Convince & Convert

MAY 4, 2010

They can’t possibly employ all of the people with the skills required to successfully lead organizational change and the adoption of emerging technologies. Well, if organizations didn’t need consultants, then I wouldn’t have a job. I’d argue that organizations in this economy are lean by necessity.

Social Media 117

Social Media Enterprise Management Media Webinar Metrics 117

Convince & Convert

JUNE 17, 2010

You should devote mental energy to finding or developing a metric that is: (a) meaningful in measuring your own objectives, and (b) leads you personally to actionable items for “moving your ball forward&#. Each individual's purpose for using Twitter may vary greatly. Love the FPT metric too. Thanks for the post!

Twitter 126

Twitter Paid Content Paid Search Agency PR 126

Convince & Convert

SEPTEMBER 14, 2010

You can contribute more to your organisation than just leads – such as product improvement ideas that you gather through interaction with your customers – and thus help keep your company competitive and increase the value you bring to the table. At the end of the day however, does it matter? link] Henry Great post.

Social Media 123

Social Media Work Management Marketing Management Media 123

Convince & Convert

FEBRUARY 10, 2010

They also have a nice integration with Klout – the leading service to gauge Twitter influence – automatically including Klout scores for each person. Export your email subscriber or customer database to Flowtown, and you’ll know in minutes what percentage of your audience is on Facebook or some other social outpost.

Social Media 128

Social Media Email Marketing Social Marketing Paid Search Agency 128

Convince & Convert

JULY 26, 2010

The more content, the better which leads me to the next thing… Social Media Optimization Sites like Facebook and Twitter can help you spread your brand’s net even wider. Regardless of size, you need backlinks. The more content pointing to your site from sites with authority the better.

Social Media 115

Social Media SEO Marketing Websites PR 115

Convince & Convert

MARCH 4, 2010

Funneling traffic from the blog to some other Web destination (typically a corporate site or lead form) is the prime objective. Blogging for Commerce Related to the first, but commerce-oriented blogs are more interested in conversion events than in traffic generation.

Webinar Metrics 132

Webinar Metrics Marketing & Strategy Paid Search Agency Blogger 132

Convince & Convert

FEBRUARY 5, 2010

Also, the screened image leads the eye towards your image at the right. link] Jacki Mieler I voted…and my choice is pulling into the lead! sara22 Hi Jay, I'm loving option 3, and it looks like it's in the lead so far. Option 3 will blend too much with the rollovers. I like number 1, except for the search box.

Paid Search Agency 109

Paid Search Agency Webinar Metrics PR Advertising Agencies 109

Convince & Convert

JUNE 22, 2010

link] La cultura corporativa es clave en el éxito de una campaña #SMM [link] Buzz Mkt Turismo RT @tcreativo: ¿Crees o no crees en #SocialMedia? link] La cultura corporativa es clave en el éxito de una campaña #SMM [link] Buzz Mkt Turismo RT @tcreativo: ¿Crees o no crees en #SocialMedia? jaybaer wants to know Do You Believe?

Social Media 132

Social Media Media Paid Search Agency Budget Programs 132

Convince & Convert

JULY 6, 2010

She leads the agency’s social media group, and has more than 20 years experience in consumer, technology, B2B and social media marketing.

Social Media 138

Social Media Media Webinar Metrics Paid Search Agency 138

Convince & Convert

APRIL 28, 2010

In particular, sales and leads (as opposed to chatter, sentiment, buzz, purchase intent, etc.). Specifically, lack of discussion around how to **design to achieve them** when using social media. At the same time, word of mouth marketing IS important, and effective. I think this is a fundamental necessity.

Social Media 149

Social Media Media Webinar Metrics Marketing & Strategy 149

Convince & Convert

SEPTEMBER 20, 2010

In fact, social media can be MORE transformative for a B2B company than a B2C company. This is because B2B has a smaller potential customer base, a higher average price point, and a customer decision funnel that is more influenced by word of mouth and reputation. Big List: 13 B2B Social Media Prediction Blog Posts For 2010 =-.

Social Media 149

Social Media Media Webinar Metrics Marketing & Strategy 149

Convince & Convert

APRIL 1, 2010

Which leads me to what I think is a huge miss by most sports franchises, including the Twolves: the message boarders. Congratulations, and I'm sure this will lead to more… [link] Matt Martin Nice post from @jaybaer on getting your social media story straight. Melanie Bravo Mssr.

Social Media 120

Social Media Paid Search Agency Media Advertising Agencies 120

Convince & Convert

APRIL 13, 2010

Robert Kiyosaki awoke the inner entrepreneur in me and his book and words lead to my venture into internet marketing. Robert Kiyosaki awoke the inner entrepreneur in me and his book and words lead to my venture into internet marketing. Their support, open ears, and ability to lead by example. link] Scott R.

Social Media 113

Social Media Media Webinar Metrics Paid Search Agency 113

Convince & Convert

APRIL 15, 2010

Let me hear about it: View Comments | Subscribe To This Blog | Sign Up For Our Newsletter Share This Post: Similar Posts That You Might Enjoy: Why D.I.S. We have a long way to go to get into the top 10, but to be included on the list with leaders like you is quite humbling (and exciting).

Paid Content 125

Paid Content Content Marketing Paid Search Agency Planning 125

Convince & Convert

MARCH 3, 2010

My big issue with digital in general (and social media in particular) is that all too often tactical tools are held up as strategic solutions.

Social Media 122

Social Media Paid Search Agency Media Advertising Agencies 122

Convince & Convert

AUGUST 18, 2010

No doubt about it, you can create a buzz rapidly using social media, but unless there is a solid product/service/brand/campaign behind it, it means nothing, as it will be washed away in the endless woe of status updates and posts. An active agency social media presence will lead to expertise in the agency.

PR 161

PR Social Media Paid Content Media 161

Convince & Convert

JULY 14, 2010

Its important to set marketers expectations correctly because when marketers go in expecting social media to preform primarily as a direct response channel to drive sales and leads and are unwilling to consider the value the channel adds in engaging customers and building loyalty, they are likely to wind up disappointed.

Social Media 136

Social Media Webinar Metrics Media Marketing & Strategy 136

Convince & Convert

APRIL 14, 2010

“helpful tip&# ) there should be a reaction (a customer takes a step closer to a sale or lead). Now I know it is for social media gurus but for me it's not. [link] jeff_molander But let us not forget or underestimate the importance of marketing science. That is, for every corporate action (ie. I hope this makes sense.

Social Media 129

Social Media Media Paid Search Agency CAN-SPAM 129

Convince & Convert

SEPTEMBER 21, 2010

I basically get this mashed up question from companies wanting to do social media. We need to get some VIRAL BUZZ ?going and create some SOCIAL MEDIA about it. I basically get this mashed up question from companies wanting to do social media. We need to get some VIRAL BUZZ ?going We need to get some VIRAL BUZZ ?going

Social Media 151

Social Media Media Webinar Metrics Paid Search Agency 151

Convince & Convert

SEPTEMBER 21, 2010

She specializes in social media strategies that lead to actionable plans to achieve real world objectives. I’ve spent a lot of time working with various social media monitoring tools and I’ve whittled my list of favorites down to two or three. Historical data seemed more robust as well.

Social Media 157

Social Media Media Paid Content Work Management 157

Convince & Convert

JUNE 15, 2010

Companies should follow, not lead, their customers across the social Web. Ask Perhaps the most obvious way of finding out where your customers are hanging out in social media is unfortunately the least utilized. " -Jay Baer [link] [link] David Burn "Companies should follow, not lead, their customers across the social Web."

Social Media 155

Social Media Ideal Customer Profiles Paid Content Media 155

Convince & Convert

AUGUST 31, 2010

link] Dont be a social media buzz-kill « Marketing Alive Blog [.] I’ve gone off on a bit of a tanget and I might be the lone voice in the wind on this, but bringing it back around to say: social media can be a conversation in a SOCIAL setting. I think that is what leads to comment-less blogs and promotional updates.

Conversion 116

Conversion Paid Search Agency Social Media Advertising Agencies 116

Convince & Convert

JUNE 11, 2010

link] Amber Naslund Looks like Real Time Revolution is in the lead for book titles…what's your take? It speaks to the real-time nature of Social Media. link] Daniel Beatty RT @AmberCadabra: Looks like Real Time Revolution is in the lead for book titles…what's your take? Brian Shaler Oh, even better!

Webinar Metrics 125

Webinar Metrics Paid Search Agency Social Media PR 125

Convince & Convert

JULY 22, 2010

The customers are given a better experience and the brand likely winds up with a more loyal customer base – which is often a leading indicator of long term profitability. I think one of the best elements of building a two-way connection with customers is that its often a win:win situation.

Social Media 129

Social Media Media Paid Search Agency Webinar Metrics 129

Convince & Convert

SEPTEMBER 1, 2010

Just to make it a little more painful, the publication then proceeded to lose all lead information, so we couldn’t even say for sure what REALLY happened. I would say that you don’t have to necessarily go into Social Media (or any other marketing initiative) expecting to fail. Ultimately, social media is about the sale.

Social Media 121

Social Media Media Paid Search Agency Advertising Agencies 121

Convince & Convert

MAY 20, 2010

And it’s about behavior that leads to dollars. Premature Calculation The problem with the pet naming approach is that you end up having the “is this working&# conversation when the social media program is already in operation, which forces you to conduct statistical gerrymandering to determine which measures are relevant.

Social Media 117

Social Media Webinar Metrics Media Paid Search Agency 117

Convince & Convert

JUNE 3, 2010

Do you think the ownership issue could lead to a privacy issue similar to FB? link] Wufoo Making Boring Things Sexy – the Wufoo Way by @king_jaffy [link] [link] Wufoo Making Boring Things Sexy – the Wufoo Way by @king_jaffy [link] [link] Jason Thanks, it's a question that's been weighing on my mind.

Social Media 111

Social Media Media Webinar Metrics Marketing & Strategy 111

Webbiquity

AUGUST 28, 2012

David Rabjohns says that the top five questions Fortune 500 companies are asking about social media are: • Where are people talking about my brand? • How much buzz do I have vs. competition/trend? • How To Write Your Social Media Plan in 8 Steps by Social Media Today. How should I change my messaging? •

Social Media 100

Social Media CMS Development Tips Wikipedia 100

Convince & Convert

MARCH 18, 2010

Suggesting otherwise is making a false promise and leading to the idea that Social Media can somehow totally replace other forms of advertising. In most cases Facebook and Twitter don't create fans and followers out of space, but has the potential to build on prior relationships and experience with a brand.

Social Media 119

Social Media Media Webinar Metrics Marketing & Strategy 119

Convince & Convert

JULY 13, 2010

Here’s how to start: Instead of compartmentalizing your digital champions, turn them into teachers: They can still lead projects, but make sure they are rewarded by their ability to help others achieve digital breakthroughs. And when it’s your turn to lead, remember that united we stand, divided we fall. Just get started.

Social Media 140

Social Media Media PR Webinar Metrics 140

Convince & Convert

APRIL 8, 2010

Most of the chatter leading up to the iPad’s release was around how would it perform against standard computing tasks. After a few days of messing around with it, the iPad reminds me very much of that remote control with a cord. Cool, and a difference-maker, but not 100% transformative. I have found this to be a poor comparison.

Paid Search Agency 137

Paid Search Agency Content Social Media PR 137

Convince & Convert

JULY 8, 2010

While it’s not that easy with online marketing, for the past two decades, email has been the leading retention marketing tactic, and the channel you can bank on to deliver a predictable revenue stream—provided that you’ve invested in building your own, permission-based list.

RSS 129

RSS Paid Search Agency Social Media Email Marketing 129

Convince & Convert

JUNE 8, 2010

I suppose if we said generate leads by listening it may have an impact instead of listening to conversations to find new opportunities. I suppose if we said generate leads by listening it may have an impact instead of listening to conversations to find new opportunities. SuzanneVara [link] Suzanne Vara Listen.

Social Media 129

Social Media Paid Content Media Paid Search Agency 129

Convince & Convert

AUGUST 3, 2010

I firmly believe that your blog has to serve as your ultimate lead capture tool and your Facebook presence can serve as a marketing funnel! Facebook for all its intents and purposes is a social site, and great for building buzz, but giving your brand off to a foreign control is a tricky thing to do. sahmreviews Awesome article.

Social Media 167

Social Media Facebook Paid Content Marketing Websites 167

Convince & Convert

AUGUST 3, 2010

I firmly believe that your blog has to serve as your ultimate lead capture tool and your Facebook presence can serve as a marketing funnel! Facebook for all its intents and purposes is a social site, and great for building buzz, but giving your brand off to a foreign control is a tricky thing to do. sahmreviews Awesome article.

Facebook 167

Facebook Marketing Websites Paid Content Social Media 167

Convince & Convert

SEPTEMBER 23, 2010

The results automatically update in front of your eyes, and watching Kurrently results for a buzz-worthy live event is a breathtaking portrait of our interconnectedness. check it out) [link] [link] Meltwater Buzz Remarkable RT @jaybaer: Canadian student creates first real-time Facebook/Twitter search engine. Blazing fast. Thanks Jay!

Social Media 165

Social Media Media Webinar Metrics Marketing & Strategy 165

Convince & Convert

AUGUST 4, 2010

Marketers stuck in roles that task them to constantly represent controversial doings while having no influence to solve the probs that lead to the angry customers due to corporate structure. You're Pissed Off at the Wrong Guy – [link] arifleischer There's another side to this common scenario.

Social Media 132

Social Media Media Webinar Metrics Marketing & Strategy 132