markempa

NOVEMBER 17, 2005

If youre supporting multiple sales channels with lead generation, youll probably like this case study by MarketingSherpa. I agree with all of the suggestions in the case study. Teamwork between the sales and marketing is essential to get the maximum ROI from marketing and lead generation programs.

B2B Sales 120

B2B Sales Lead Generation Sales Leads Sales Qualified Leads 120

markempa

JUNE 7, 2005

MarketingSherpa published a great case study that explains how landing page design impacts lead generation results. BTW – every page is a landing page to search engines) The case study features, Ken Kornbluth, President MarketingPilot who says, "…People are really calling from our landing pages.

Landing Pages 120

Landing Pages Lead Generation Lead Scoring Lead Ranking 120

Bluetext

MAY 5, 2023

Tactics can and should include: emails teasing the new brand, a pre-launch event for your most strategic audiences, and a landing page for people to visit to understand how the rebrand affects them in the short and long term. We’ve said it once and we’ll say it again: you only get one shot at this.

Activities 26

Activities Tactics Brand Identity Branding 26

markempa

FEBRUARY 1, 2006

This new case study by MarketingSherpa demonstrates the practical application of the halo effect. This new case study by MarketingSherpa demonstrates the practical application of the halo effect. " He didnt know that he explained how the halo effect works.

Lead Generation 120

Lead Generation Generation Leads Lead 120

SpotMe Blog

JULY 1, 2021

While brainstorming your B2B event marketing ideas, these types of questions should be at the top of your mind. Your best B2B event marketing strategy can’t succeed without being seamlessly aligned with event objectives. First Things First: Set Objectives as Part of Your B2B Event Marketing Strategy.

Lead Generation 59

Lead Generation Event Marketing Webinar Metrics CMS Development 59

markempa

JUNE 14, 2006

Almost every company has at least some decent content for leads who are in the later stages of their buying process, including: brochures, case studies, success stories, sell sheets, etc. Your thought-leading content can be a lead generation tool, but only if it is easily accessed. Thats where you have the biggest influence.

B2B Sales 120

B2B Sales Lead Generation Lead Scoring Lead Ranking 120

Marketing Insider Group

OCTOBER 22, 2019

Live Events Are More Effective Than Any Other Marketing Channel. So why exactly should you start using events in your content marketing? The reason why events are so effective is that they give you the opportunity to engage with your audience or customers on a one-to-one basis. The simple answer is that they work.

Webinar Metrics 120

Webinar Metrics Planning Content Marketing Content 120

Webbiquity

JULY 26, 2010

B2B, Buzz & Brand ROI: Creating Customers That Create (MORE!) Mi6Agency Marketing ( Emarketing CMO Demographics Case Study Audience Twitter Aging ). Paul Gillin ( Event Marketing Communities Forecast Loyalty Custom Publishing Direct Marketing Event ). Post on Google Buzz. Statistics.

B2B Thought Leadership 100

B2B Thought Leadership B2B Marketing Advertorials Thought Leadership 100

Valasys

NOVEMBER 5, 2018

Testimonials and case studies. In B2B marketing, the fastest growing marketing technique is the webinar. As they are a 100% online event, marketers can reach a large yet targeted group of customers and the data that they provide becomes a part of your well-stocked database. Event Marketing.

Lead Generation 53

Lead Generation Paid Content Lead Scoring Lead Ranking 53

Single Grain

MAY 12, 2020

And yet, despite the obvious potential of video marketing, a lot of companies are still sitting on the sidelines. Many marketers believe that it's easier to produce blogs, case studies and even white papers. The truth is, video marketing isn’t as complex as it seems. 6) Presentation. 7) Tutorial/How To.

Paid Content 145

Paid Content Video Marketing Top of Funnel Webinar Metrics 145

markempa

MARCH 2, 2007

That means that sales must provide input to marketing (and marketing needs to accept and value the input) on the development of things such as sales collateral, white papers, case studies, articles, advertising, e-mail campaigns, value proposition development etc. as a joint team.

Lead Generation 120

Lead Generation B2B Sales Sales Leads Sales Qualified Leads 120

Vidyard

FEBRUARY 2, 2021

Recommended Video Type: Case Study 3.7 Case Study Video Length 3.6 Create Mini “Case Study” Videos About Past Work 5.5 How to Create a Snapchat Marketing Strategy 3.1 Create a Buzz 3.3 Part 3: 7 Types of Digital Marketing for Startups 3.1 Content Marketing for Startups 3.2

Sales Management 65

Sales Management Top of Funnel Video Marketing Paid Content 65

Vidyard

SEPTEMBER 14, 2021

Create Mini “Case Study” Videos About Past Work 5.5 How to Create a Snapchat Marketing Strategy 3.1 Create a Buzz 3.3 Part 3: 7 Types of Digital Marketing for Startups 3.1 Content Marketing for Startups 3.2 Social Media Marketing for Startups 3.4 Email Marketing for Startups 3.5

Marketing Budget 65

Marketing Budget Enterprise Management Work Management Marketing Management 65

Vidyard

SEPTEMBER 23, 2021

Create Mini “Case Study” Videos About Past Work 5.5 How to Create a Snapchat Marketing Strategy 3.1 Create a Buzz 3.3 Part 3: 7 Types of Digital Marketing for Startups 3.1 Content Marketing for Startups 3.2 Social Media Marketing for Startups 3.4 Email Marketing for Startups 3.5

Sales Management 65

Sales Management Video Marketing Product Enterprise Management 65

Vidyard

SEPTEMBER 23, 2021

Create Mini “Case Study” Videos About Past Work 5.5 How to Create a Snapchat Marketing Strategy 3.1 Create a Buzz 3.3 Part 3: 7 Types of Digital Marketing for Startups 3.1 Content Marketing for Startups 3.2 Social Media Marketing for Startups 3.4 Email Marketing for Startups 3.5

Video Marketing 65

Video Marketing Sales Management Product Enterprise Management 65

Vidyard

OCTOBER 8, 2021

Create Mini “Case Study” Videos About Past Work 5.5 How to Create a Snapchat Marketing Strategy 3.1 Create a Buzz 3.3 Part 3: 7 Types of Digital Marketing for Startups 3.1 Content Marketing for Startups 3.2 Social Media Marketing for Startups 3.4 Email Marketing for Startups 3.5

Enterprise Management 65

Enterprise Management Work Management Marketing Budget Marketing Management 65