selling. The financial services industry is recognizing a digital change that clients have wanted for a long time. How to Take Advantage of Video Trend #1 1.1.1

Marketing Budget 65

Marketing Budget Enterprise Management Work Management Marketing Management 65

Vidyard

FEBRUARY 2, 2021

LinkedIn Video Statistics 3.4 What Video Customer Service Can Do for You 2. Getting Ahead with Video Customer Service 4. Optimize Support with CRM Integration and Video Analytics 6.1 Support CRM Integration 6.2 4 Types of Virtual Selling Videos for Financial Services 2.1 Contents 1. Video Analytics 1.

Sales Management 65

Sales Management Top of Funnel Video Marketing Paid Content 65

Convince & Convert

APRIL 7, 2010

I’m starting to hear a lot of smart people scoff at these services, primarily along these lines “Why do I care where someone is eating for lunch?&# The last time I heard that line of reasoning en mass was when legions were objecting to a new thing called Twitter. I chose geo-location apps as the topic for my session.

Analysis 152

Analysis Social Media Work Management Mobile Marketing 152

SnapApp

DECEMBER 14, 2016

The B2B industry is constantly shifting, and is projected to grow at an annual compounded growth rate of 12.9%. New opportunities, challenges and technologies are emerging every day, making it harder than ever for companies to keep up. Influencer marketing. Sales enablement. Closed loop attribution and reporting. Joe Pulizzi. Sujan Patel.

Paid Content 62

Paid Content B2B Marketing Trends Sales Management 62

Vidyard

OCTOBER 8, 2021

Financial services is an industry built on trust. But using video in the financial services industry requires certain checks and balances, like making sure that you’re using an enterprise video platform that provides secure video sharing. Learn More Contents 1. Onboarding Your Remote Sales Team 1.1 FAQ Videos 2.

Enterprise Management 65

Enterprise Management Work Management Marketing Budget Marketing Management 65

Vidyard

SEPTEMBER 23, 2021

You can build pipeline and attract audiences with the skills, scripts, and devices you already have, or can acquire on the cheap. This post is for everyone. It’s for you, the lone-wolf BDR or Account Manager, the marketer with a humble team of two, the video manager with no equipment, or the executive flush with budget but starved for time.

Video Marketing 65

Video Marketing Sales Management Product Enterprise Management 65