Remove Buzz Remove Ethics Remove Public Relations Remove Viral Marketing
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Book Review: Maverick Marketing

Webbiquity

In the author’s analysis, a maverick marketing program “must include at least three of seven key components: marketing innovation, consumer engagement, buzz or public relations, new media usage, a viral aspect, promotion, or opt-in marketing.

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UNcanny Insights From UnMarketing | Book Reviews | Social Media.

Convince & Convert

It’s a boullabaise of advice and observations on social media, viral marketing, and customer experience, with a side order of social media how-to. I have found Scott to be exceptionally ethical in every way. I also appreciate his willingness to share his past mistakes for the readers benefit. I don’t think it does.

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The 8 Wrong Questions PR Firms Are Asking About Social Media | PR.

Convince & Convert

How can we make a viral video that gets thousands of views? Wanting to be at the center of a new way to communicate to customers and prospects is a worthy objective. What’s the best way to get the most possible Facebook “likes&# and Twitter followers?

PR 161
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How NOT to pitch a blog | Online Marketing Blog

Online Marketing Institute

For example, we get pitches from PR firms about major brands running new viral or social media campaigns. Missed Opportunity Online Public Relations and Blogs Comments: Jason Falls says: August 29, 2007 at 7:54 am Great list. Don’t send blanket solicitations to bloggers in the same general industry. out of 5) Loading.

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19 New Featured Sources on the B2B Marketing Zone

Webbiquity

B2B, Buzz & Brand ROI: Creating Customers That Create (MORE!) Biznology ( Search Engine Public Relations Social Media Mobile Marketing Promotion Transparency ). B2B Internet Marketing Strategies ( Amazon Viral Marketing Plan Aggregator Pricing Examples Strategy Personalization Measure Ads ). Post on Google Buzz.

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The Key to Social Media Success is Just 2 Letters | Integrated.

Convince & Convert

Are we sayng that the time for vial videos, viral games and facebook applications is over? I'm trying to draw distinction between “being helpful&# and assuming the rest and “being helpful but also providing ethical bribes that push customers down the sales funnel.&# I agree, helping works, selling doesn't.