Buzz Cold Calling Online Marketing Public Relations 
markempa
JUNE 7, 2005
« Better lead management leads to bigger marketing budgets | Main | Paper Direct Mail is Not Dead » Cold Calling Tips for the complex sale When used correctly, the phone is a powerful way to start and develop relationships. Peter Davidson at the BeConnected blog pointed me to Kevin Stirtzs post on cold calling.
markempa
SEPTEMBER 15, 2005
Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License. It has long been accepted that combining outbound calling with direct mail marketing dramatically increases results in B2B programs.
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markempa
JUNE 14, 2005
Main | Research confirms that B2B Companies Continue to Struggle with Lead Generation and Follow-up » Word-of-mouth marketing gets BtoB people buzzing I just heard that I was quoted in BtoB Magazine on word-of-mouth marketing (WOM). BtoBOnline Link: Word-of-mouth marketing gets people buzzing.
markempa
MAY 8, 2006
prospecting) for yourself you may want to read the WSJ article, " End of the Cold Call? prospecting) for yourself you may want to read the WSJ article, " End of the Cold Call? " by Jeanette Borzo. " by Jeanette Borzo.
markempa
JUNE 14, 2007
« The Physics of Trigger Events for Lead Generation | Main | Online Lead Generation and Management Strategies that Get Results » Social Media Pundits Disconnect from B2B Marketing As someone in B2B, do you feel left out of the social media buzz? B2B marketing isn’t a popularity contest. It’s a momentum thing.
markempa
SEPTEMBER 29, 2006
« Podcast: Marketing and Sales for Big Complex Selling (Pt 1) | Main | Podcast: Marketing and Sales for Big Complex Selling (pt 3) » Telemarketing big with Xerox Do you use the telephone as part of your multi-modal lead generation strategy? However, as Krol’s article shows, the telephone shouldn’t stand alone.
markempa
APRIL 5, 2007
As a lead generation tactic, podcasting is still in its infancy but its expected to be used by many more b-to-b marketers in 2007. Thats why I’m excited to interview Paul Dunay, Director of Global Field Marketing for BearingPoint. Paul also writes the insightful Buzz Marketing for Technology Blog.
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